Click to view the full text of the top ten consumer chaos in 2021
In 2021, the total retail sales of social consumer goods will exceed 44 trillion yuan, with a year-on-year growth of 12.5%. The contribution rate of final consumption expenditure to economic growth will be 65.4%, and the main driving effect of consumption on economic growth will further emerge. New consumption modes and business types are constantly emerging, and the digital economy is booming, but at the same time, there are also many consumption chaos. In addition to the prominent problems in the traditional consumption field, some new consumption disputes [Black Cat Complaints] It also accompanies.
The comprehensive competent department of black cat complaints, major media reports, public opinion of the whole network, black cat platform complaint data and typical consumption problems, released the top ten consumer chaos in 2021, reviewed the popular consumer public opinion events last year, and provided consumers with consumption reference.
2021 Top Ten Consumption Disorders: Live Rewards for Minors
According to the report of CNNIC, the number of minor Internet users in China will reach 183 million in 2020, and the Internet penetration rate of minors will reach 94.9%. However, at the same time, the negative effects of the Internet on minors, such as network addiction, bad content erosion, and excessive consumption, continue to exist.
On the black cat complaint platform, the problem of minors' excessive consumption is particularly prominent. In 2021, there will be more than 26000 complaints related to minors' consumption. For this reason, the relevant departments further promoted the development and use of youth anti addiction mode for webcasts and video platforms, improved the operating mechanisms such as function limit, duration limit, content review, algorithm recommendation, and played a protective role in stopping and correcting children's online addiction and improper consumption behavior.
Case 1: Large amount recharge of minors' online games
On the Black Cat complaint platform, a large number of consumers complained that the Altman Heroic Legend of Letang Animation had induced minors to recharge and the customer service would not deal with it, and said that children had not received any real name authentication when consuming in the game, and even minors had recharged more than 15000 yuan in the game.
Among all online entertainment activities, the online game behavior of minors is the most concerned by the society. Addiction and excessive consumption are not conducive to the healthy growth of minors. In view of the problem of game addiction, the government departments actively promote Internet enterprises to expand the coverage of anti addiction systems and explore the application of "face recognition" technology. In response to the problem of excessive consumption, in August 2021, the State Press and Publication Administration issued the Notice on Further Strict Management and Practical Prevention of Juvenile Addiction to Online Games, which stipulates that online game enterprises can only provide one hour service to minors from 20:00 to 21:00 every day on Fridays, Saturdays, Sundays and legal holidays.
Case 2: Live rewards for minors
According to CCTV Finance, minors will give all their parents' savings of 1.58 million yuan to an anchor in 70 days. After the platform refused to return all the reward, the Xiaoliu family took the live broadcast platform to the court. After the court mediated, the live broadcast platform returned 1.58 million yuan in full.
As an emerging Internet entertainment service, short video has become the third largest online entertainment activity for minor netizens after online music and online games, which has also triggered the problem of excessive consumption of minors. Under the guidance of some anchors, some minors often reward thousands or even hundreds of thousands of yuan. In this regard, in March 2021, the Supreme People's Court issued a typical case of judicial protection for minors, specifying that live broadcast rewards for minors can be returned.
Case 3: "Idol Comes" Induces High Consumption of Minors
In September last year, the Changsha Office of Cyberspace Affairs made an appointment and ordered the removal of an app called "Idol Comes", and returned the consumer's unspent balance. The app is suspected of inducing fans to recharge, hit the list in response to help, and high consumption of minors.
In June 2021, the Central Cyberspace Office will carry out a two month special action of "clearing up the mess in the 'rice circle'" nationwide, and propose to focus on cracking down on inducing minors to raise funds for aid, consume high amounts, vote and fight.
In terms of the protection of minors' rights and interests, relevant policies have been issued successively, which has improved the protection level of minors' online rights and interests. From June 1, 2021, the newly revised Law of the People's Republic of China on the Protection of Minors will be officially implemented, specifying that the platform should restrict minors' online consumption and reward. Network service providers such as online games, online live broadcast, online audio and video, and online social networking should set up corresponding time management permission management, consumption management and other functions for minors to use their services. It will help to create a good network cultural atmosphere for minors and help them establish correct values and consumption concepts.
Summary:
In 2021, China's consumption scale will continue to expand, and the consumer market will still maintain a steady and positive development trend. And with the emergence of new formats and models, new consumption has become an indispensable part of people's life. Although consumer disputes have increased, consumers' self-protection awareness has also continued to improve.
At the same time, important changes have taken place in China's online consumption and digital economy related policies. Since then, the focus on creating a loose and flexible data economy development environment has changed to require both development and supervision, which is conducive to maintaining consumer rights and interests with the times.
Under the supervision of policies, the rectification of relevant departments, and the supervision of consumers, the digital economy continues to develop in a standardized and healthy manner, and the consumption environment is also continuing to improve.
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Editor in charge: Zhang Xiao
