Original title: No star can't make money! Listed companies have lost money for six consecutive years, but they offer millions of annual salaries to third tier fake actresses
Stars as executives of listed companies sound very "inspirational", but the reality is often a chicken feather.
On July 18, the Hong Kong Stock Exchange publicly condemned the Hong Kong listed company Qizhan Holdings (HK: 01808) and its former executive director Mao Junjie, questioned that the latter's resume "has rich experience in finance" was untrue, and made a statement to damage the rights and interests of investors to Mao Junjie, saying that if he continued to serve as a director of the board of directors, the rights and interests of investors would be damaged.
As a mainland actress, Mao Junjie gained attention with his role in the TV series Ugly Invincible, and appeared in the third season of Sister Riding the Wind and Waves this year, all the way to the Sigong stage.
Time Finance and Economics noticed that Mao Junjie's monthly salary when he worked in Enterprise Exhibition Holdings was 300000 yuan, which was not comparable to the high salary of stars spread outside, but it was a huge expense for the company's revenue. The company's 2021 financial report shows that its operating revenue is 40.82 million yuan, a year-on-year decrease of 42.4% (the operating revenue in 2020 is 7084 yuan), and it recorded a loss of 30.73 million yuan, which is further expanded than the loss in 2020, that is, Mao Junjie takes almost one tenth of the revenue of Qizhan Holding in 2021.
In fact, in order to achieve differentiation in brand publicity, many enterprises have tried to find a new way, such as hiring stars as executives, or cooperating with stars to carry out commercial layout, but this will inevitably bear the damage to corporate goodwill caused by star collapse. Previously, more than 40 stars, including Zhao Liying, Jia Nailiang, Deng Chao, Li Xiang, Yi Shuqian Xi, had worked in enterprises. Zhao Wei and Fan Bingbing even cooperated with enterprises in the capital market.
In 2021, when the Stock Exchange first raised a resume challenge to Qizhan Holding, the company only made a salary cut, and did not make any adjustment in personnel appointment, which was also quite thought-provoking.
Losing money for six consecutive years, but offering 3.6 million annual salary to female stars
After the Stock Exchange issued a disciplinary action statement to Enterprise Exhibition Holdings and Mao Junjie, netizens said: "Actors are really versatile, there is no job that they can't do, and there is no money that they can't earn." "Now, it is no more than 100 million yuan.".
In fact, what netizens said is not groundless. According to Tianyancha APP, Qizhan Holding was founded in December 2006 and landed at the Hong Kong Stock Exchange the next year. It is mainly engaged in providing comprehensive commercial software solutions, trading listed securities and mobile marketing services. However, Mao Junjie graduated from the Department of Performance of the Central Academy of Drama, and has acted in many film and television dramas, such as Invincible Ugly Women and The Legend of Mi Yue. He has also served as a drama actor at the Beijing People's Art Theatre. There is no intersection between the two sides in the industry.
According to past announcements of Qizhan Holdings, Mao Junjie worked in Beijing Oriental Longma Software Development Co., Ltd., a subsidiary of Qizhan Holdings, from October 2012 to March 2017, and the last position was Public Relations Manager; In December 2020, Mao Junjie was appointed as the executive director of Qizhan Holding, with a term of office of three years, and the remuneration is a fixed income of 300000 yuan per month and annual discretionary bonus. In the announcement, Qizhan Holdings said: "Miss Mao once held a senior position with many well-known enterprises and different international financial institutions." "Miss Mao has accumulated rich experience in all aspects of stock and bond analysis, trading and portfolio construction, currency trading, non-performing asset investment, quantitative research and derivatives trading."
However, after the announcement of appointment was released, the Stock Exchange received a number of complaints questioning Mao Junjie's false resume, and the Listing Section therefore made inquiries to Qizhan Holdings.
In April 2021, Qizhan Holdings issued a clarification announcement, admitting that it was unable to verify the relevant statements, but did not hold a separate meeting to discuss and consider other candidates, only reducing Mao Junjie's salary to 2 million yuan per year and annual discretionary dividends. In November, Mao Junjie resigned as the executive director of the company.
In fact, the board structure of Qizhan Holding is relatively simple. Previously, there were only two executive directors, Mao Junjie and Li Zhuoyang, and two independent non-executive directors. In November 2021, after Mao Junjie resigned, there was no new executive director in the company, only Li Zhuoyang was left as an executive director.
At the same time, Time Finance and Economics noticed that the operating condition of Qizhan Holding was not optimistic. In 2015, the company's operating revenue exceeded 420 million yuan, and then declined for six consecutive years. In 2021, the company only achieved a revenue of 40.82 million yuan. From 2016 to 2021, the company recorded losses for six consecutive years.
In addition to serving in Enterprise Exhibition Holding, Mao Junjie has also established a large business map. According to Tianyancha APP, there are 11 affiliated companies under his name, all of which are in existence, including Bona Pictures Group Co., Ltd., Shanghai Elushun Environmental Protection Technology Co., Ltd., Beijing Wangjing Laojitang Catering Management Co., Ltd., covering film and television, technology, catering Medical and other industries.
Source: Sky Eye Screenshot
The binding between stars and enterprises deepened, and Ali also stepped on the thunder
In fact, the entertainment circle, stars, enterprises and capital have always been closely related. Enterprises need to rely on the halo of stars. Stars also want to quantify their business values one by one and turn them into income.
In 2015, enterprises invited stars to join enterprises in order to play a new role in publicity. In that year, Deng Chao served as the product manager of a product series under Changhong; Gao Xiaosong joined Alibaba Music as chairman, and He Jiong as chief content officer of Alibaba Music. In 2016, this practice was widely adopted, and more than 40 stars such as Huang Xiaoming, Jay Chou and Chen He joined the enterprise successively.
Among them, the following technology has products such as second shot, coffee show and first live broadcast. Because of its close connection with entertainment, it has become the most popular company of "starlight", attracting seven stars, including Jia Nailiang, chief creative officer, Li Yundi, honorary art consultant, TFBOYS, future commander, and Zhao Liying, vice president of the company.
Qihoo 360 hired Li Xiang as Vice President, Chief Content Officer, and President of 360 Entertainment; Wang Yuan, Yi Shuqian Xi and Wang Junkai were invited to serve as the "chief creative officer", "chief fashion officer" and "chief dream maker" of 360 mobile assistant respectively.
Weng Xiangdong, a famous brand strategy and marketing advertising expert, said that the celebrity induction endorsement is more sensational than simply acting as an image spokesperson, which will bring exposure to enterprises. "However, from the perspective of brand promotion, the image orientation of the entry star must be consistent with the connotation of the enterprise. In order to maximize the effectiveness of the star, if not consistent, it will blur the image of the enterprise, which is not conducive to marketing."
In addition, with the gradual penetration of stars into the capital side, it is not uncommon for enterprises to cooperate with stars to carry out commercial layout. This also requires vigilance against the risk of stars collapsing houses.
Zhao Wei once had contact with Ali in the capital market. She not only bought shares and became the second largest shareholder of Ali Pictures, but also cooperated with Ma Yun in the winery industry. However, in 2018, the Shanghai Stock Exchange publicly condemned Zhao Wei and his wife, and determined that they were not suitable to serve as directors, supervisors and senior managers of listed companies within five years, which caused Ali to fall into dispute. According to media reports, Ma Yun himself once responded in public: "I have known Zhao Wei for only two or three years, and we are really not familiar."
Tangde Film and Television Then they are deeply bound with Fan Bingbing. The two parties not only sign an acting brokerage agreement, but also buy shares. In order to deepen business ties, Tang De Film and Television once planned to spend more than 740 million yuan to acquire 51% of the shares of Aimei God, which was founded less than a year ago. Aimei God is Fan Bingbing and his mother company.
Although the acquisition failed, the two parties still planned to set up a joint venture and cooperated in the production of the film and television drama "Biography of Baqing". Tang De Film and Television once told the media that the production cost of "Biography of Baqing" exceeded 580 million yuan. In 2018, Fan Bingbing was punished for tax evasion. "Biography of Ba Qing" has not been broadcast yet, and Tang De Film and Television also lost money for three consecutive years from 2018 to 2020.
Stars have a high popularity and a large number of fans. It is a trend for them to cooperate with enterprises for commercial layout, but the latter should still be alert to the mess after the vent.
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