Is the shoe trend in the summer of 2023 still the "BIRKENSTOCK effect"| BIRKENSTOCK_SSINA FASHION

Original title: The trend of shoes in the summer of 2023 is still "BIRKENSTOCK effect"?

Reprinted from: Chaoren

With the temperature gradually reaching the peak, it seems that Muller shoes are still the hottest shoe trend in this summer. The popularity of Clean Fit in the past two years has also made BIRKENSTOCK get dividends. Many of the brand's shoes have made countless trendy players fondle their hands, and their versatile shapes have also been hailed as "sharp modeling tools" by players. The shoe company BIRKENSTOCK has officially applied for appearance design patent protection for several classic shoes (BOSTON, ARIZONA, MADRID and other shoes), which better confirms this view.

　　Via Instagram@birkenstock

Muller shoes generally refer to shoes that do not cover the heel, do not expose the toe at the front, and have styles of high heels and flat soles. The original muller shoes were developed from ancient Roman shoes. However, all of this has changed since Marilyn Monroe wore it. Muller shoes have become a popular fashion trend. With the continuous evolution of the times, Muller shoes also continue to iterate and bid farewell to the classic. Various styles have been added to make the whole more modern.

Now it seems that the trend of last year's popular Muller shoes is increasing instead of decreasing. After "getting rid of the old and bringing in the new" in the wardrobe, a suitable pair of shoes is the best choice. Of course, various brands also obviously smell this resurgence. Brands with expertise in different fields have launched similar shoes in this resurgence. This article will introduce some popular styles of Muller shoes and slippers in the first half of this year, which will continue to contribute to the trend this summer.

After experiencing the creation of stansmith patchwork rockwork carved leather shoes and AJ7 patchwork walebees shoes in 2022, the Italian shoe design company sense of symmetry continued the previous design concept of "two in one". This time, with Air Max as the inspiration, it designed MULE MAX Muller shoes. Three colors, red, green and brown, were chosen according to personal preferences, which are easy to match.

　　Via sense of symmetry

Bottega Veneta's products seem to have been inseparable from the diamond plaid weaving process and the unique green of its brand. It has become the corporate culture of its brand, a representative element. This element is also well used in its shoe type Beebee Clog. The same formula, different flavors. It is made of ultra light rubber with integrated molding technology. In hot summer, it can have a pair of Beebee Clogs, cool and breathable, and also can show your taste.

　　Via Bottega Veneta

As Bottega Veneta is from France, BALENCIAGA, a member of Kaiyun Group, obviously will not miss this opportunity. The Eight Immortals cross the sea and show their magic. Different from BV, BALENCIAGA's "simple and rough". Keep the structure of the Defender shoe, cut off the heel and use the opening style of Muller shoes. In the shoes that have passed the market verification, "moving the knife" is more straightforward and naturally popular with consumers.

　　Via Instagram@yuki_suzy_jp

In addition, before BALENCIAGA's early spring 2024 series show, Sunday Mule has attracted the attention of players. After Demna's official appearance on the show, all design languages can be displayed. The structure of the embossed five finger structure also reflects Demna's "uncanny workmanship". Despite the continuous voices of plagiarism and doubt. But the goal of hyping for shoes has obviously been achieved.

　　Via Instagram@myfacewheno_o

Last year, Dior and Birkenstock reached a joint brand shoe. This year, this shoe is still hot. Dior struck while the iron was hot and joined hands with BIRKENSTOCK again, bringing three new colors (light yellow, grey green and khaki) to the Tokio model. Although Dior is valuable in many shoes, it uses nubuck leather uppers and classic aluminum rivets as the finishing touch, opening the gap with other brands of Muller shoes.

　　Via Dior

When discussing luxury goods, HERM È S must be an inseparable topic. As a leader in the luxury circle, even in the top luxury, he has no secret of his love for Muller shoes. In this Go mule, the visible leather insole and the double-layer structure with a capital H on the tongue all show the top quality of this pair of mule shoes. Believe that luxury is the most direct reason for consumers to choose this pair of Muller shoes.

　　Via BALENCIAGA

With the fire of Muller shoes, if you don't want to "bump shoes" with popular brands, it will happen. Then you may want to know some brands that are relatively small. The fashion brand ADER ERROR from South Korea launched a new series of "Curve" Muller shoes. Different from other brands of Muller shoes, the artificial woven cane body is used on the vamp, with rubber soles. The advantage of this is that while the shape is unique, the rattan rubber material also makes this shoe lightweight and breathable, and the highly textured half wrapped upper echoes the smooth silhouette of the shoe.

　　Via ADER ERROR

Marni's understanding of Muller shoes has been "playing with flowers". The brand will regularly launch the FUSSBETT Muller shoe series, which has become one of Marni's representative shoes. Litchi skin, horse hair and other designs plus colorful colors are a must see choice for trendy players. In this series, there is always a choice that suits your style.

　　Via ADER ERROR

Exploring high and new technology and pursuing outdoor sports, Oakley, a brand from California, USA, can also be seen in the products of Oakley Factory Team, which cooperates with Brain Dead. The shoe type named "Chop Saw Mule" inherits Oakley's unique outdoor style. The large-scale rubber pattern on the sole endows this pair of shoes with smooth routing and strong traction, which has both outdoor sports functions and a sense of shape.

　　Via Oakley

In addition, the Oakley Factory Team has also brought a new shoe, "Paguro Slide", which is made of EVA material and provides good comfort and support for the wearer. In the version cooperated with Brain Dead, three color combinations, 'Toadstock', 'Hummus' and' Cold Brew ', have been launched.

　　Via Oakley

The ROW also inherits the style of its brand advocating Quiet Luxury in the modeling of Muller shoes. The simple design and uncomplicated streamline give the shoes a slightly low-key appearance. The leather fabric technology also spends money on the blade. This pair of shoes is also a good choice for the players who are not popular with the old Qian Feng and Jingshe Feng.

　　Via Google

To sum up, the hot trend of Muller shoes shows that this shoe has appeal beyond a single aesthetic preference, and it is not easy to establish resonance between different brands and styles. As a classic style, it has unique design elements and historical background, which enables it to go through the constraints of time and culture and become a favorite and reference object for brands in many fields.

　　Via Instagram@shizu_gram__

In addition, the design inspiration of Muller shoes can be extended to various cultural elements and artistic styles, which enables brands in different fields to give Muller shoes different forms of expression according to their own characteristics and positioning. From sports brands to high-end luxury brands, from street culture to formal occasions, Muller shoes can be designed to show unique creativity and brand genes.

　　Via Instagram@birkenstock

Of course, with the rise of sustainable fashion, Muller shoes, as a classic style, can also adapt to the concept of sustainable development of different brands. By selecting environment-friendly materials and advocating durability and versatility, Muller shoes can be consistent with the concept of sustainable fashion and further expand its market audience. As more brands continue to integrate their own ideas into the design of Muller shoes, this trend of Muller shoes will probably continue and lead the trend in the fashion industry.

Fashion should be like this. If there is a single product that has the attraction of continuously crossing culture and style, it can also provide a platform for each brand to express creativity and personality. Maybe the next trend will also naturally appear.