Reprinted from: 1626 Selected Trends
Original title: 6800 yuan to teach you how to make trendy brand, and Hiroshi Fujiwara started selling classes?
CATCH UP is from the 1626 editorial department. From the editor's personal perspective, this column will randomly share and discuss popular brands/new items/popular events/industry gossip, etc.
※ Did Hiroshi Fujiwara start selling classes?
The godfather of Japanese trends, Hiroshi Fujiwara, announced on social media that a teaching project entitled "FRAGMENT UNIVERSITY" will be launched on October 11 this year. He will set up a course of "non language marketing" based on his own experience, and will give 50 students six months of teaching and lectures.
'FRAGMENT UNIVERSITY' defines various highlights of Hiroshi Fujiwara from the budding of Japanese street culture to modern luxury brand cooperation as' nonverbal marketing ', and launches a course to systematize ideas and creativity.
'FRAGMENT UNIVERSITY' will hold 8 lectures in total, review the different cultures that Fujiwara Hiroshi contacted in different countries from the 1980s to the 2000s, and analyze the cooperation behavior of GOODENOUGH, READYMADE, MEDICOM TOY, FRAGMENT DESIGN and other brands from the perspective of marketing.
This will be open to all marketers, producers, creators, clothing practitioners, publishers, media practitioners and anyone interested in these fields.
With the opening of "FRAGMENT UNIVERSITY", Hiroshi Fujiwara said: "I don't think I can teach anything, but maybe there are some things you can learn."
At present, the school's official website is accepting applications. The deadline is September 15. The results of the selection will be announced on September 27. The tuition is 132000 yen, about 6800 yuan. Interested friends may try to register.
※ YSL is selling the most expensive Vintage Tee in history
Saint Laurent, a luxury brand, is well-known for its obsession with rock music. Recently, the official website of the brand searched for a group of official Vintage Tees of Nirvana band, whose high price has caused many hot discussions.
The most expensive piece of Nirvana Incesticide rose skeleton Tee is up to $4450, and the anatomy angel Tee of In Utero is also up to $2690.
In addition, there are some popular styles, such as "Bleach" Hell Circle Tee, "Nevermind" Smiley T-shirt, Tour Commemorative Tee, and Kurt Cobain's Death Commemorative Tee. The overall appearance is good, and the price ranges from 890 to 1390 dollars.
From 2013 to 2017, Kanye, Jerry Lorenzo, Travis Scott, Justin Bieber and others took turns to wear Vintage Tee, pushing the category market to a new peak. At that time, the most popular Nirvana Vintage Tee market price was about $500 - $1500.
Today, the Nirvana Vintage Tee resold by Saint Laurent is not marked with a specific year, so it is impossible to judge whether it is the original model. Even if it is a product of the 1990s, the price of 890 - 4450 dollars is still very scary!
But after all, Saint Laurent is officially certified as a luxury brand. It doesn't matter if you are expensive?
※ LYST Releases 2023Q2 Top Brands Ranking List
Lyst, a well-known fashion search engine, recently released the list of popular brands in the second quarter of 2023. Loewe, a Spanish fashion house headed by creative director Jonathan Anderson, was slightly surprised to top the list.
In this quarter, Loewe's search volume has increased by 19%. The Anagram tank top worn by Kylie Jenner has also become the hottest item in this quarter, meeting the modeling needs of many fashion lovers in the hot summer, while the classic basket handbag continues to be highly sought after.
In addition, Loewe also signed Taeyong, Josh O'Connor, Tang Wei, Wu Lei and Stephane Bak, members and team leaders of South Korean men's group NCT, as the latest global brand ambassadors, which attracted wide attention.
Although Prada, who was defeated by Miuccia Prada and Raf Simons, fell to the second place, the momentum remained strong. Versace, the third brand, rose five places from the previous quarter, ranking among the fastest growing brands for the second consecutive quarter.
Versace La Vacanza, jointly designed by him and pop superstar Dua Lipa, is highly praised and has achieved record double-digit income growth. Bottega Veneta, where Daniel Lee is located, also rose, ranking fifth.
Miuccia Prada & Raf Simons
Versace La Vacanza
As for Louis Vuitton, who has the highest degree of topic, it can be said that after the new speaker Pharrell Williams moved in, he has continuously occupied the media coverage page. The first men's wear show was starry. Industry superstars such as Beyonce, Rihanna, NIGO and others came to the scene to support it. The same live broadcast created a record of 775 million views on the brand's official website.
Balenciaga, who had been away from the spotlight for some time due to the controversial event, began to gradually return to the center of the stage. The recent release of the 52nd Gaoding Show and the 2024 early spring holiday series all showed that Demna Gvasalia shifted its focus to the level of pure clothing design, accompanied by Michelle Yeoh Isabelle Huppert, Alton Mason and others in the upper body of the Cannes 2023 red carpet, the brand's ranking in this quarter rose two places to the sixteenth.
