On May 26, the leisure clothing brand GANT from the United States held a preview of new products in autumn and winter 2023 at the Xiwu Art Center in Sanlitun, Beijing. It sincerely invited fashion people from all walks of life to walk with GANT, create a relaxed atmosphere away from the crowd, and feel GANT's brand spirit of challenging stereotypes and creating new classics.
Christopher Bastin, the creative director of GANT, said: "The autumn and winter 2023 series shows the fashion style of GANT's products this season through the mixture of iconic retro and fashion styles. In recent quarters, we have focused on refining product styles, and combined the smooth cutting we are good at with American retro casual clothing."
This season's GANT autumn and winter new products continue the American style of the East Coast, inspired by the popular culture of the 1980s and 1990s, and focus on the update of American sportswear.
The early autumn series, led by the American academic world, is a mainstream combination of iconic academic style and American sports, integrated with the pure ivy color scheme, and launched wool blended coats, iconic academic elements of striped plaid flannel shirts, rib striped sweaters, etc., to pay tribute to the 1990 generation. This series focuses on the basic model used frequently in daily life, and integrates ivy colors into a variety of fabrics. Every pocket and button are put into practical functions, balancing universality and advanced daily feeling. It handles delicate fabric details and loose silhouettes, and is very sensitive and precise to the handling of ivy style sportswear.
The autumn series, focusing on the mix and match of American sports and New York fashion, draws inspiration from the luxury charm of the 1980s and the sense of relaxation of the 1990s, uses advanced fabrics to add a touch of sensuality to the classic sportswear, and introduces contrast school team jackets with men's wear details, two-piece herringbone twill suits and heavy sheepskin jackets, women's short plaid college coats Pure handmade cashmere coat, silk striped shirt, etc. The design language of the whole series is free and unrestrained. Camel color and taupe are used to complement classic black and navy blue, and high-quality wool, poplin and other fabrics are integrated to show a perfect ironing feeling. Some of them have added warm khaki green college style pieces, which have become the highlight. The ivy color matching is strongly presented in this series of items, which runs through the diversified and delicate tailoring, erasing the sense of fragmentation that is easy to appear in the current context of clothing of traditional retro brands, and injecting new vitality into the modern and exquisite wardrobe of men and women.
The winter series starts with a long sheepskin coat with the charm of the 1980s. The more soft and skin friendly cashmere fabric is selected to lock in the outstanding crisp texture and texture. This season brings a variety of wool jackets, which keep neutral colors released, focus on warmth, and improve the durability of clothing. Heavy industry sense is permeated through it. Through soft and moderately rough custom woven fabrics, we can ease everyone's anxiety about fashion changes in addition to high quality, and provide comfortable consumer security.
GANT senior shirt is still the focus of matching in the whole series. It is made of silk, which can enhance the inner style based on the comfort. As an expert in matching many eye-catching outerwear, it is a symbolic piece of GANT. As the season advances, it welcomes the arrival of style in autumn and winter.
This season's clothing is made of high-grade fabrics to highlight the quality. The American retro style and ivy color match complement each other. GANT has always played a high standard of fine cutting technology, putting the elegant style of autumn and winter into details, adding extraordinary texture and dynamic rhythm to the overall space. American retro gradually merged with exquisite fashion, and diversification and integration became the next new trend. The high tolerance of the market behind this is an important support for GANT to burst out continuous inspiration.
Along with the wonderful autumn and winter 2023 series, GANT will also launch a series of development measures in the Chinese market, including opening new boutiques in Shanghai Dawao Department Store and Shenzhen, practicing the concept of sustainable fashion wardrobe, returning to the American retro in September and October, creating special brand activities around classic products, academic style and outdoor leisure clothing, and looking forward to going to autumn and winter with you.
