Original title: Fashion observation | 7 new brands worthy of attention at the New New York Men's Wear Trade Show
Reprinted from: WWD International Fashion News
At the "Project and Man" trade show, Edwina Kulego, vice president of menswear, said: "Considering the obstacles and challenges faced by the fashion industry in the past two or three years, many men's wear brands participating in the exhibition are trying to solve the problems in the past. The exchange and cooperation between brands in this exhibition is a healthy and positive trend for everyone."
At the same time, a series of cutting-edge brands emerged at this menswear exhibition, which injected new vitality into the cooperation and symbiosis between industries.
Born in Versailles Agn è s Troubl é, he launched his personal brand Agn è s B in 1973. Homme。 In the spring 2024 series, Agn è s Troubl é is influenced by the culture of southern France and Morocco, and takes neutral color and soft pink as the main colors, presenting a lazy and relaxed fashion atmosphere.
Jon Kalupa, president of Avalon Group, said: "In the latest series of Agn è s B. Homme, the cozy atmosphere is reminiscent of garden parties, which is extremely elegant and quiet."
Compared with the consistent concise and refined concept of the holiday series, Mavrans is injecting vitality into the aesthetics of holiday fashion with new patterns.
In 2018, Michael Szklaver founded the personal brand Mavrans, and sustainable development became an important concept of the brand. Michael Szklave In order to minimize waste and the use of chemical dyes, all fabrics in the brand are made of 100% recyclable plastic, coconut shell and organic cotton.
The most distinctive feature of Mavrans is the printing design of colorful patterns. In this spring 2024 series, Michael Szklave blends the Miami landscape into the tropical elements of black and lavender, presenting its symbolic creative features with vibrant plant and fruit patterns.
North Works, a Japanese jewelry brand founded in 2011, is inspired by silver coins from the 19th and 20th centuries. In the past, they often emphasized the preservation of the original features of the coins, such as the words about the "United States of America" or the design of the Statue of Liberty. With the continuous development and expansion of the brand, a series of beaded jewelry made of Murano glass beads have also been launched recently.
Since Marina Leight entered the fashion industry, she has accumulated rich experience and knowledge through years of apprenticeship from Saville Street to Rome. After returning to Los Angeles, she opened her own design agency, factory and customization studio, and decided to create a brand with the same name two years ago.
Vintage Heavy, the brand launched by Jason Geter in 2017, creates a unique retro aesthetics through fading, washing, indentation and other techniques. In terms of brand sustainable development, they chose to produce clothing in limited quantities in the United States to avoid waste caused by excessive production.
Richter Goods, a men's clothing brand co founded by Mario Guajardo and Bronte Treat, aims to pay tribute to the origin of the brand and its western roots, focusing on the design of western style men's clothing, and shows Texas style through details such as check printing, pearl buckle and chain sewing.
At the same time, Richter Goods insists on using fabrics imported from Italy and Japan for all hand production.
In the latest series, MonoStereo, a clothing brand inspired by California culture, combines the hippie culture of California and the west, and presents a retro neutral style with comfortable tailoring. WWD
Writing WWD Editorial Department
edit Russell
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