Digital technology has long been a must for the fashion industry. Just like the digital fashion show or virtual clothing that was most concerned by young consumers in the past, digital fashion has created a new interactive universe between brands and customers.
However, what is the next step of digital fashion? Aptean, a private computer software company founded in 2012, collected relevant technical knowledge and experience as well as a series of insights on brand development and transformation through a survey of North American fashion, footwear and textile manufacturers.
According to a report released by the American Retail Federation, the fashion consumer market generated about 816 billion dollars of goods last year. Behind the huge data is a huge change in consumer psychology. If the brand does not have corresponding digital channels to enhance social interaction and communication with consumers, it will be more challenging to boost consumer willingness and ensure customer loyalty.
The essence of social network platform is the interaction and communication between people that is not limited to physical separation. On this basis, Such as more interactive digital games, online and offline community communication or content co creation, They are the key means to enhance their attractiveness and achieve differentiation.
Previously, Intuit QuickBooks, in a research report on holiday consumption, Shilpa Reddy, vice president and general manager of the company's Commerce Department, also pointed out that small businesses are recommended to find more opportunities to contact consumers. For example, sell products in online channels such as Amazon, eBay and Etsy, or conduct more publicity through social platforms with commercial functions such as Instagram and Facebook. At the same time, enterprises with pure digital business should also consider opening flash stores and participating in festival fairs to expand physical retail opportunities and increase face-to-face communication with consumers.
According to the Aptian survey, sustainable goods have received considerable attention from consumers in Asia Pacific and the West. At the same time, 36% of businesses believe that meeting the sustainability requirements around climate change is a major problem faced by many companies today.
In order to achieve growth and maintain stable profitability, brands can reduce waste by using cost-effective methods, and improve product recycling by using recycled clothing products.
So Aptian believes that, By integrating solutions to achieve digital progress, brands can simplify internal processes, achieve fashion traceability, and make more sustainable decisions.
In addition, the spark between fashion and technology also makes the supply chain of the fashion industry more efficient. Whether it is for the growth or development transformation of start-up brands, it has brought the significance of improving quality and efficiency and getting twice the result with half the effort.
At present, more than 50% of the survey respondents said that they are already using or planning to implement new technologies to automate their work. Aptean has created a software Aptean Apparel PLM Exenta Edition focusing on fashion management and clothing industry solutions in this direction. By simplifying the digital supply chain, it formulates life cycle management for clothing products. Therefore, manufacturers can transform creative concepts into products and present them to the market faster than ever before.
Lorenzo Martin, senior vice president of procurement, production and product development of clothing manufacturer ADPL, said, "The use of PLM has indeed reduced many complicated procedures for us. As a reference tool, it has high processing efficiency."
Technology has become a new engine driving the economic development of the fashion industry. In the future, what kind of form will the consumption environment take? The symbiosis and mutual benefit of fashion and technology still have unlimited possibilities.
Writing WWD Editorial Department
edit Russell
picture source network
