Since LVMH, the world's largest luxury goods group, became the sponsor of the Paris Olympic Games, the official news released by Paris has become increasingly confusing:
CHAUMET Shangmei Paris is responsible for medals
LOUIS VUITTON prepares medal and torch storage box
Old Qian Aipai Berluti created opening and closing ceremony dresses
Fashion brand upstart Pigalle sportsmen's clothing
Chanel's Lesage Studio makes embroidery
Mo ë t Hennessy provides drinks
Sephora sponsors the torch relay
For a moment, I felt that Paris was not hosting the Olympic Games, but the Fashion Week.
Especially recently, many countries have successively released their own Olympic uniforms, and each design team has come up with their own unique strategies for "anti gaudy pressure".
At this "most fashionable Olympic Games in history", what will the sports delegations of all countries wear? Let's have a feel——
France
France, the host of the "richest man in Europe", is the "culprit" of the Olympic costumes.
As soon as it announced the dress it wore at the closing ceremony, it got the attention of the whole network.
Domestic netizens looked closely and said frankly:
"Well, it's just like working in a bank“
"It's a little like a graduation dress."
Although Lenovo was a bit dramatic, most of the onlookers affirmed its delicacy.
After all, Berluti, who handles knives, is a brand that has won the top luxury status for men because of its excellent craftsmanship.
This time, it designed a tuxedo suit for athletes, which also kept the same old money elegant style.
The night blue coat, the tapered neckline, and the white silk cotton shirt make people think of the "French flag", but not the "walking flag".
Female athletes can choose to wear with skirts or pants. Everyone can also choose to wear leather shoes or sports shoes according to their preferences.
The official is very proud to introduce that these are two ultimate evolution versions carefully selected from 300 3D models after several meetings between brands and athletes.
The same emphasis on their own excellence, as well as the French competition clothing design team.
These sportswear are created by St é phane Ashpool, the founder of street fashion brand Pigalle, and Le Coq Sportif, the old brand "French cock".
As soon as St é phane received the task, he shut down his own brand for a year, and even refused to go to the Fashion Week. He was immersed in how to make personalized design for each athlete.
He even invited Chanel's Lesage Studio to make embroidery on clothes, focusing on "perfectionism".
Different from the dignified tuxedo, sportswear looks more fresh.
The three colors of the French national flag are blended into the clothes in a gradual way, which is praised by countless netizens as "beautiful, want to buy!"
But can they win the title of "best dressed" for this Olympic Games? It also depends on what the competitors have handed in.
Team USA
The United States team also designs clothes in red, white and blue.
The Olympic Village wear series designed by local top luxury brand Ralph Lauren follows the college leisure style.
The logo of the national team is very eye-catching. At first glance, it looks like some university uniforms.
The styles are basically Ralph Lauren's signature sweaters, baseball jackets and sportswear, and most of them are made of recycled polyester fibers and cotton fabrics.
Both material and design are grounded.
Nike designed the competition clothes for the American track and field team.
There are as many as 50 styles, which is intended to use "diversity design" to emphasize the care of athletes.
However, one of the briefs is too exposed because of the slit angle, which has caused many female athletes' aversion and public controversy.
One careless move will lead to a total loss, Nike actually "won the pattern, but lost in the details".
British team
The team uniform of the British sports delegation is in the charge of Adidas, Nike's sworn enemy.
Compared with the "red, white and blue" of the French team and the American team, this team is another kind of simple sports style.
Adidas is designed based on the three colors of the British national flag, and the national flag and the words "Great Britain" are dotted on the sportswear.
There are only subtle differences in clothes for different occasions:
The Olympic Village wear series is bright navy blue, which looks comfortable and practical.
The award-winning clothes are red letters on a white background, which are visually clean and tidy.
Although adidas came out of a completely different style from Nike, it also suffered from criticism.
Because the design is "too basic", many netizens accused the sportswear of "lack of creativity" once it was released.
Especially after seeing the clothes designed by adidas for Germany and Turkey:
It can't be said that it is the same as the British team, but it is also 90% similar.
Neither of the two major international sports brands has won public praise. Who else can stand out?
Canada
The Olympic equipment of the Canadian team is made by the local brand lululemon.
The design team felt great pressure when they thought that the venue was the fashion capital of the world, and then... "exploded".
They designed clothes for four occasions at one go, all with different patterns.
The opening ceremony should highlight the feeling of "expectation and celebration". They use "patriotic red" as the main color, and apply some "natural, animal, plant and architectural" elements representing Canada to jacquard fabrics.
The closing ceremony suit uses the pattern of the northern lights, symbolizing the wonderful moments brought by the Canadian team to the Olympic Games.
The interview clothes are mainly colored in beige to create the "calm" effect that athletes want.
The modular maple leaf pattern of the award-winning clothes is red and white, so as to complement the medal.
Interview clothes
Award winning clothes
Considering the hot weather, in addition to using adaptive fabrics, the side zippers of some team uniforms can also be opened for ventilation.
The arm position and thigh position are also designed so that the long sleeved jacket becomes short sleeved and the trousers become shorts.
Even the waterproof poncho is ready, and we should be prepared.
Even if such careful preparation fails to win the "most beautiful battle gown", it should also win a "most considerate award".
Italy team
The team uniform of the Italian delegation will be released during the men's wear week in spring and summer in 2024.
They come from the EA7 Emporio Armani series specially set up by Armani for sports enthusiasts and professional athletes, maintaining the elegant tone of old favorites.
Perhaps the "Armani blue" color has a calming atmosphere, which makes these sports suits have no exaggerated and frivolous sense of "cultural shirt" even if the words "W Italia" are printed on the chest.
The beginning of the Italian national anthem is printed on the collar of Polo shirt and T-shirt, and the complete first lyrics are printed on the jacket.
The red and green colors of the national flag only show on the collar and cuff, greatly reducing the possibility of "red with green, dog fart racing".
Compared with the design of the previous countries, this is a stable play of luxury, no surprise and no joy.
Belgium
The opening ceremony clothing of the Belgian team stresses division of labor and cooperation, and is designed by Caroline Biss, a women's clothing brand, and Caf é Costume, a men's clothing brand.
The ladies' red jumpsuit looks warm and high-profile, just like scrambled eggs with tomatoes standing together.
The splicing design of the men's suit is also very bright. The silk is more reflective. The splicing at the chest is a bit like a "milk blocking" patch, and the sleeve is like a black sleeve.
In contrast, Alexa Fairchild, an Olympic athlete turned designer, looks more harmonious when she is in charge of the Olympic Village wearing clothes such as competition clothes.
The three colors of the national flag, black, yellow and red, show a lively and refreshing look in the harmony of white.
The runway intersection pattern designed to interpret the theme of "embrace" is not rigid when applied to clothing, and can even be described as a "finishing touch".
Chinese brand Peak contracted its production process and launched T-shirts Polo shirt, hoodie, etc.
What's even more surprising is that Belgium is not the only one looking for help from our domestic brands.
Australia
The Australian design team, who was stressed by their appearance in the fashion city, chose a blue-green duck green as the main color in order to match the official colors of the Australian sports competition - green and yellow.
The uniforms and shoes worn by the national team at the opening and closing ceremonies are designed by local brands Sportscratch and Volley.
The inner lining of each green jacket is printed with the names of 301 Australian Olympic champions, and the oath of Olympic athletes is embroidered on the inner pocket.
Scarves and square scarves are also printed with paintings of local artists, which is also a display of cultural self-confidence.
It is said that because of the large amount of customization, some clothes were specially made by Chinese manufacturers.
In addition to the water sports suit, which is in the charge of the local brand Spee do, their other sports team uniforms are also customized by the Japanese sports brand ASICS.
The color scheme is still Australia's signature green and gold. The clothes not only have Australian aboriginal style prints, but also have the traditional Japanese arrow pattern "Yakuo".
Other sports team uniforms
It doesn't matter whether the clothes look good or not, but the symbol of "Peace Green" has been seen by the Australian delegation.
Japan Team
The Japanese team's award-winning clothes and Olympic Village wear series are also designed by ASICS.
The bright red color is inspired by the sunrise in Paris. The clothing made of recycled materials has a good texture, but it looks a little hot.
However, if only this set of equipment is prepared, it should not be intended to participate in the inside roll competition of the Olympic uniform.
In addition to the national team uniforms listed above, there are still many countries that have not officially announced all the Olympic uniforms.
Whether the host can successfully defend the challenge is still unknown.
But we can select some outstanding designs from the published designs. You can come to the comment area to talk about your answers——
Source: InsDaily
