How many ways can perfume be perceived?
Is it the fragrance of body fragrance in the collar room, the fragrance of a girl in the flowing skirt, or a touch of wood fragrance in the gentleman's behavior
We usually perceive countless changes in perfume through smell, but now with the development of technology, the fashion field has become more diverse, and the perception of perfume is no longer limited to smell! Auditory, visual VR、 Digital, metauniverse... The existence and charm of perfume can be perceived through various dimensions.
In July, Chanel Blue Men's Perfume launched a new advertising film. With music as the medium, the scene is music elements in modern cities, deep and warm, conveying the subtle feeling and fashion attitude of different styles of Chanel Blue Men's Perfume, taking you into the dynamic world of perfume through hearing.
Chanel Blue Men's Perfume Advertising Film At the beginning of the commercial, we were in the dark blue night. Jimi Hendrix, the great electric guitar player in the history of rock music, began to play drums to set the rhythm for the perfume movement. Different auditory senses interpret the unique feeling of three different flavors of blue men's perfume:
The cymbals tremble, and the exciting rhythm beats the pleasant chord, just like the bright and cool blue men's perfume, which is refreshing, exciting and energetic.
The metronome then sounded, and the military drum beat out a more exciting rhythm, just like the free, fresh, warm and emotional blue men's perfume.
The booming bass drum is the pure and profound, mellow, mysterious and unique fragrance of Blue Men.
A melody perfectly conveys the unique artistic conception of perfume. Through hearing, I can feel the personality and warm emotions of perfume.
Inspired by this, Chanel brand ambassadors Jing Boran, Chen Weiting, Song Qian, Wang Yibo, Zhang Junning and Xin Zhilei also shared their selected song lists belonging to Chanel Blue Men's Perfume through the media of hearing.
Chanel Blue Selected Song List Vision can also convey the feelings of perfume. It is like the unique blue black color in the advertisement, which is consistent with the bottle design of Chanel Blue Men's Perfume. A kind of blue that is infinitely close to black, extremely blue like black, and extremely black like blue, with extraordinary bearing and profound mystery.
Recently, Chanel also held a perfume activity "Perceiving Blue" in this extreme blue black atmosphere. In addition to experiencing new advertising films, she can also wear VR glasses to immerse herself in the blue city and three men's perfumes, and feel the modern and surging urban rhythm in the visual impact of deep blue light and shadow.
Chanel's "Perceive Blue" activity VR experience
Chanel's "Perceive Blue" activity VR experience With the gradual improvement of the concept of the meta universe, perfume can also be perceived through the virtual world, and virtual perfume has become possible.
Last year, Look Labs, a German beauty and lifestyle studio, launched the world's first digital perfume Cyber Eau De Parfum, which uses near-infrared spectroscopy to extract perfume odor, and displays the odor in the form of spectral data in NFT art works.
Digital virtual perfume Cyber Eau de Parfum This perfume was created by Canadian artist Sean Caruso. Near infrared spectroscopy (NIRS, a method to measure the molecular vibration of physical objects) is used to extract the bottle, label and odor wavelength of the physical perfume. The smell of this perfume is extracted by near-infrared spectroscopy and displayed in art works in the form of spectral data. These scientific data are presented through color images and encoded as NFT. It is listed on the NFT auction website Rarib. The recommended price is 10Ether, about 20960 dollars.
The official explained that, The design of Cyber Eau de Parfum is inspired by science fiction movies. It integrates gender free, metal, futurism and other elements. It is a perfume with a wooden fragrance as the main theme. The label is also specially designed as an OLED lamp that can be awakened and lit.
Digital virtual perfume Cyber Eau de Parfum At present, consumers who buy digital perfume can exchange it for physical perfume. The team is optimistic about the market potential of digital perfume, and said that products with NFT information are not easy to be counterfeited, thus further improving the collection value of perfume.
Digital virtual perfume Cyber Eau de Parfum The introduction of online virtual perfume is an extremely bold and innovative thing. After all, there is no technical means to realize the smell of perfume through the Internet, but perhaps vision can replace smell to some extent.
What is optimistic about the transformation of smell and vision is also the Swiss flavor giant Chihualton. Last year, Chihuaton announced the acquisition of Myrissi, a French company, Myrissi was founded by Muriel Jacquot in 2014. The company was born after 10 years of university research at Lorraine University. Its patented AI technology can transform fragrance into chromatography and image related to consumers, thus predicting the emotional reaction of end consumers.
Myrissi Myrissi is the first company to design an Intelligent Sensory Translator, which is specially used for the development of fragrance products. Myrissi has the world's largest odor color database, which comes from the test of more than 25000 consumers. Its analysis of the relationship between color, emotion and fragrance is based on this database.
Maurizio Volpi, President of Chihuaton Perfume and Beauty Department, said: "The acquisition of Myrissi is in line with our long-term strategy. Their expertise in AI will support us to propose new visual and literal story telling methods for consumers to customers. This is particularly important in the era of booming e-commerce. Our mission is to support our customers to awaken the smell of their products in the most inspiring way and help them choose the products that best suit their preferences. "
Perfume has become a virtual product, which has become a momentum, and big brands are optimistic. In June this year, the virtual fashion studio RTFKT Studios announced its cooperation with Byredo and planned to create a "future perfume" dedicated to Web3. With "Alphameta" as the theme of this cooperation, we hope to find out the "smell of the universe".
RTFKT Studios cooperates with Byredo At that time, there will be as many as 350 different perfumes, and collectors who previously owned Clone X NFT can be the first to unlock this series. These perfumes are composed of 26 emotional components, including sensitivity, harmony, innocence and virtue. They not only have tangible smells, but also will be presented in digital form. Although RTFKT said that the project will "integrate fashion and reality in games", it is not clear how it will transform the smell into Web3, and the way is particularly curious.
With the deepening of the concept of the meta universe, the perception of perfume will be more and more combined with the virtual world. Maybe soon, perfume will be able to be modulated and matched through the digital dimension, and then converted into physical perfume to be perceived. Digital perfume is a field worthy of further exploration.
