Following the warm response of FENTY BEAUTY BY RIHANNA's debut on Sephora's e-commerce platform, Sephora has continued to help the brand expand its retail channels. FENTY BEAUTY BY RIHANNA has now covered 320 stores of Sephora nationwide.
Sephora officially announces that FENTY BEAUTY BY RIHANNA will settle in exclusively On May 22, 2024, Shanghai Sephora, a global high-end beauty retailer, officially announced that it has successfully deployed the omni channel market of the US beauty brand FENTY BEAUTY BY RIHANNA ("FENTY BEAUTY" for short) in mainland China. Within one month after the launch of the brand, it attracted more than 123000 Sephora members and consumers to experience the FENTY BEAUTY bottom makeup customization service of "only in Sephora".
Consumers experience FENTY BEAUTY star products in Sephora stores "Sephora, as a leader in the beauty retail industry, has always been committed to bringing global cutting-edge brands and innovative experiences to every consumer." Ms. Alia Gogi, president of LVMH Sephora Asia, said, "FENTY BEAUTY's brand concept of inclusiveness and diversity has won the warm pursuit of global consumers. We are very happy to work with FENTY BEAUTY to provide Chinese consumers with unique and immersive customization services for base makeup, to help them find their true colors and highlight the beauty of personality. "
Sephora has joined hands with FENTY BEAUTY to try to change the Chinese consumers' inherent perception of base makeup. As Rihanna, the founder of the brand, said, "Makeup is to make you have fun. It should never be a stressful thing, nor a stereotype. On the contrary, it can bring happiness and make you enjoy it. You can take risks, challenge yourself, dare to try new things, and even be independent." FENTY BEAUTY, a star product with public praise, filter master, soft light lasting foundation, subverts the tradition, 50 types of foundation color numbers have been innovatively formulated to meet the needs of multiple skin colors, give consumers more "tonal" choice of foundation color numbers, and help them to explore their exclusive foundation color.
FENTY BEAUTY filter master soft light lasting foundation liquid meets the needs of multiple skin colors with 50 foundation colors "We believe that selection is very important. Therefore, we are constantly innovating to meet the market demand with diversified choices. This grand entry of FENTY BEAUTY, combined with our powerful exclusive brand matrix, is believed to further consolidate Sephora's leadership in the beauty retail field, making Sephora the first choice for consumers to experience beauty irreplaceable. " Ms. Alia Gogi added.
Consumers can book store services in Sephora's official APP or applet, and thousands of trained Meili consultants from Sephora help consumers find the right color number for their base makeup through the "tone" trilogy of base makeup. In addition, the online color search tool "Find Your Color Number" in Sephora's official APP can also provide real-time online color testing services, and beauty lovers can explore their own natural beauty at any time.
Go to Sephora to explore the "tone" trilogy of FENTY BEAUTY base makeup and find your own color number
