Start the faint drunken fragrance carnival, and go to the heart of the appointment, Zunlan BLUEMAN "faint drunken heart plan" theme flash event officially kicked off in Guangzhou Dongshankou on May 16. The flashy space combines atmosphere and social interaction, attracting many young people who like new and novel things to punch in.
At the same time, on the night before May 20, Zunlan BLUEMAN invited 100+trendy KOLs to gather for a night of euphoria, ignited social networks with unique blue vision, and injected the brand with added value of freedom and vitality.
New 520 popular clocking point opens 5.2 ° slightly drunk fragrance adventure
After a moment of drunkenness and high excitement, Zunlan BLUEMAN linked with OHO and The Path Cafe presented 520 flash flashes in Dongshankou, Guangzhou, a gathering place of Chaozhou people. Inspired by the new 5.2 ° slightly drunk fragrance gift box, the overall space design continued the brand's classic Klein blue tone, creating a immersive product experience space.
Explore the flash space in depth, and the blue romantic atmosphere runs through the whole store. Different from the traditional single fragrance test environment, Zunlan BLUEMAN has transformed the shop window into a slightly drunk fragrance test room. The fluffy fragrance test balls are filled with slightly drunk aromatic wood smell, providing consumers with an immersive fragrance experience. Integrating the giant love beauty with the unique design concept of "Zunlan 5.2 ° slightly drunk fragrance gift box", it unlocks endless happiness for consumers from vision, smell, taste and other dimensions, and fully displays the aesthetic attitude of the brand's main color, blues, with visual impact.
Tide KOL gathers at 5.2 °, and the sound volume bursts all over the place at night
With the fragrance of wine, the atmosphere of the flash shop is rising. On the evening of May 19, Zunlan BLUEMAN invited more than 100 trendy KOLs to have a party with many fashion lovers. Create a romantic atmosphere of the party with 5.2 ° slightly drunk fragrance elements, taste the limited 5.2 ° blue slightly drunk flavor, take photos to unlock the fashion blockbuster, and more popular DJs will support the scene. The sound wave wrapped in slightly drunk fragrance will push the party atmosphere to a climax.
Gathering the high popularity and strong traffic of trendy KOL, this flash event has rapidly soared in popularity on social platforms such as Weibo and Little Red Book, detonating the atmosphere of the event, gradually penetrating into the circle of people, and accurately improving Zunlan BLUEMAN's brand circle breaking marketing. At the same time, many young users mentioned in their posts on the Xiaohongshu platform that the extremely interesting experience and the strong creative impact of Klein Blue's visual creation made them deeply impressed with the brand image of Zunlan.
Zunlan, a new comprehensive care brand for young men. Covering five categories of skin care, washing, modeling, fragrance, and color makeup to enhance the image of men, from external refinement and appropriateness to internal emotional expression, the "blue aesthetics+blue ingredients+blue spirit" is implemented throughout the brand development, and the new young men's care is redefined.
This 520 new product focuses on fragrance research, creates a new idea of "integration of romance and practicality", focuses on creating a new pattern of male gift market, occupies the gift mind of the young generation, and becomes the first choice for women to give gifts. Looking into the future, Zunlan will leverage the new momentum of the "other economy" market and continue to lead the consumption trend of men's fragrance care.
