Original title: Is this Japanese woman with stable aesthetics the favorite fashion blogger of 30+and 40+Japanese women?
Reprinted from: poster fashion
When the editor was surfing the Internet recently, he found a Japanese woman who can dress very well!
The first time I saw her picture, my heart gave a "whine". Another woman who made you "can't stop looking at her"~
This blogger is Junna , or a niche brand Etre Tokyo Our manager!
Shinki Yoko wears Etre Tokyo shirt
Etre Tokyo was founded in 2017, and the editor had no idea about it before. I've only seen it several times on some lists of Japanese niche brands, and I know that Japanese model Yoko Shimaki seems to have passed through this brand. In addition, there is no deeper understanding.
But after knowing Junna, the editor went to see the design of Etre Tokyo, and found that this brand and Junna, the manager, were "clothes and people in one"!
Junna's experience of entering the fashion circle can also be regarded as a story of "unintentional intervention". She was born as a dancer. After studying dance in the United States and returning home, Junna originally wanted to develop in the dance industry or the performing arts circle. However, she was picked up by a blogger brokerage company (similar to MCN) and started to operate her own social media.
Later, Junna, who has a good taste, became more and more successful in the way of blogger, and simply became a full-time blogger.
She is very popular among 30+and 40+women in Japan, and is said to be the "founder of fashion bloggers" in Japan—— Matsumoto Huinai 。
Junna created Etre Tokyo because she won the first place in the blogger contest of her own brokerage company. The company found that Junna's taste was really popular, so it proposed to let her create a fashion brand of her own.
Junna is a proper layman in designing. But she knows her advantages - aesthetic and visual communication.
Junna loves traveling. Everywhere she goes, she always goes to the local second-hand bookstore to look for art related books. She will integrate what she saw and learned in the book into the visual communication of her brand.
Look at Junna's lookbook. It really has a high aesthetic pursuit.
When Junna was interviewed by the media, she once said that her fashion idol was one of the Muses of Laofo—— Caroline de Maigret ！ The woman who can always dress Chanel freely and casually can represent the French less chic.
Junna's favorite brands are also simple ones like Old Celine and The Row, which are used to make clothes for intelligent women.
Therefore, Junna is a "minimalist" among fashion bloggers and brand managers. Her aesthetic is practical and endurable. If you happen to like it, you can understand it!
Junna once said that she has more than 50 pairs of shoes, but only the three colors are: Black, white, beige 。 She believes that this color is indispensable for creating a simple and high-level personal style 。
In fact, Junna's daily private clothes and the fashion pieces launched by her personal brand are basically these three colors.
Combined with what we mentioned above, Junna's favorite brands are Old Celine and The Row. It will be found that Junna's aesthetic is very close to the "old money style" that everyone has loved in recent years, or the "extreme simplicity style" and "frigidity style" in earlier years.
The common ground is: They all have a very stable aesthetic core.
The editor specially learned about the "star piece" of Junna's personal brand, and the answer is "dress".
The reason is that these dresses are simple in design, And the fabric is excellent, all of which are excellent natural materials such as silk and flax.
At first glance, these skirts are undoubtedly advanced, but the main source of this sense of sophistication is not only the fabric of the skirt, but also the sense of weight and "heavy work" on the hand.
Most of the skirts of Junna's personal brand are long skirts, and they like to use this large silhouette. This kind of cutting will consume more fabric than the ordinary dress, which is also the reason why the dress has a sense of measurement.
Seeing this, the editor suddenly thought of the Olsen sisters' positioning of The Row: First class quality, easy to wear, modern and classic in one, so that all women show the best side.
In terms of "simple design" and "top-quality fabric", Junna's aesthetic concept is very close to The Row.
In addition, Junna also has an obvious aesthetic preference, that is, she likes the dancer“ Dynamic beauty ”。
Again, I told Christophe Lemaire, creative director of Lemaire:“ People in things always look beautiful ”Highly consistent! Maybe this is "good aesthetics are always similar"~
I don't know whether Junna is subconscious or deliberate. She likes clothes with more dynamic beauty.
Not only are her own photos always dynamic, but the design of clothes will also highlight the dynamic beauty.
For example, the silhouette dress mentioned above. In fact, it is difficult to have dynamic beauty for clothes that are completely slim, because there is no room for tailoring itself. Only the silhouette can clearly see the beauty of rhythm 。
Or such fabrics as silk will have natural "folds" when people perform actions, which are beautiful in themselves. At the same time, Silk and other fabrics will form natural light and shadow at the fold This light and shadow is also the source of beauty.
Summarizing Junna's good taste, we will find that she has a stable aesthetic core (highly similar to the old money style and the quiet luxury style). At the same time, she is good at capturing dynamic beauty. The combination of the two forms her unique and enduring personal style!
When collecting Junna fans' comments on her, the editor suddenly found a problem: people generally believe that Junna's personal brand dress is very grass growing, but not practical.
When I first saw this evaluation, the editor was a little surprised: the dress with excellent texture and simple design is easy to wear, isn't it?
Later, we found that the reason why "Junna same style" is difficult to wear is basically the same: Japanese women don't care about the proportion of clothes, but we do.
In fact, Junna herself is only 156cm (totally invisible), but she still loves silhouetted skirts. But the small girls in China all responded: It's not easy to control!
Therefore, the editor gave up the route of "following Junna to choose a dress" and decided to explore Junna's daily dressing method that is more practical and closer to our "Chinese baby" physique.
Junna, who seems to be a little "cold" on the surface, is actually very friendly in private. She often shares some practical dressing skills with fans during the live broadcast. The editor observed that the core of these skills is the same, that is, [level].
The levels here are also linked to the dynamic beauty in "Junna Aesthetics"! "Multi level" itself is more dynamic than "single level".
The simplest way to add layers is to 'fold and wear', including tying a sweater on the t-shirt that sundries like very much.
It also includes the simpler one - 'multi-level overlapping'. White vest plus a grey silhouette sweater, Junna also wears a necklace and a mini bag on her neck~
White waistcoat and black wide leg pants may be the "must wear combination" of fashionable people in summer. What's interesting about Junna's dress is that she wore two vests with different necklines. At the same time, the white waistcoat can not be found at first sight, but it does increase the level of clothing.
In addition to clothes, Junna's jewelry is also helping her increase her sense of hierarchy 。 A closer look at her jewelry reveals two characteristics: the first is obvious, Simple design Because this kind of design has more room for overlapping, it is not easy to appear too much.
The second point is that her necklace and earrings are still protected Keep the concept of "dynamic beauty" 。
Let's start with necklaces. Most of her necklaces are long. In addition to being easy to fold, they can also move with the body.
Just imagine: if you don't do big movements, the clavicle chain is difficult to move. However, long necklaces are different and have more possibility of dynamic beauty.
And her earrings, the same fashion principle: the earrings will not move, only the longer and larger earrings will move with the body.
There is also a special jewelry category - bracelets and bracelets. In every move, they basically change their position with the limbs.
After reading Junna's personal style, it seems that the good tasters really have many similarities. Whether it is "simple design, first-class texture" or embracing "dynamic beauty", there are precedents in the fashion circle.
Junna also constantly absorbs and draws on the style of others, and finally forms her own "Junna Aesthetics".
This is the same for every one of us. We can find the advantages of others and use them for ourselves. Maybe this is the fun of getting inspiration every day.
Supervisor: Teresa Zhao
Edit: Yokiko
By: Rose Lu
Design: Garlic moss coe
© Poster fashion
