Original title: Mimun's local short play won again
Author: Vitamins
I know that the short play is very popular, but I didn't expect it to be so powerful.
I went to my relatives' home to pay New Year's greetings and found that no one was chasing dramas on TV,
Instead, they used their mobile phones to brush short plays. Many people were watching a short play called "I became a stepmother in the 1980s".
I thought it was just that the market was booming, but my best friend also came to Amway,
Said that the hero of the play was very handsome,
"The upper half looks like Xiao Zhan, and the lower half looks like Huo Jianhua".
Then I swiped the microblog and found that the hero had been searched,
The archaeologists also uncovered the black materials before, and quickly completed the whole process from being famous to collapsing houses.
Boy, it seems that the popularity of short plays can't be underestimated.
Many netizens said that they used to worry about being ridiculed when watching short dramas, but now they are communicating with colleagues. Which short drama is better.
Also, when taking a taxi, almost every driver is in a traffic jam, and the sound of playing outside is a short play.
It's obviously a grandiose and stereotypical story. Why has it attracted so many people?
I think there are several reasons.
First, the duration and rhythm are fast.
Second, the plot is exaggerated and exciting.
Third, the lines closely follow various network hotspots and jokes.
If you think about it, the first two episodes of TV dramas you usually watch are basically about the relationship between the characters and the atmosphere of the story,
But in the world of short plays, this slow pace does not exist.
In the short play, you can see that a reluctant husband has turned into a powerful brother Long,
It takes 3 minutes to see how the abandoned wife is transformed and avenged,
It only takes 5 minutes to see how a young talent can plan strategies to win the business battlefield
In a few minutes, you can see the reversal of the plot, which is very different from the rest of the world. It gives you an extreme sense of comfort. Why not get on top of it?
No wonder many people can't help but pay per click to unlock the next episode while complaining about the embarrassing story.
Humanity is firmly grasped.
For example, my best friend Xiao Yun, a mother, can't escape the fate of being busier than going to work during the Spring Festival. She can't stay idle during the Spring Festival. She either settles down and goes to other homes to pay New Year's greetings, or greets relatives and friends who come to her home to pay New Year's greetings.
For the rest of the time, she just wanted to stay at home and enjoy a moment of peace,
If you are bored, you can turn on your mobile phone to brush a short play. In just a few minutes, you can read a story and watch it at any time.
But if she goes to the cinema to see a movie, she will have to set aside several hours for the whole time,
And she said,
When watching a movie in the cinema, you can't pause playback until you see it clearly, and you can't fast forward when you encounter a bad movie. You can only sit idly until the end of the screening.
Therefore, she would rather pay twenty or thirty yuan to catch up with the short plays.
Indeed, nowadays, people have a lot of pressure in life, and they feel tired every day. Few people have leisure to sit in front of the TV every night.
If you watch the movie, the ticket price is not cheap,
The key is that the marketing of many films has an exaggerated element. Seeing the preview, I thought it was a good film. When I walked into the cinema, I found that all the wonderful scenes were in the preview.
Now is the era of fragmentation, and the cost of time is getting higher and higher,
Therefore, short dramas that do not take up time and can bring emotional stimulation are becoming more and more popular.
Of course, the quality of short plays is also mixed, and what can be killed out of them must be outstanding.
For example, the popular short play "I became a stepmother in the 1980s" during the Spring Festival is really irresistible. It depends on the plot.
To sum up its contents in one sentence, the logic is hot:
Big hostess design+cool plot+strong conflict+men and women with high appearance+black red marketing+qualitative production.
The story tells that the heroine is a college student who wakes up and goes back to the 1980s, forced to marry a large pig farmer with two children in a rural divorce, namely the male owner.
In addition to the hero, all the other villains in the play,
However, the heroine is online and has no internal friction,
While falling in love with her lover, she fought against all kinds of bad people and engaged in business. Finally, she ushered in the peak of life in the promotion and fight against monsters.
And the lines in the play follow the trend closely, and every sentence has a stem.
For example, the heroine calls herself a "brittle college student", and when she scolds her evil relatives in the countryside, she says that her "quality is unknown, but if she is strong, she will be strong".
You see, the story of the passage,
It simulates the scenario that many people return home from the city during the Spring Festival and are tired of dealing with different life rhythms and values in their hometown.
The heroine's spirit of "it is better to consume others than to consume herself internally" is not the "crazy" state of contemporary people.
So watching short plays is really easy.
When the leading roles and heroines meet in the long play with the previous episodes, the short play has avenged several annoying relatives.
The family happy ending of "everyone makes dumplings together" in a long play is not as good as the short play of "hating seven aunts and eight aunts".
Because it is real, direct and enjoyable,
It was as if his mouth had told me all the hardships and tiredness he had suffered in the past year.
From the data, it is also very eye-catching.
On February 12, on the day when the show was launched, it ranked second in the popularity list of DataEye short plays, with a daily recharge of more than 20 million yuan.
The play also topped the popular list on social media such as Tiao Yin, Weibo, and Station B,
The number of topics broadcast on dithering has exceeded 400 million, and the number of likes of a single episode has exceeded 1.5 million.
Looking at the big Boss behind this short play, it turns out that it is still Mimeng.
Last November, the short play that became popular on the whole network was the "Handbook of Black Lotus" produced by Mimon's company.
But because the content was suspected of playing up the bad values of extreme revenge and violence against violence, it was soon taken off the shelves of the whole network.
In this "I became a stepmother in the 1980s", Mimon clearly learned a lesson,
The whole play only focuses on the "cool" feeling. The values are cool and positive, but the contradictions are constant, constantly stimulating the audience's mood, which is also more suitable for the atmosphere of family reunion during the Spring Festival.
Moreover, the production cycle of short plays is shorter and more flexible.
For example, "I became a stepmother in the 1980s", with a shooting cycle of 10 days, has added many new popular themes in 2023,
Therefore, short plays are more responsive than long plays, and they are also closer to network emotions.
In addition, short plays rely entirely on the plot to attract the audience to pay. Whether the audience can stay in the opening minute is particularly important, so the writers have more say.
This is very handy for Mimon, who is a content expert.
To put it bluntly, the reason why "Mimun style short plays" have been popular is that they attach importance to the adaptation of stories, which is more in line with the consumption habits of short video platforms.
For example, keeping up with social hot spots, strengthening role opposition and plot conflict, and elaborately designed "CP" plots have attracted a large number of audiences, especially female audiences sinking into the market.
It is no wonder that some insiders said that Mimon never disdains to invest with the platform side and would rather pay for short dramas.
Last November, Mimon spent 2 million yuan on the production of the popular short play Black Lotus, which raised the ceiling of the short play production.
Facts have proved that as long as there is more powerful content and more sophisticated production, success is also traceable.
In fact, I am very emotional about the appearance of the short play.
When it exploded in November last year, I also complained about the exaggerated performance, rough picture and logical content of the short play.
However, in just three months, the content, structure and picture production of short plays have improved a lot.
Therefore, the short plays are more popular and have more and more audiences.
Although it seems that the short plays are still rough and crude, some even have no nutrition,
However, if the rapid development of short dramas can force the current film and television dramas to produce more high-quality products and fewer "fraud dramas" and "fraud movies" with assembly line operation, it will also be a good thing for the audience.
What do you think?
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