Google Advertising Tutorial, Yiwen Society Google Ads account opening and launching

Google Ads is a kind of advertising platform launched by Google. It can help enterprises to place ads on Google's search results page, YouTube, Gmail and other platforms, so as to attract more potential customers. When an enterprise has built its official website, it can quickly obtain traffic for the website and convert orders by using Google advertising. If you want to learn how to open an account and launch Google Ads ads, this article will provide you with detailed tutorials and guidance.

Google Ads account opening

1. Open https://ads.google.cn/home/ , select Start Now.

2. Use your Gmail account to log in. If you don't have Gmail, register an account first.

3. Switch to Expert Mode

After the Google advertising account is registered and logged in, the smart advertising series creation content shown in the above figure will appear. Generally, the account gives priority to the creation of standard advertising series, so it is recommended to [Switch to Expert Mode] at the arrow.

4. Select to create an account instead of creating an advertising series, and set the settlement information first.

Then the "Confirm your merchant information" interface will appear. These settings cannot be changed later, so you can choose again after confirming.

Select the correct country, correct time zone, and confirm the settlement currency, which cannot be modified after submission

dollar:

1. Select USD here. When setting the next payment information, you can only bind Visa, Master and other credit cards for payment settlement.

2. If the currency is USD, only proforma invoice can be issued for advertising expenses, and the customer will not bear the corresponding taxes.

RMB:

1. Select RMB here. When setting the next payment information, you can select transfer, corporate/personal online banking, credit card or debit card as the payment method.

2. If RMB is selected as the currency, VAT invoice can be issued, and the customer needs to pay 6% tax.

Because Daddy is going to bind PayPal here to pay US dollars, you can choose the US dollar currency according to your actual situation.

Set Google Ads settlement information

After the Google Ads account is created, we need to set the settlement information, and then the ads created later will be released (if you don't pay, others will definitely not advertise for you.)

Click "Tools and Settings" in the navigation bar and select "Settings". In the customer information section of payment settings, if this account number is used for enterprises, institutions, organizations, partnerships or educational institutions, please select a company; Otherwise, please select
Select a person. The name and address should be filled in according to the actual situation.

The payment method can be automatic payment or manual payment. It will be different according to the USD or RMB you choose here. In short, fill in the corresponding information according to the prompt and your actual situation.

After setting up, if you are using manual payment method, you can recharge part of the amount to Google's advertising account, which may be delayed for a while before it appears in the balance.

Create the first advertisement of Google Ads

After setting the above content, click the Google Ads LOGO in the upper left corner to return to the home page, and you can see the advertising series production interface. As shown below:

After clicking the "New Advertising Series" button, the target selection interface will appear. Daddy takes "website traffic" as an example. After selecting website traffic, advertising series types will appear, as shown below:

There are many types of advertising series, the most common is "search advertising series", that is, when others search for content on Google, your ads will appear.

Another "display ad network" is to display your ads on the websites that display the ads of Google Advertising Alliance.

For the first time, we can choose to start from the search advertising series. When you are familiar with it, you can create different types of ads to try, and then see which ads have the highest conversion rate for your website, and choose the highest retention.

Then fill in your website and continue.

For the first time, let the ads be created and put out before researching more detailed things. We will set the conversion operation later.

offer

The goal of setting Google's advertising bid is to click on the ads and enter our website, so select the number of clicks.

If you have a small budget, you can check the box to set the bid limit of the cost per click. The price set here is 0.3 dollars, about 2 yuan. The intensity of advertising competition varies from industry to industry. An industry with many advertisements may cost dozens of yuan for a click.

If your bid is too low, you may not be able to display your advertisement. At this time, you can appropriately increase the ceiling of your bid, or let the system automatically run the advertising expenses without setting the ceiling of your bid. After observing for a day or two, you will know the general bidding situation of an industry, and then you can set the ceiling of your bid.

Advertising series settings

In the advertising series settings, it is recommended to select all advertising networks for network placement.

Geographic location. If your customers are in a specific country, you can choose a specific country to avoid wasting advertising fees in countries that are not target customers.

For language, select the language of users in your target region, such as English and the language of the specified country.

Segmentation of audience groups needs to be set separately. Skip it temporarily.

In more settings, you can also set the advertising time. It is recommended to adjust these after analyzing the advertising situation after running for a period of time.

Keywords and Ads

In this interface, fill in the URL of the page you want to launch, and then enter the keywords you want to launch. Google can automatically generate some useful keywords for you (these words can also be considered for Google SEO Oh)

Check the keywords generated by Google and delete inappropriate words.

What is an inappropriate keyword? It refers to the words that are obviously irrelevant to the content of the page you are advertising, and will not bring about words that are transformed.

Then the advertising content will be improved. You can refer to the tips in the upper right corner and produce the corresponding advertising content.

budget

Here you can set a daily budget. Normally, 30 dollars a day will burn out less than a few times of advertising expenses. If your budget is enough, you can increase your daily budget. As long as you can exchange a valuable inquiry, you will not lose.

Advertisement

After all settings are completed, you can publish advertisements.

After your advertisement is approved, users can see your advertisement content when searching Google. Here, we have completed the registration of Google advertising account and advertising.

After a period of advertising, analyze the advertising effect and make corresponding adjustments to the advertising in order to obtain better input and output.

After running for two days, I have some data. Take a screenshot to feel the advertising cost T_T