Google SEO Tutorial

Get more free traffic from SEO
On this page, the father will share with you the relevant knowledge of Google SEO: including SEO basics SEO skills, my personal SEO experience and views, and the latest Google SEO information. Let's learn together so that websites can rank first in Google search results.
Start learning
Google SEO Tutorial
Keyword research

Keyword research

It is crucial to find the right target keywords for your website.

Seven Img3 1

Content optimization

Including website column setting, keyword layout, content optimization, internal and external chain construction, etc.

Data analysis

Data analysis

Check the statistics of the website to find out what can be optimized and improved.

WHAT IS GOOGLE SEO

What is Google SEO

SEO is an abbreviation for search engine optimization, Google SEO is the search engine optimization for Google

On the premise of conforming to Google's optimization rules, the website will be set and optimized in a series to get a better search ranking and more free traffic.

WHY SEO MATTERS

Why SEO is important

Every day, many people find what they need through Google search, and we do SEO optimization to get better search rankings, so that more potential users can visit your website, and then generate deals and profits.

check

Free traffic

SEO is free, and there is no need to pay for the search engine.

check

High return ratio

Invest in SEO in the early stage, and receive orders easily in the later stage.

check

Business reputation

Users will always trust the website ranking first.

check

Brand building

Customers have more opportunities to see your brand.

Seven Img5 1

How to do Google SEO

 

Google's suggestion is that you should build a website that is useful to users. Any optimization is used to improve the user experience. A simple understanding is to put user experience first and publish valuable article content. The title and content of the article contain meaningful search keywords. And enterprise websites do SEO is to publish valuable content around their own services or products, so that more search terms related to your products and services can get good search rankings.

SEO is a technology that is durable, slow to take effect, requires a certain amount of patience, and needs to constantly follow the rules of search engines to learn. Let's learn and study Google SEO optimization together with Daddy.

Reminder: Foreign trade website SEO can not be achieved by paying

The first step of Google SEO: keyword research

 

Keyword research is the first and most important step for us to start Google SEO. The wrong keywords will lead to many detours in the whole SEO process. For example, the reason why the father built the website notes The initial positioning is not the current content , which led to several positioning changes, but the keywords were not determined. Now the content planning is very troublesome.

Keywords Research

Keywords, English name is Keywords, which simply means what words you want others to search for you through this website.

For example: Some foreign trade websites just write a company name in their website title or do not write it at all, which is not in line with SEO optimization rules. Unless you are a well-known brand, no one will search you through your brand name, so your title should be attached with your products and services, such as XXX – LED energy-saving lights, LED lights, LED lamp factory in China; In this way, others will have the opportunity to use LED lights LED energy-saving lamp LED lamp factory LED lights, Chinese factories and other words can be found on your website.

And the key words are Main keyword and long tail keyword The main keywords are usually arranged on the home page of the website and some key pages or columns, and the long tail keywords are optimized by website articles.

Google SEO Step 2: Write SEO friendly content

 

What is SEO friendly content?

In short, when writing an article, consider yourself as a user. For example, when my father wrote this article, he was thinking about writing Google SEO tutorials. At the same time, someone searched for the words "How to do SEO on foreign trade websites" and "Introduction to SEO", so the title of this page you see is“ Google SEO Tutorial _ How to do SEO for foreign trade websites | Daddy's notes on building the website ”

The content of the article is indeed written around Google SEO tutorials and methods, which meets the most basic SEO requirements:

  1. Content meets user needs;
  2. Content is valuable.

Of course, there are still many details to be done for content optimization, such as article keyword layout, keyword density, inner chain, title optimization, description, structured data and other operational areas.

Google SEO Step 3: Internal link optimization

 

Internal link optimization

Internal links are also very important in SEO work. The simple understanding is to connect the article pages of the website as shown in the figure above.

If you can't understand, then you can see the links that can be clicked in this article. Click on the articles or pages that were also the notes of the father who built the site in the past. This is the inner chain.

During the construction of the internal chain, make sure that it is natural and do not add it deliberately. Instead, write an article to that place, add a corresponding link to help users read, and add content only after increasing the viscosity of the content.

Step 4 of Google SEO: external link construction

 

There is a slogan in the SEO world that "content is king and the outer chain is king", which means that if you only have content, the outer chain also needs to be built.

However, the father of the outer chain is more Buddhist, because he is lazy, he has hardly done the outer chain deliberately. But as a commercial website, you can't underestimate the role of the outer chain.

For example, when this article was published, Google SEO Tutorial This word ranks on the first page of Google. However, if an opponent has done more external links than I do, it is likely to squeeze the ranking of dads down.

Pay attention to the external chain ： Don't spend money on low-quality external chains 。

A lot of garbage can't catch up with a natural chain. Google is very smart. Don't try to cheat him.

For example, if you think this article is useful to you, and then insert the website of your father's website notes when writing the article, then even if you have made a natural external chain for your father, the effect of this link is very good. If an authoritative website also quotes your article and leaves a link, it can be regarded as a takeoff effect.

Google SEO optimization tool

 

Google seo tool

We can use some tools to help us carry out SEO work and improve efficiency and feasibility.

✅ among Google Search Console It must be used.

Google Search Console, also known as Google Search Console, Google Administrator Tool, and Google Webmaster Tool, is an official site management tool launched by Google. If Google's search spider finds any problem with your website, it will notify you. You can also see the data of many websites on Google.

✅ Google Analytics It is also a necessary tool for Google SEO.

Google Analytics is an excellent website statistics tool. After being added to the website, it can tell you the daily traffic information of the website, including:

  • How many visitors are there;
  • Where does the flow come from;
  • Which pages are most popular;
  • Which pages have a high bounce rate;
  • Time spent on the website.

Such data can be used to analyze the user access of the website. It is also an important work to analyze the website data and then make corresponding SEO adjustments.

✅ Google It is a tool that must be used.

Do you need to do Google optimization without Google?

Through Google search, we can find many keywords, for example, after searching a word, there will be related searches, and related searches will have new related searches.

In addition, Google searches in different countries have different results when you log in to the Google account and when you do not log in to the Google account.

The search results of Google on the PC and mobile terminals are also different. Both can mine a lot of operable content.

☑️   Other free or paid SEO tools:

  1. Soovle Keyword analysis, free, can automatically generate search related words for multiple website users.
  2. KWFinder Keyword analysis, paid, free trial.
  3. MOZ A variety of SEO tools, paid, 30 day free trial.
  4. ahrefs A variety of SEO tools, with Chinese, support 7-day trial, many people use this.
  5. Semrush A variety of SEO tools, free accounts are limited, and support Chinese.
  6. Answerthepublic Through keyword analysis, users often search for and ask questions about sentences, with Pro version.
  7. Smart Keywords Tool Keyword mining plug-in, installed directly on the WordPress website, with Pro version.
  8. Multi in one search automatic push management plug-in , automatically notify Baidu Google and Bing come to grab your articles for quick inclusion.

Remember, SEO tools are only auxiliary, but the key is the SEO optimization of website content and foundation.

Google SEO Tutorial Guide

 

If you still don't understand the above Google SEO steps, you can read the following articles.

  1. Before doing Google SEO, first understand Google's web crawling process and search algorithm
  2. What does the most basic Google SEO optimization include? How to do it?
  3. Write a correct website title and description
  4. Optimize every detail and add the ALT tag of the image
  5. Make good use of Google Search Console
  6. 210 SEO suggestions affecting Google's ranking
  7. 2021 Ultimate WordPress SEO Optimization Guide
  8. Six reasons why foreign trade B2B and B2C websites need to establish blogs
  9. Example analysis, how to optimize and promote SEO of independent foreign trade stations?

For more optimization tips and tutorials, see the updated article below.

Finally, I want to remind you that, Google SEO methods should be constantly learned and adjusted according to Google's rules The search engine is improving every day. Maybe some outdated tutorials are no longer practical. If you don't have the energy to study the latest Google SEO techniques, then Just remember that your content meets the needs of users and is valuable. No matter how the rules are changed, you will not be greatly affected 。

Daddy's Notes on Building a Station > Blog > Google SEO

Google SEO

Keyword mining plug-in

Can't dig SEO keywords to write articles? Try the popular keyword recommendation plug-in

Google SEO , WP plug-in

A friend who has built his own website often complains with his father that it is so difficult to write articles and do SEO. He doesn't know what to write. For novice webmasters without SEO experience, topic selection is really a big problem, so my father here recommends a popular keyword recommendation plug-in: Smart Keyword

Can't dig SEO keywords to write articles? Try the popular keyword recommendation plug-in Read the full text »

Competitor SEO analysis

How to analyze the SEO information of competitors' websites when building foreign trade websites?

Google SEO

Foreign trade enterprises will inevitably encounter SEO search engine optimization and promotion problems in the process of building foreign trade websites, and the SEO analysis of competitor websites is one of the more important projects. This paper will share with you the basic method of analyzing the SEO information of competitor websites. On the actual situation that the wet dad came into contact with

How to analyze the SEO information of competitors' websites when building foreign trade websites? Read the full text »

Delete Google inclusion

How do I delete a web page from Google? Google Search Console Delete Link Tutorial

Google SEO

My father mentioned when he taught everyone to build their own foreign trade website that the new website initially suggested starting the WordPress "Suggest that the search engine not index this site" function, and then starting the collection after the website is online. If you do not do this, it is likely that your website will be

How do I delete a web page from Google? Google Search Console Delete Link Tutorial Read the full text »

How to layout article keywords

The keyword layout method of articles on foreign trade websites is not to turn the Yoast SEO indicator light green.

Google SEO

Today, a foreign trade boss told his father that when doing SEO for articles on foreign trade websites, he would find keywords. When writing articles, he would add keywords with yoast, and optimize the light of yoast to the green light. He insisted on doing nothing for half a year. Why is this? The answer is that the keyword layout is wrong, which has no effect. Look

The keyword layout method of articles on foreign trade websites is not to turn the Yoast SEO indicator light green. Read the full text »

Keyword research

How to do well in keyword research for foreign trade station construction? Keyword mining method (2021)

Google SEO

In addition to doing SEM, more traffic sources for foreign trade station construction are doing SEO. Keyword research and mining is very important for SEO. This article introduces how foreign trade websites do keyword research and mining. What is keyword research? What do we need to know before understanding keyword research

How to do well in keyword research for foreign trade station construction? Keyword mining method (2021) Read the full text »

Scroll to top