Example analysis, how to optimize and promote SEO of independent foreign trade stations?

How should the independent foreign trade station optimize and promote SEO? Many people think it is a very difficult thing. Today, my father saw an independent webmaster sharing his website in the group Take this as an example to share the method of SEO for foreign trade websites 。

Self description of the webmaster of foreign trade website

Is SEO optimization of foreign trade websites effective?

According to the foreign trade stationmaster, we have broken away from ads and started to turn losses into profits. That is to say, SEO is effective.

We can first look at the chat records shared by the webmaster himself.

 

Actual website analysis

From the chat record, we can see that the webmaster spent 2 months to complete the website.

The website is: https://www.wormholetattoosupply.com/

In November 2019, the promotion of Google ads was stopped, which directly depends on the SEO traffic.

Six blog posts a week, lasting four months. Basically, we have no money loss now.

We can find that the traffic trend of the website in the last year was indeed zero in November 2019, and the rest was natural traffic.

From the graph of paid traffic and natural traffic, we can see that the free natural traffic brought by his website's current SEO is almost equal to the paid traffic before.

In terms of search terms, we can see that there are three keywords ranking first (the free semrush account can't see all the information). Although the search volume of these three words is not high, only a few hundred, but you are in the first place, so the probability of clicking is very high.

According to the webmaster himself, the daily traffic is about 500IP, which can bring about 8 conversions.

Open their website, and you can see from the quality of the pictures that they have worked hard.

Next, my father will share with you my own opinions on The method of SEO optimization and promotion for novice foreign trade independent stations 。

How should foreign trade websites do SEO promotion?

Almost all foreign trade websites do Google SEO.

But to do Google SEO optimization The most effective website building system is WordPress, and the case website in this article is also built with WordPress.

It's easy to build your own WordPress. If you think it takes too much time, you can also pay your father to help you build it.

1. WordPress Foreign Trade Website Installation Tutorial
2. Daddy paid website hosting service

The basic hardware information of the Wormhole Tatoo website introduced in this article is:

• The server SiteGround
• WordPress
• Shop plug-in WooCommerce

If you want to build a foreign trade website, you can also do this. If others can do it, you must also do it.

Website positioning

Website positioning is the most critical step.

The website positioning is the same as your choice. After the selection, the website positioning is basically fixed to that choice.

From the website introduced in this article, we can see its The site title is ：

Wormhole Tattoo Kits, Tattoo machines, Tattoo supplies

Wormhole tattoo kit, tattoo machine, tattoo supplies

Wormhole Tattoo is a professional tattoo supplies retailer. We are providing all kinds of tattoo supplies and tattoo accessories, such as starter and professional tattoo kits, tattoo pens, tattoo machines, and tattoo needles, etc.

Wormhole Tattoo is a professional tattoo products retailer. We provide various tattoo supplies and tattoo accessories, such as entry-level and professional tattoo kits, tattoo pens, tattoo machines and tattoo needles.

Keyword selection

After determining what products to sell on the website, the next step is to select the words you want to do for SEO according to the keywords related to this product.

Analyzed from the title of the demo website, they did Tattoo Kits, Tattoo machines, Tattoo supplies

Our other foreign trade websites choose words according to their own products and industries.

And the word selection of 2b and 2c is different.

For 2b business, we usually cooperate with Wholesale Suppliers and manufacturers are more accurate in entering customers, and the degree of competition is generally lower than that of simple product words.

You don't have to spend money to buy paid SEO tools when choosing words. If you really understand your product and industry, you can directly search through Google to see the drop-down words and related words.

Analyze which words users will be interested in when searching, and which words are less difficult to optimize.

Then confirm and start the subsequent operations.

No matter which SEO god, we dare not guarantee 100% accuracy in word selection. As long as we have the right general direction, we can still modify it in the process of website operation in the future. Although it will have an impact, it will disappear if we work hard.

Related Page Populations

After determining the keywords, we should think about how to arrange these keywords on the website page.

What words to do on the website homepage, what words to do on the inner page, what words to do on the classified page, and what words to write articles around in daily life.

So it involves Site Structure Problems.

Fortunately, the structure of WordPress is very easy to handle. You don't have to worry about these technical problems.

After determining the website structure, you can upload the product or edit the product introduction page.

Fill in all the basic content of the website, submit it to Google, and then start the daily blog post update.

Blog articles don't know what to write, just think about what content users will search on Google related to my product.

Then you create articles of this kind.

Writing articles is a technical activity. Even if you listen to the SEO training course, you will not feel suddenly enlightened. You need to spend time to practice. When there is traffic entering your website through Google, you will understand by analyzing and summarizing it yourself.

For more information, you can refer to the one shared by the father WordPress SEO optimization tutorial.

Link construction

Link construction is divided into internal link construction and external link construction.

Most foreign trade websites follow the outer chain construction. My father's opinion is that the content itself and the inner chain construction are more important than the outer chain construction.

But when you do the content and the internal chain, you will get better recommendation ranking opportunities with the help of the external chain.

It is easy to understand the internal chain construction. When writing an article, you should string other content on your website that can be linked with this article. For example, the WordPress SEO optimization tutorial above is an internal link.

External links are links to other places outside your website. Don't spend money on junk external links. The junk external links will backfire. The best external links are natural external links. For example, if you wrote an article on a blog, and then mentioned the foreign trade website SEO tutorial of Daddy, and connected to the original text, it is to help Daddy make an external link.

Outside the chain, you can analyze your opponent's website and where you left the outside chain. You can also try to do it.

summary

In general, the SEO optimization method for foreign trade websites is just a few pieces of content. Find keywords → produce articles → find ways to get rankings → bring traffic → continue to dig keywords → produce articles → get rankings → bring traffic.

It's easy to say, but in fact, you will find the difficulties when you do it yourself.

However, you can't spend all your money to find someone to help you with SEO. For example, if you hire someone to do SEO for the tattoo equipment website in this example, can they understand your products and user needs better than you?

Especially in some special industries, the requirements of knowledge and professionalism are relatively high. If you scribble, knowledgeable people will not trust your website once they see it. Do you dare to find someone to do it?

SEO optimization of foreign trade websites First, you should take the first step 。 Many people just want to do SEO and think they can't. Today, they will consider whether to invite someone to do it, and tomorrow, they will consider whether to apply for an SEO training class.

After you think it over, your opponent may have two or three months more practical experience than you.

SEO has the feeling that whoever takes the lead should seize the opportunity. Let's start now.

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