Last Friday (May 17), the central bank launched a package of policies to boost the real estate industry. "Four arrows" helped the property market: the lower limit of commercial housing interest rate was cancelled, the housing provident fund interest rate was reduced by 0.25%, the down payment ratio of the first set was reduced to no less than 15%, and the central bank set up 300 billion yuan of affordable housing refinancing.

Because each has a very strong market shock, it is called "historic market rescue" and "nuclear bomb level benefit" by the industry.

Information source: website of the People's Bank of China, Xinhua News Agency

Then, the corresponding property market policies were introduced in full swing. On May 17, Guangzhou announced that it would reduce the loan interest rate of individual housing provident fund, and the loan interest rate of the first house less than five years old would be reduced to 2.35%, and that of the first house more than five years old would be 2.85%; On May 18, Shanghai, Beijing, Shenzhen and other places also announced to reduce the interest rate of housing provident fund loans. Since then, several key cities in Hunan, Hubei, Nanjing, Shaanxi, Henan, Hefei, Suzhou, Chongqing and Jiangxi have followed up quickly.

Although local banks have not officially announced the implementation of 15% down payment, according to the Associated Press of Finance, some banks in Wuhan have confirmed the implementation of 15% down payment for the first set of housing and 25% down payment for the second set of housing; At the same time, the interest rate of the first house loan decreased from 3.55% to 3.25%.

Industry insiders said that it is expected that the down payment ratio in most cities will be reduced to 15% and 20% next, and more cities will reduce the loan interest rate of first and second homes. Third and fourth tier cities and ordinary second tier cities are expected to give priority to policy adjustment, so the down payment ratio and interest rate of housing loans will reach the lowest level in history, which is really good for house buyers.

For example, after the implementation of the new policy, the first commercial housing worth 3 million yuan can be "boarded" with a down payment of 450000 yuan, which greatly reduces the threshold; The total interest and monthly payment of housing loans decreased significantly. In short, with the implementation of the new policy, the threshold and pressure for buyers to buy houses have been lowered.

According to the latest news from various cities, the emotional expectations of home buyers in many hot cities seem to have reversed overnight. Some house buyers have changed their mentality, changing their wait-and-see attitude and buying houses in the market. While the enthusiasm of home buyers was ignited, the property market around the country also ushered in a long lost bustle. The heat of the property market rose rapidly.

Local projects in Yajule actively respond to the new policy, and their popularity has soared

After the release of the new policy of the property market, the property market recovered significantly, and the seller responded positively with full firepower. Developers all over the country actively grasp the policy heat, adhere to the early stage degenerating strategy, and make every effort to promote the transaction transformation.

Site of Yajule Sales Department

The projects around Yajule responded quickly and launched substantial preferential activities and promotional activities by taking advantage of the policy heat. Sales offices of projects around the country are also constantly pouring in customers looking at houses. The popularity of project sales offices around the country has obviously started to increase. Many projects even hit the local property market hot list.

According to the staff of the Yajule case scene, Yajule actively grasped the popularity of the policy just after the policy was released. Although the major banks have not yet officially announced the implementation of the policy, many projects in the country have solicited customers according to the latest 15% down payment ratio and other policies, and carefully selected some housing sources to promote sales. For example, the first set of down payment of Kunming Yajule Central Yafu is only 190000 Improved Xinbei Yaju, Lejing Shangyachen, about 195m2 of quasi existing houses, are being liquidated and sold hot

In Foshan Yaju Lezhong Yajiangwan Sales Center, although it rained heavily on weekends in Foshan, many customers still visited the sales center and model rooms.

Guangzhou Yajule Helenberg Creek Garden has also become significantly warmer after the New Deal, and the number of visitors at the first weekend increased by 60% compared with last weekend.

For many Yajule projects in East China, the number of visitors at the weekend has quadrupled that of the week before the New Deal. Several projects with high popularity, such as Wuxi Yaju Leyuanyang Park and Nantong Yaju Lejiahong Central Mansion, have seen a lot more customers on weekends. The scene of sales receptionists busy shuttling among house visitors reappears after a long absence.

Yaju Leduo Project Sales Department Site

The introduction of the new policy in the property market has stimulated the enthusiasm of buyers. The substantial reduction of the threshold for purchase and the restoration of confidence in the property market have made the market enthusiastic, and the transaction volume of the property market has also been significantly improved.

It can be seen from the frequent reports of successes in Yaju, Chengdu and Chongqing, that several new customers who have waited and watched for half a month decided to make a move, and some replacement customers also feel that now is the best time to make a move.

In addition, according to the case sales, the Yajule Garden in Hanzhong, Shaanxi, with the blessing of the New Deal and the six gifts of the Red May Huanfang Festival to help settle down, the number of customers coming to consult and sign contracts has significantly increased, and most of them just need to buy the first set of customers.

Wenjiang Elegant Residence, Le Jinshang Yachen, was also crowded with people on the first weekend after the New Deal. A real estate consultant said that there was no lunch time on the weekend for two days, and he was busy until late to rest.

Wenjiang Yajule Jinshang Yachen Sales Center

The real estate market ushers in a historic moment, which is also the best time for buyers to "get on the bus"

The insiders agreed that the new policy of 5.17 housing market greatly exceeded the market expectations, quickly aroused the enthusiasm of home buyers across the country, and really promoted the recovery of the housing market. Both the new housing market and the second-hand housing market are showing a prosperous scene. In the future, with the further implementation of policies such as affordable housing refinancing, the property market is expected to usher in a more healthy and stable development.

Of course, in addition to the down payment loan proportion and interest rate level that people are generally concerned about, whether the real estate can be delivered on time is still the focus of attention of buyers.

On May 17, the Ministry of Housing and Urban Rural Development said that, together with the General Administration of Financial Supervision and other departments, it will introduce the work plan for the battle of housing guarantee and delivery of urban commercial housing projects, focusing on letting people get the houses that pass the acceptance as scheduled according to the contract, and adding more projects to the "white list" for financing support. On the issue of "guaranteed delivery, high-quality delivery", Yajule is more active in responding to the government's requirements, focusing on "guaranteed delivery, quality, service and stable operation", so that buyers can buy and live at ease.

According to the data, in 2023, through the active allocation of internal resources, with the strong support of governments at all levels, Yajule will deliver more than 72000 households in 60 cities and 120 projects in China. By April 2024, the return rate of all project clusters of Yajule will reach 98%.

Yajule delivery project

At the same time, focusing on the new direction of "building a good house", Yajule, on the basis of always attaching importance to products, has reorganized 94 clusters of 59 projects under development from 2023, repositioned and upgraded the products of projects under development and undeveloped, and created a more scientific, reasonable, comfortable and pleasant living space.

When the positive east wind rises, the market wind turns sharply. The introduction of the "historic new policy" has pushed the real estate market into a clear bottoming and recovery phase and confidence recovery cycle. At present, it is a significant historic moment in the domestic real estate market and the eve of the recovery of the property market. For buyers, it is probably the best time to "get on the bus". (FH)