On April 25, Kia appeared at the 18th Beijing International Automobile Exhibition with new electrification technology, new products and all-star model lineup. At this auto show, Kia's EV5, a heavy model of electrification transformation, shines throughout the audience, and is a popular entry level SUV in the world Sonai (Configuration |Inquiry) It is also officially listed in China, with the equity price of limited time intelligent selection starting from 88900 yuan. In addition, EV6, Lion Platinum Setus (Configuration |Inquiry) The all-star product lineup composed of, Jiahua, etc. was unveiled on the same stage, showing Kia's powerful product lineup covering fuel and electric vehicles, including cars, SUVs and MPVs.
It is worth mentioning that at this auto show, Kia also released its innovative black technology - UNI WHEEL in China. With L4 intelligent driving technology, ten essential sustainable health and environmental protection materials and other industry-leading technologies, Kia comprehensively demonstrated its outstanding comprehensive strength and brand science and technology charm.
This year, Kia ushered in the milestone of its 80th anniversary. Over the past 80 years, based on the unremitting pursuit of technological innovation and quality car building, Kia has developed into a car brand loved by global consumers. In 2023, Kia's global sales volume will exceed 3.08 million vehicles, ranking 7th in the world and hitting a new record. In the face of the new energy transformation trend in the Chinese market, Kia has always unswervingly implemented the business strategy of "in China, for China", adhered to the concept of user centered and market-oriented, planned the future through forward-looking technology, and continued to provide Chinese consumers with innovative technologies and travel experience leading the times with high-quality, high-value fuel and pure electricity products.
As Yang Honghai, chief operating officer of Kia China, said, "Since the 80th anniversary of its founding, technological innovation has been Kia's eternal pursuit. Despite the surging wave of new energy and the firm transformation of Kia's electrification in China, the fundamentals of the fuel market still need to be consolidated, and the" parallel fuel and electricity "is our current and future layout."
Star model EV5 takes the lead in strength, and Kia booth is full of firepower
As a strategic model specially launched by Kia to celebrate its 80th anniversary, as well as the core model of Kia's electrification transformation, Since its launch, EV5 has brought unique electric travel experience to Chinese families who love to explore new life by virtue of efficient three electricity technology, the only 720km long endurance in the same class, practical versatile living space, healthy and environmentally friendly cockpit, comfortable driving experience, rich intelligent technology configuration and other highlights.
In this auto show, Kia has also adopted a musical form, combining elegant art with the story of the car owner through a more vivid and scene based artistic approach, to perfectly interpret the product charm of EV5's versatile life smart cabin.
As a heavy strategic vehicle launched in China for the first time and facing the world, Kia EV5 (Configuration |Inquiry) Not only are nearly 400 Chinese elite engineers involved in research and development, but also they are sold globally with high quality standards. On April 1, EV5 export models were mass produced in the 4.0 intelligent manufacturing plant in Yancheng, Jiangsu, and sold to Australia and other developed markets in the world.
It is rare in the same class to be equipped with L2 intelligent driving system, and the new generation intelligent SUV Sonai comes into the market
Although electrification transformation is the trend of the times, fuel vehicles still occupy a larger market scale. Kia has a precise insight into the needs of young consumers for diversified travel. At this auto show, Kia's globally popular entry-level SUV Sonai was officially launched in China, offering two models, comfort version and Howard Smart version. At the same time, Kia also brought multiple car purchase gift packages, including double deposit gift, easy car purchase gift, worry free gift, and old friend feedback gift. The price of Sonai's limited time smart choice is from 88900 yuan.
In this era of "no technology, no life", intelligence has penetrated into all aspects of our lives, and Kia has a deep insight into the needs of consumers. As a "new generation smart SUV" created by Kia for Yueji's new independent youth, Sonai is a rare model in the same class equipped with L2 intelligent driving assistance system, allowing consumers to enjoy the convenience of the latest technology at a lower price, and implementing "equal rights in technology"; With the help of the new design concept of "Bold&Wild", Sonai exudes a sense of fashion from the inside out, which fully interprets the unique and incisive personality of young people; At the same time, Sonai also understands young people's pursuit of driving experience, smooth and silky power output, and four driving modes, which make poetry and distance close. With the new standards of "smarter, better looking and better driving", Sonai will redefine the first intelligent SUV for young people.
At the press conference, Yang Honghai, chief operating officer of Kia China, stressed: "Sonai, which integrates Kia's global leading quality, intelligence, safety and driving interest, is our greatest sincerity for Chinese young people, and it will redefine the new standard of 80000 SUV intelligence!"
Innovative technology UNI WHEEL, decoding the future trend of electric vehicles
As we all know, technological innovation is the key to the sustainable development of automobile enterprises, which is also the core of Kia's ability to continuously lead the trend of the automobile industry for 80 years. Just like the UNI WHEEL technology newly released in this auto show, with originality and subtraction as the core, it maximizes the balance of structure, cost and experience, and realizes real technological innovation.
UNI WHEEL, also known as "functional integrated wheel drive system", divides the traditional drive system into independent modules, moves the universal joint, half shaft, reducer and other parts into four hubs, and places a compact single motor near each wheel, so that each of the four wheels has a completely independent driving force. Such an innovative transmission system not only realizes the "full drive torque vector distribution" of the car, but also completely breaks the physical limit and structural limit of the car transmission system, subverts the traditional transmission mode, and will lead the chassis technology revolution of electric vehicles!
UNI WHEEL consists of a sun gear arranged in the center and four planetary gears arranged on both sides of it. They mesh with each other and rotate in the ring gear. When the power generated by the motor is transferred to the sun gear, the planetary gears on both sides will mesh with each other to rotate the gear ring, which is connected to the wheel to provide power for the rotation of the wheel.
It is based on this working principle and the structural advantage of UNI WHEEL system installed together with the hub that power can be directly transmitted to the wheel, with almost no loss of transmission efficiency; At the same time, because the planet wheel always keeps synchronous motion with the wheel under the action of the integrated link assembly, UNI WHEEL will not produce torsional vibration. No matter how bad and complex the road conditions, the car can drive stably with stable transmission.
In addition to higher transmission efficiency and more stable driving, the electric vehicle equipped with UNI WHEEL system also has greater riding space and longer range. By moving many traditional components into the hub and reducing the size of the motor, UNI WHEEL has released a large amount of space in the car that could not be used by users, so as to maximize the sitting space in the car. In addition, the space saved by UNI WHEEL can also be used to load batteries with larger capacity. Without increasing the size of the vehicle, it has a much longer range than the same class of vehicles.
In addition, in the technology exhibition area, Kia's L4 intelligent driving technology and ten essential sustainable, healthy and environmentally friendly materials and other industry-leading technologies also appeared, comprehensively presenting the technological charm of Kia. L4 intelligent driving technology is deeply combined with the needs of Chinese users and the research and development of traffic road environment, which will better meet the needs of Chinese consumers for intelligent driving; The ten essential sustainable, healthy and environmentally friendly materials will also be used in more new models in the future to achieve large-scale sustainable development and provide consumers with a new green and environmentally friendly travel experience.
Follow the trend and start a new journey. As a mainstream joint venture car company that has been deeply rooted in China for decades, Kia has always adhered to the strategy of "in China, for China", continued to introduce global leading technologies to the Chinese market, and provided consumers with an endless stream of high-value, high-quality products. In the future, Kia will continue to drive the future with innovative technology, comprehensively refresh its brand image, and create a travel experience beyond expectations for users.
Author: Comprehensive report
