On May 20, 2024, audi And SAIC Group SAIC Volkswagen officially signed a cooperation agreement. Audi and SAIC Group will jointly develop a new platform focusing on the Chinese market - "Advanced Digital Platform". Both parties will jointly develop a number of luxury smart electric new cars for SAIC Audi.
It is understood that Zero Beam Technology will provide relevant automotive intelligent technologies for the cooperation project. Zero beam technology is a technology company of SAIC Group focusing on intelligent driving and intelligent cockpit. Many pure electric intelligent models of Zhiji and Feifan use the "Zero beam Galaxy" provided by Zero beam technology ® Full stack technology solution ". Li Jun, CEO of Zero Beam Technology, said: "The new car will be equipped with the industry's and the world's top software, hardware and electric performance, as well as a smoother and more friendly intelligent interaction experience."
The new models of the Advanced Digitized Platform intelligent digital platform will have both the aesthetic design, technological level, quattro driving control fun from Audi and the intelligent pure electric technology of SAIC Group, giving a new answer to "how to build luxury cars in the electric and intelligent era". And based on their respective technical advantages, this cooperation mode will shorten the launch cycle of Audi's new products by more than 30%, and the first model is planned to be launched in 2025.
Bairuide, Chairman and CEO of Volkswagen Group (China) "Adhere to the strategy of 'in China, for China', Volkswagen Group We are accelerating the process of electrification in China. To achieve this goal, we continue to expand and strengthen local cooperation. " Ralf Brandst ä tter, managing director of Volkswagen Group in charge of business in China, said, "We have rapidly expanded our existing product portfolio based on the global platform, brought models tailored for the Chinese market, met the needs of new customer groups, and actively seized the market growth opportunities. This time, the deepening cooperation between Audi and SAIC is another important milestone for us to implement the strategy of "in China, for China". "
Ferm í n Soneira, the head of Audi's A-C electric vehicle product line, will be the CEO of this cooperation project. He is confident of this cooperation between the two sides: "This joint project highlights the essence of cooperation that" America and the United States open a new chapter together ". We will jointly promote development, procurement, production and sales. As both sides devote their core advantages, I firmly believe Audi will make full use of "China's speed" and market innovation vitality to continue to shape the future of high-end electric travel. "
Audi Global CEO Gernot D ö llner At the launch ceremony, Gernot D ö llner, the global CEO of Audi, said: "This deepening cooperation marks another important milestone for Audi to promote its strategy in China, and further strengthens its local cooperation with SAIC Group. We have a clear and common goal: to fully meet the needs of Chinese users by integrating the essence of excellence of both sides, integrating Audi's luxury accumulation with SAIC's local innovation speed. Through cooperation with SAIC Group, we will further accelerate the promotion of electrification strategy in China. Audi's iconic aesthetics and engineering design complement SAIC's innovative potential, and will bring intuitive, connected digital experience and advanced automatic driving functions to Chinese consumers. "
SAIC Group uses intelligent cockpit and intelligent driving to enable SAIC Audi in the intelligent era and accelerate the development of Audi in the field of high-end pure electric travel.
