Volvo In my mind, as well as in the minds of most users, I am afraid that the stubborn image of typical Nordic people is very appropriate. It reminds us of the Swede in the movie "A man named Ouwei decides to die", who can't stand seeing cars coming in and going out of the community, pets urinating everywhere, and garbage being thrown indiscriminately.

When the domestic new energy vehicle market opens, more than 100000 electric vehicles begin to have more and larger screens than their counterparts, whose voice assistants can understand Shandong dialect, and whose smart driving can make people safely put their heart down. Volvo decided not to play with you anymore.

So, we saw the new EX30 launched today.

The new Volvo EX30, priced at 2008-255800 yuan, is a small pure electric SUV in the early 4 meters. It has no exaggerated shape, no gorgeous interactive screen outside the car, no refrigerator, sofa, and karaoke. But as long as you have seen and touched it, you still have to admit that it is a very wonderful and fun pure electric car.

　　 Volvo EX30 (Configuration |Inquiry) The design of the exterior and interior decoration is more of a concern. It follows the subtraction aesthetic concept of "Less is better" and tries to make the vehicle return to purity.

In the words of Volvo's official training lecturer, today's life is very complicated. We have to accept a lot of external information and deal with various miscellaneous chores. So a simple electric car can let you take a brief vent on the way home, and let your heart return to itself.

In other words, although the design of the new EX30 is not too eye-catching, Volvo's control of beauty and details are still worthy of trust. The overall proportion of the car body is maintained very well. The design of the four corners of the four wheels makes it look dynamic and stable. The combination of the powerful front wheel arch and the hood is one of the visual highlights. In addition, we are familiar with and unfamiliar with the pixel based "Thor's Hammer" and "Viking's Axe" lamp sets, making the new EX30 look young and scientific.

The interior of the new EX30 also follows the minimalist design style, and there are also many interesting things worth exploring.

First of all, in terms of simplicity, at first glance, there is no physical button in the interior of the whole vehicle, and the multi-function keys on the steering wheel are touch operated with light and black; No traditional instruments, new car information and Model 3 (Configuration |Inquiry) Read on the large central control screen; The interior materials are not luxurious leather, solid wood, etc., which seems to have a Nordic style of home.

But behind the simplicity, Volvo's efforts on the new EX30 can make you have endless conversation in a whole meal. Its 12.3-inch central control screen adopts a new car machine interaction system, and is equipped with Qualcomm 8155 chip, which breaks through our inherent impression of Volvo. Navigation, online entertainment, voice assistant and rich APP expansion performance are extremely comprehensive, which is comparable to domestic brand car machines.

The four "slim" door trim panels can't even see the sound, because the new EX30 has a set of Harman Carton Echo Wall sound system around the dashboard.

All kinds of materials in the car that look ordinary actually have a lot of doors. The blue trim panel uses the tannin elements in high-end ready to wear clothes and luxury bags. The gray and white woven trim panel is a very environmentally friendly natural linen, and the Star trim panel makes every EX30 unique.

In addition, there is also the pixel weaving process for the first mass production vehicle, which is inspired by the clothing technology of luxury fashion brands. The innovative environment-friendly wool blending process is applied to the seats of the whole vehicle, providing a comfortable driving experience that is warm in winter and cool in summer. "Sustainability" and "environmental protection" are direct manifestations of Volvo's social responsibility as an international first-line car company.

The subtraction inside and outside the car turns into "addition" in terms of driving pleasure, which is one of Volvo's "stubborn" points. The new EX30 provides two power options: rear drive single motor and four-wheel drive double motor. The rear drive 200kW electric drive system uses the popular SiC silicon carbide technology, which can withstand greater power output. A 115kW electric drive is added to the front axle of the four-wheel drive model, and the fastest time is 3.6 seconds. It is rare in the same class.

The 66kWh battery pack can provide 590km (540km for four-wheel drive) CLTC endurance. With IPS battery pack technology and 622 ternary NCA ratio, the battery capacity is also larger than that of electric vehicles of the same size. In normal urban commuting, charging once a week is not a problem.

In addition to excellent power and reliable endurance, the driving pleasure of the new EX30 is also shown in its excellent chassis texture, sensitive and resilient suspension, flexible steering, and 81km/h moose test results, the shortest braking distance of 38m and the turning radius of 5.4m, all of which make this car a good driver in the city.

As the most obvious label of Volvo, safety is the last thing we need to worry about. The new EX30 adopts the World Tree intelligent safety system Safe Space Technology, including the traditional high-strength body structure design, advanced airbag protection system, a powerful driving assistance system composed of current perception and technology, as well as the distinctive "wheel loss and life protection" technology and WHIPS front neck protection system.

　　 Edit summary: "Small and powerful" is the Slogan Volvo created for the new EX30. Before it landed in the Chinese market, it really fulfilled its mission. According to the official data of Volvo, the new EX30 has obtained more than 60000 orders in the European market, and in April it became a pure electric vehicle with sales volume only second to Model 3 Automobile.

User portraits prepared by Volvo for the new EX30 include fashionable urban youth in their 20s, quality couples in their 30s or young couples, and some highly educated elderly people who buy cars for their children. The above groups may have a unified feature - that is, not too poor money. Is Volvo also a brand that does not pit the poor?

No, from another point of view, the above groups may be fundamentally different from those consumers with the same budget but strong demand for size, configuration, traditional luxury and other aspects in terms of quality demand, aesthetics, social identity and vehicle attributes.

In short, those who want to buy the new Volvo EX30 and those who don't like it are not the same kind of people at all.

Author: Yang Bo