On April 25, Beijing Auto Show officially kicked off Toyota The booth has brought us many new cars, technologies and future strategic deployment in the era of electrification. In the future, Toyota will join hands with FAW Toyota, GAC Toyota LEXUS The brand, with the theme of "creating a new future for cars together", brings the latest progress in the transformation of mobile travel companies, including adhering to the thinking of achieving carbon neutrality through the "multi-path technology route", the latest pure tram model jointly developed with Chinese local partners, etc., and officially announced the strategic cooperation with Tencent Group,

With the goal of transforming into a mobile travel company, Toyota put forward the slogan of "Create a new future for cars!". In order to achieve the goal of carbon neutrality, Toyota will continue to work to reduce carbon emissions. Because the energy status and living environment of each country and region are different, Toyota hopes to achieve the goal of carbon neutrality by providing BEV, HEV, PHEV, FCEV and other multi-path solutions. In terms of products, BEV and HEV models will be launched and optimized successively, and PHEV models will be strengthened in the future.

At this auto show, Toyota brought "Reboot" as the concept keyword Platinum Smart 3X 。 This is also Toyota's second strategic model after the launch of the first pure electric SUV Platinum Smart 4X at the 2023 Guangzhou Auto Show. In terms of styling design, Platinum Smart 3X has a strong and vigorous posture, presenting a solid and stable sense of SUV. The side lines are simple and smooth, outlining a dynamic and slender posture. The front face adopts a wide body and atmospheric new energy design style, and the angular tail further strengthens the sense of strength. The daytime running light is designed with a slender crystal light band composed of 112 LEDs, and 8 kinds of lights respond to the start, stop, charge, car search and other control actions. It is very cool and scientific. It is very consistent with the characteristics of current scientific and technological intelligent vehicles.

In terms of interior decoration, the new car is equipped with a small size LCD dashboard and a suspended central control screen. The steering wheel with a flat bottom and dual spoke design also adopts the popular double color blocking design. The lower part of the auxiliary dashboard is also hollowed out to increase storage space. The overall interior design is very simple, in line with the current new energy vehicle technology cockpit design concept.

In addition to bringing a number of new energy mass production vehicles to the 2024 Beijing Auto Show, Toyota also brought the concept car "LF-ZC". The car can completely miniaturize and lighten the basic components, and can be assembled according to the best aerodynamic layout. Needless to say, this car can also take into account the low center of gravity and interior space as never before. It has a smooth and beautiful contour, as well as straightforward and accurate driving performance. This also represents Toyota's future direction and technical strength in product development.

Today's automotive products are embracing technology, and many brands have reached cooperation with technology or Internet companies. This time, Toyota will join hands with Tencent Group to launch a strategic partnership, and both parties will give full play to their respective advantages. Toyota will combine Tencent's AI model, cloud, digital ecology and other advantages with Toyota's SDV and other rich mobile travel to create personalized and diversified mobile travel experience for each user, And will jointly create new value for future mobile travel.

In the field of automatic driving, Toyota will also continue to deepen cooperation with its strategic partner, Xiaoma Zhixing, and establish a joint venture. In the first phase, it plans to introduce a thousand sets of Platinum Smart 4X Robotaxis, and provide driverless Robotaxis travel services in major first tier cities through the operation platform of Xiaoma Zhixing. In the future, both parties will lead the industry to jointly promote the commercialization of L4 driverless Robotaxis.

　　 Full text summary: As a world-famous automobile brand, Toyota has many classic and popular products. Toyota's mission is to be close to the life of customers in China and around the world, and constantly provide diversified mobile travel options, which is also the multi-path future pursued by Toyota. It is most important to act with such desire and enthusiasm to "make the future better and create a happy future". Toyota will continue to work with like-minded Chinese partners to create a "diversified and happy future mobile travel".