On May 24, 2024, BMW M celebrated its 52nd anniversary. After more than half a century of glorious legend and track glory, "M" has become the most powerful synonym in BMW's development Innovation in inheritance and interpretation of the spirit of breaking the tradition and constantly breaking the limits of motorsport 。 BMW M Originated from the track, but not just the track , Yes bmw The best endorsement of "pure driving pleasure".
From 2018 to 2023, BMW M's global sales will double. Last year, it exceeded 200000 vehicles for the first time, setting the global annual sales record of M brand. At the same time, the sales volume of BMW M brand in China has also accelerated. The sales volume in China in 2023 is 46% higher than that in 2022, which also sets the annual sales record of M brand since it entered the Chinese market. It is worthy of being "a fascinating driver's car".
In 2024, BMW M ushers in the new year of products, bringing nearly 10 high-performance and performance models to China, including the new BMW M5. By the end of this year, the number of M brand models in China is expected to expand to 23 , from compact models to medium and large luxury cars, covering three types of driving: oil, electricity and plug-in, to meet the highest expectations of different users for the ultimate driving pleasure.
M， The debut is a legend
BMW M was born in 1972, formerly BMW Motorsport GmbH, and officially became BMW M GmbH in 1993, focusing on the development, products and services of high-performance vehicles. "M" is the middle letter of BMW, representing both "engine" and "courage", which symbolizes the most powerful expression and pursuit of extreme performance. Adhering to the original intention of "becoming better, becoming the best and competing with the best competitors", BMW M has experienced more than half a century of development, constantly refreshed the limits of engine and vehicle speed in the challenges, and confirmed its own innovative technology and superb vehicle manufacturing technology.
In the world's major automobile events, the BMW M Motorsport team has constantly demonstrated its amazing strength and won the championship in the FIA GT World Championships, Le Mans 24-hour endurance race, IMSA Daytona 24-hour endurance race, Indianapolis 8-hour endurance race, Japan Super GT championship and other world mainstream events. Among them, we won 20 championships in the famous Nurburgring 24-hour endurance race, fully interpreting BMW M's racing spirit of constantly breaking the limits, making "M" the most powerful letter in the world.
In 1973, BMW M used the "blue purple red" tricolor coating for the first time on the BMW 3.0 CSL, the first racing car produced by BMW M, which also kicked off the track legend of more than half a century. From BMW 3.0 CSL winning the European Touring Car Championship for six times with strong strength, to the birth of the first super sports car BMW M1 in the name of M, and now to the remarkable achievements of BMW M Hybrid V8 racing. With the development and evolution, the purple in M's iconic three color stripe has now become dark blue, where blue represents BMW, red represents motorsport, and dark blue represents the connection between the two. The forward leaning M font is full of the internal drive to move forward forever, symbolizing the brand's passion from the track.
In the late 1970s, in order to meet the needs of driving enthusiasts to extend the track experience to the road, BMW M closely linked the racing sport with the mass production models. In this context, a series of high-performance legendary models have been born, making the BMW M It not only dominates the race track, but also leads the trend of the times on the road. BMW M3 was once rated as "the car of the century", and its interior and exterior fully reflect M's attention to design details; In the 1980s, the first generation BMW M5, as the pioneer model in the luxury high-performance car market, proved to the world that power and luxury can coexist, which is the best example of BMW's perfect integration of luxury cars and driving pleasure. Then, on the 40th anniversary of the brand's founding, BMW M launched the BMW M Performance model (M performance vehicle), which represents "sportiness, strong daily applicability and excellent efficiency", to further expand the field of luxury performance vehicles, including BMW M240i, BMW X2 M35i and other models.
M， Legend starts again
Today, BMW M adheres to The essence of the brand "Let driving evolve continuously", Actively embrace the future of electrification, respond to consumer demand in the new era, and interpret BMW Group "No sustainability, no luxury" Development concept. At present, BMW M has launched four pure electric vehicles and two plug-in hybrid vehicles in the Chinese market, including the pure electric BMW i4 M50, pure electric BMW iX M60, innovative pure electric BMW i5 M60, pure electric BMW i7 M70L, and BMW M760Le and BMW XM. These models set a benchmark for the electric performance vehicle market segment with excellent electric performance and forward-looking intelligent technology. With the advancement of electrification process, it is estimated that by 2027, half of all BMW M models will be new energy models.
M， The strongest artwork
BMW M attracts not only people who have a persistent pursuit of racing culture, but also numerous fans who have a unique appreciation of design, technology and artistic innovation. With its consistent spirit of reform and innovation, BMW M has broken through the boundaries of imagination and continued to make the racing design more brilliant. Since the birth of the first BMW 3.0 CSL art car designed by artist Alexander Calder in 1975, BMW Group has successively launched 20 BMW art cars, 11 of which are related to BMW M models 。 A few days ago, the 20th BMW art car designed by the world famous contemporary artist Julie Mehretu made its world debut, vividly turning the BMW M Hybrid V8 racing car into a flying aesthetic artwork. The BMW M art car brings art into the engineering field, gives new life to the BMW M racing car with the artist's unique perspective and exquisite techniques, and conveys the passion and innovation of the M brand.
For the future, BMW M will continue to focus on "Passionate performance" and "Electric driving fun" , continue to broaden the product lineup, enrich the choice of multiple driving forms, and fully meet the diverse needs of different customers for the ultimate driving interest. After 52 years of glorious history, BMW M brand always adheres to the desire for ultimate performance. No matter where the future of the car will go, BMW M will not be stuck in its complacency. With creative imagination, it will continue to accelerate, break the tradition and refresh the highest level of driving pleasure.
