On May 15 Yuedao At the automobile brand conference, Le Dao President Ai Tiecheng announced Ledao L60 The pre-sale price is from 219900 yuan; It also said that Ledao L60 will be launched and delivered in September this year. Ledo L60 is positioned as a medium-sized SUV, focusing on the demand for family cars.

Whether in the "new forces" camp or throughout the new energy vehicle market, Weilai brand is a brand with considerable topic degree and technical strength. In the luxury market, it has successfully established its brand image and won the favor of a large number of high-end customers by relying on its global self research ability and systematic and intimate service mode. However, due to the brand style, Wei Lai, who "never drives two cars", also needs to find ways to solve the problem of not having enough money in his pocket or paying more attention to the customer's favor when buying a car. So in the endless calls of consumers, a brand that has been a topic since the rumor began and has done a fairly perfect and lasting job of confidentiality finally came -- Ledao, English name is "ONVO" -- its mysterious veil was gradually lifted and appeared in front of us.

Perhaps with the background of Weilai brand, Ledao has never stopped doing two things this time. Its first model is directly targeted at the medium-sized SUV. This market is the segment with the most intense competition and the most stable camp in China's pure tram market. Here, as a market benchmark Tesla Model Y has been the first model for several years. Starting from the road test of Gao Fake, the words "better than Maodou Y" in the rear window decal of Ledo L60 also showed that it was running for the first place.

So, what attitude will Ledo L60 take to fight in the market?

It should be noted that the static experience of this time is still the engineering sample vehicle, and only the appearance evaluation can be carried out. Some details of the hardware for loading have not been finalized, and many on-board functions have not been opened, so it can not fully represent the state of the final mass production vehicle.

With the new brand and new style, the recognition of Ledo L60 is really high under the new family style design language of Ledo cars. Its general style and Weilai brand have little continuity at first sight. The appearance design is centered on three cores: "comfortable space", "extreme efficiency" and "advanced design". Because of the SUV, the whole car is more rounded and sporty. The medium-sized SUV has the momentum of this level, and the design elements are original enough. On the road, you will be attracted by its unique design style at a glance.

In terms of the brand of Ledo, it is "happy family, good housekeeping". The logo of this new brand also has its origin. Generally speaking, it is an abstract English N letter. The overall style is very mellow. The direction of the font is also to the upper right. The official said that this sign is an abstract expression of "ON VOYAGE in Ledo", More upward trend.

The designer said that the design of the Ledo L60 pursues a sense of sculpture, which is clearly demonstrated in the front of its car. The head of the Ledo L60 has a lot of three-dimensional and coherent ribs, and the head cover is short and has a certain upward bulge. Although the goal is household comfort, the styling also presents the hardness and sharpness rarely seen in this level of models.

The design style of the front face is still simple, and the whole face is equipped with standard new energy vehicle design elements, such as the closed middle net, split lights, and more conservative bumper shapes. Of course, it still has some obvious shadows of the classic design, such as the slightly convex "shark nose".

In order to pursue higher efficiency, the designer refines the surface and edges and corners. The Lando L60 not only has smooth lines, but also has air ducts for guiding at the bumper. Aerodynamic design has also been made at such places as the large angle windshield, streamlined A pillar, rear fender shoulder line, and large spoiler tail. This is an SUV, but its drag coefficient has reached Cd0.229, reaching the lowest drag coefficient of SUVs in mass production worldwide.

The front face structure outlined by the top and bottom split headlights looks very sporty. It integrates the top and bottom symmetrical L-shaped LED daytime driving lights and the main light set, which looks very recognizable. In terms of details, the LED daytime running light unit on the upper part is made of polished aluminum inside, and the lower high and low beam split light unit is made of a large number of chrome plated materials for delicate decoration. The process is very difficult. As for light source, LED is used as light source for the whole light group, and the main light group is only 15mm thick, which is full of delicacy.

The two small "horns" on the top of the head are high-definition cameras on the left and right sides. Although I am used to seeing the towering watchtower of Weilai, the design of the Ledo L60 is also very pleasing. The stacking of materials for auxiliary driving is also of the top level. It is equipped with 30 high-performance sensing hardware as standard, a 4D imaging millimeter wave radar with a maximum detection distance of 370 meters, 7 high-definition cameras with a maximum detection distance of 687 meters in the forward direction, 4 starlight 360 degree panoramic cameras, and 12 ultrasonic sensors. Obviously, this is a pure vision intelligent driving solution, which is mature upon delivery. More importantly, high-speed and urban NOA pilot assistance is launched upon listing, which can be launched nationwide.

The exterior rear-view mirror adopts a suspended layered design. The upper shell is painted in the same color as the body, and the lower part is a highlighted black base. LED turn signal lamp is integrated in the function, and there is a camera at the bottom.

The side lines of the car body are very simple. The unique double waistlines are used to outline the car body, which looks very layered. It also uses the design of frameless doors+hidden door handles. The ultra narrow windows also make it look very sporty. In terms of design, it also follows the design proportion of a more sporty car. For example, the ratio of its side window to side body is 1:3, and the ratio of the height of the wheel to the body is 1:1. The ratio of the short front and rear overhangs and the four corners of the four wheels, which are typical of the original high-class new energy vehicles, further increases its internal space.

In terms of body dimensions, the length, width and height of the new car are respectively 4828mm/1930mm/1616mm, the wheelbase is 2950mm, and the axle length reaches 61.1%. This data is also the largest in the same level, which also ensures that it can support the space demand of five full passengers and one person with one box. However, its style does not follow a grand line. The excellent advanced design makes you feel that it is even a "trendy car" when you stand in front of it.

Personally, standing at the rear 45 degrees, you will find the best viewing angle of the Ledo L60. The side of the car body adopts a more dynamic sliding back style design, and the body lines are more streamlined. The smooth and long windows, wide and thick shoulder lines, and simple surface all make it modern, The highlighted black decorative parts on the rear surround and wheel eyebrows further highlight the elements of sports and fashion.

The design of the rear part of the car is also very three-dimensional. The existence of the sliding back roof makes the rear of the new car have a very compact visual effect. The extensive use of the horizontal broken line has brought a very sharp rear shape with broken lines. The top also has a duck tail design of no small size. The whole shape is designed for the car SUV.

Ledo L60 was born in Weilai's second advanced manufacturing base, so its tail tag is also very simple, with only the word "Ledo".

The tail lamp set does not adopt the through design, but a conventional style. The light sets on both sides stretch to the end of the rear fender at both ends, and rise at the end, which is more in line with the current trend of car building. Like the style of the head lamp, it remains high and upward, and is also named "Steaming Lights" by Ledao, However, the undulating design of the rear line makes its visual effect more exaggerated, showing a stronger sense of movement.

The petal shaped hub with narrow spokes is very eye-catching, and the large hub creates a very tense movement posture. In terms of tires, it is equipped with Pirelli eagle F1 tires with a specification of 245/45 R20. This is a sports tire that focuses on handling. However, Ledao engineers said that the car's tuning style is more comfortable for home use. It is equipped with FSD variable damping suspension, and the turning diameter is only 10.8 meters.

Relying on the platform architecture of Weilai NT3, in terms of power, Ledo L60 uses a 900V platform architecture, with a comprehensive efficiency of 92.3%. It is equipped with a self-developed 1200V Sic power module, with a maximum efficiency of 99.7%, a CLTC comprehensive efficiency of 98.4%, a power density of 3.48kW/Kg, a maximum voltage of 930V, and a energy consumption of 12.1kW/100km. In the vernacular, one kilowatt hour of electricity can run 9.07kW/kg.

The battery of the Ledo L60 is also replaceable and can be upgraded, and its volume is also ultra-thin. However, the most important thing about batteries is that because of the background of Weilai, its energy supplement system has stood on the shoulders of giants since birth. From the time of delivery, Ledao users have more than 1000 exchange stations available, nearly 3800 self owned charging stations, 20000+charging piles and 1000000+third-party charging piles available. According to the official, Ledao users can use the mature power exchange system of Weilai within ten years from the delivery, which is the most advanced 3.0 power exchange station and 4.0 power exchange station of Weilai.

　　 Edit summary: The launch of the Ledo brand is a good way for Weilai to expand its sales, realize the scale effect of self-developed technology, and ultimately reduce costs and increase efficiency for Weilai. For the potential consumers of Ledao, it is a car that can delay the brand characteristics of Weilai at an appropriate price. Therefore, although we only taste the appearance of L60 this time, we will analyze some highlights of its modeling design and details.

But for me, my expectation for the Ledo L60 is far more than the car itself. This is a brand new model that will focus on the 200000 to 300000 level intelligent pure electric automobile market. Although everything is brand new, the most prominent label on it is "Ulai's second brand", so his car will certainly continue some unique DNA in the future, such as its three electricity performance, such as its customer service, relying on these, It is indeed expected to become a popular model in the market.

So, do you think that it will continue its power for several decades?