High end new energy MPV, another "spoiler"
With the rapid development of electrification technology, many automobile enterprises have begun to compete in the new energy MPV track, and many popular models have also emerged, such as Landu Dreamer Denza D9 (Configuration |Inquiry) 、 Polar Krypton 009 (Configuration |Inquiry) , Xiaopeng X9, etc. At the same time, under the incremental effect of new products, the sales volume and penetration rate of new energy MPV have achieved rapid growth.
The data shows that the new energy MPV has maintained a double growth trend in the past three years, from less than 90000 in 2022 to 240000 in 2023, with a net increase of 150000. The sales of high-end new energy MPV last year was about 190000, accounting for 17% of the overall MPV market. Driven by the high-end new energy MPV market, the sales volume of the entire MPV market will rise to more than one million vehicles in 2023, achieving a double digit growth of 15.9%, and the market share will again exceed 5%.
In this context, LEVC, wholly-owned by Geely Holding Group, also started to attack the market. On April 15, LEVC held the "Land of Time and Space" L380 The design aesthetic analysis meeting, from the perspective of space aesthetic design, released some product information of L380 for the first time.
It is understood that as the first model of LEVC that defines luxury in the new era, the L380 is known as "Land Airbus", and has constantly made breakthroughs in the field of new MPV aesthetic design, realizing the perfect integration of LEVC's century old "space innovation" aesthetics and new energy vehicle technology, and building a firm foundation for LEVC's globalization process.
Image source: LEVC As an automobile brand with 116 years of history and always committed to space innovation, LEVC continues to provide users with spacious and comfortable large space, elegant and high-end travel services, and has become a business card of luxury travel. LEVC's product "Black Cab" has become a unique label of British culture, which is behind the precipitation of travel services provided by LEVC for more than 1 billion people worldwide.
In recent years, thanks to Geely's multi brand strategy and global resource system, LEVC has not only improved its awareness in China, but also taken "creating a space on wheels for users to enjoy" as its brand mission, leading users to open a more free and beautiful "space and time".
Image source: LEVC In terms of appearance design, the L380 is inspired by the aerodynamic engineering design concept of the airliner and draws strength from the nature. The whole vehicle is elegant and mellow, breaking through the traditional MPV design framework, while realizing the perfect integration of technology and elegance in the new era. In addition, the waistline design in line with the golden section ratio, coupled with the cheetah posture, is elegant and dynamic. The suspended roof, large area of privacy glass and simple two-color matching perfectly present an elegant visual beauty.
In terms of interior decoration, the L380 continues the concept of space innovation of LEVC. The space layout of its cockpit and passenger compartment is highly flexible and changeable. It can provide customized and private space settings according to the needs of different passengers and different scenes. It is reported that in the future, The L380 can realize the flexible configuration of seats in the passenger compartment in addition to the two seats in the first row, and the unlimited extension force of the vast passenger compartment space.
It is worth mentioning that, unlike traditional MPV, which guarantees the comfort of the second row of passengers, it will inevitably sacrifice the disadvantage of the comfort of the third row of space. L380 is the only MPV in the industry that can enjoy sufficient comfort in the second and third rows of space at the same time. At the same time, only two rows of space in the traditional MPV can be kept private. Each seat in the L380 is an independent aviation seat, giving each user a first-class experience. They can sit and lie freely and switch freely.
The core of the implementation of the above product innovation cannot be separated from the help of the LEVC space oriented architecture - SOA architecture.
As the technological base of globalization, LEVC SOA technology architecture is a forward-looking technology to create a more creative and adaptable space for users. The SOA architecture supports ultra long architecture bandwidth, and the wheelbase can reach 3000mm-3800mm. It can realize a variety of driving modes of front drive, rear drive, and four-wheel drive, and easily meet the diversified development needs in the current market environment; In terms of intelligence, the SOA architecture supports the L2-L4 level intelligent driving technology scheme, and the computing power of the supercomputing platform can reach 1000+Tops, which can easily provide technical support for intelligent vehicle development.
Image source: LEVC In terms of spatial innovation capability, SOA architecture is more prominent. It is reported that the space utilization rate of SOA architecture models can reach more than 75%, and the tail space can also be expanded to 163L. In addition, the architecture also conforms to the international high standard, high security, and high intelligence access design to fully guarantee the global high standard delivery and provide targeted services according to the demand characteristics of the target market.
Previously, the Gesch Automotive Research Institute predicted that with the continuous growth of demand and product lines, the sales volume and market share of high-end new energy MPV would continue to expand. Relevant forecast data shows that the sales volume of high-end new energy MPV market will reach about 300000 vehicles in 2024, and its share in the MPV market will rise to about 28%.
Obviously, the dividend period of the high-end new energy MPV market has not yet ended, and it will still be one of the few segments that can maintain rapid growth. Therefore, LEVC, which has a hundred year history of car building and relies on Geely's global technology system, is expected to continue to move forward in the new era of electrification, intelligence and high-end with the help of L380.
(This article is from Gasgoo)
