Original title: New blue ocean of consumption in the "flower economy" (market stroll)
The people's yearning for a better life will promote the release of more vigorous market vitality and inject more new momentum into the development of global economy and trade
In the interview at Beijing Capital International Airport, the author had the honor to witness the trans ocean journey of imported flowers: after the customs of Beijing Capital Airport checked and approved the release, a batch of flowers imported from Ecuador to Beijing in the morning can be delivered to Beijing Wangsiying Flower Wholesale Market at noon, and can be placed in Beijing residents' homes at the earliest afternoon.
The fresh flowers are delicate and perishable, but now they can quickly fly into every household across the country, reflecting the smooth and efficient domestic and international double circulation.
The people's yearning for a better life has stimulated the potential of a super large market. People's demand for flowers has become more normal and frequent. People used to buy flowers at special occasions such as festivals and birthdays for celebration. Now consumers, especially young consumers, have the habit of buying flowers every day, which is used to decorate their work and living places, and has become a common way to focus on the quality of life. On the social platform, we can often see consumers sharing their experience of buying and growing flowers in different seasons. From roses, lilies, roses to beauty Yu, wind chimes, and peonies, there are a great variety of flowers. The increasingly popular "flower economy" is giving birth to a new blue ocean of 100 billion level consumption. The analysis report of China Flower Association shows that the total scale of China's flower retail market will reach 198.68 billion yuan in 2022.
The high-quality development of the commercial logistics industry has set up a "highway" for flowers to reach people's homes. The popularity of "flower economy" is inseparable from the smooth domestic circulation. The combination of "cross-border e-commerce+express logistics" has changed the consumption pattern and opened new space for the development of consumer markets such as flowers and fruits. According to the analysis report of China Flower Association, in 2022, the retail sales of flower e-commerce will keep rising, accounting for 54.6% of the total flower retail market. For example, in Kunming Dounan Flower Trading Market, known as the "Asian Flower Capital", consumers across the country can easily buy flowers from this market through e-commerce platform. With the continuous optimization of express logistics efficiency and the continuous improvement of cold chain transportation technology, flowers from Dounan market can reach the major provincial capital cities in China within 24 hours.
The high-level opening policy has enriched the supply of the flower market and promoted the vigorous development of the industry. From promoting the negotiation of the Free Trade Agreement to holding the Expo, to continuously optimizing the convenience of customs clearance, China has opened its arms to welcome the world's good things. Take the imported roses from Ecuador as an example. On May 1, the Free Trade Agreement between the Government of the People's Republic of China and the Government of the Republic of Ecuador was officially implemented. China and Ecuador will gradually eliminate tariffs on about 90% of the tax items, and the tariffs on imported roses will also be reduced from 10% to 8%. In addition to lower import costs, in view of the characteristics of fresh cut flowers that are easy to wither and mildew and have high requirements for environmental temperature and humidity, the Capital Airport Customs has opened a special area to provide "7 × 24" non-stop customs clearance services, greatly improving the degree of trade facilitation. In the open market environment, imported flowers compete with local flowers in beauty. The flower industry has innovated and developed, with more varieties of flowers and more mature planting technology, so as to better meet people's demand for "beauty".
Behind the prosperity of the "flower economy" is the surging momentum of the super large market, the policy effectiveness of China's high-level opening up, and a more efficient domestic and international double cycle. In the new journey towards Chinese style modernization, the aspirations of more than 1.4 billion Chinese people for a better life will promote the release of more surging market vitality, and inject more new momentum into global economic and trade development.
(Editor in charge: Mu Shengyu, Zhu Hongxia)
Share to let more people see
