May 21 is the "International Tea Day" established by the United Nations. As a big country of tea production and consumption, China's tea industry is developing rapidly in recent years. Take Zhenyuan Yi, Hani and Lahu Autonomous County in Pu'er City, Yunnan Province as an example. It is located in the core production area of Pu'er tea. The tea industry is the leading industry with the most advantages, the most potential, the most characteristics, and the most benefits to the people's livelihood in the local consolidation, expansion, poverty alleviation, and rural revitalization. By the end of 2023, Zhenyuan County will have 386000 mu of tea trees, and the comprehensive output value of the whole industrial chain will reach 2.165 billion yuan.
Zhenyuan tea industry can not achieve its current achievements without the "hematopoietic" support of Shanghai Jinshan District and China Baowu Iron and Steel Group Co., Ltd. (hereinafter referred to as Baowu Group) for many years.
"Jin Yuan Bao" series Pu'er tea. Photographed by Cheng Hao, a reporter of People's Daily Online
In October 2023, relevant departments of Zhenyuan County will take Jinshan District, Zhenyuan County and Baowu Group to form "Jinyuanbao" and launch "Jinyuanbao" Pu'er tea series products, which not only symbolize wealth and good luck, but also remember the selfless help of Jinshan District and Baowu Group.
In 2004, Baowu Group and Zhenyuan carried out targeted poverty alleviation work; In 2017, Shanghai Jinshan District and Zhenyuan established a cooperative relationship between the east and the west.
Even mountains and seas cannot distance people with common aspirations. Over the years, Jinshan District and Baowu Group have continuously deepened the cooperation between the east and the west of Zhenyuan County and fixed-point assistance by focusing on industrial development, infrastructure, job stability and employment, helping local economic development and people's income increase.
"Jin Yuan Bao" series Pu'er tea. Photographed by Cheng Hao, a reporter of People's Daily Online
In the past three years, Jinshan District has invested 106.24 million yuan in various counterpart assistance projects, implemented 100 counterpart assistance projects, and purchased more than 71 million yuan of Zhenyuan County's agricultural special products; Baowu Group invested 36.193 million yuan in construction assistance, implemented 31 projects, helped Zhenyuan sell more than 60 million yuan of agricultural special products, and more than 800 students received funding.
Jinshan District and Baowu Group also set up an unimpeded "bridge" for deepening mutual exchanges and cooperation by sending cadres to Zhenyuan to take temporary posts. Many of them used to be "little white" and "layman" in the counterpart assistance work, but they became "project experts" and "industry experts" with deep heart and integration, and went to the mountains, countryside, inspection, and goods
Jinshan District and Baowu Group also jointly contributed 1.85 million yuan to set up the "Jin Yuanbao" poverty relief fund, and the annual income from the fund is used to help students in poverty. At present, the fund has realized a benefit dividend of 176600 yuan, and has condoned and helped more than 500 people in need.
"Jin Yuan Bao" series Pu'er tea. Photographed by Cheng Hao, a reporter of People's Daily Online
Zhenyuan County selects the raw materials of ancient tree tea from the eight local tea districts, and through layer upon layer checks, the tea makers combine them to form a series of "Jinyuanbao" Pu'er tea products. At the same time, as long as Jinshan District or Baowu Group Company purchases this product, they can enjoy substantial discounts.
Zhenyuan Bading Tea Industry Co., Ltd., which is responsible for the operation and maintenance of "Jinyuanbao" Pu'er tea series products, is a collective enterprise affiliated to the Supply and Marketing Cooperative of Zhenyuan County. Li Zhigang, the person in charge of the company, introduced that "Jinyuanbao" Pu'er tea series products have 357 grams of raw and cooked cakes, 200 grams of raw and cooked cakes and other types of packaging. Up to now, more than 10000 sets have been sold, and more than 1 million yuan of consumption assistance has been achieved. The brand effect continues to expand.
There is reason to believe that the "Jin Yuanbao" Pu'er tea series products bearing the original intention, protection and feelings will leave untold good memories to Zhenyuan, Jinshan District and Baowu Group as they go further and further.
(Editor in charge: Xu Qian, Zhu Hongxia)
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