The warm wind is warm by the Dianchi Lake. Kunming, Yunnan, is full of books. Unique book exhibition display, diversified reading experience, and display of new reading space... As a supporting activity of the Third National Reading Conference, the Ten Mile Booklike Corridor on Haigeng Dam attracts many readers and tourists.

On April 23, the 29th World Reading Day, the Third National Reading Conference was opened in Kunming. The results of the 21st National Reading Survey released at this National Reading Conference show that the comprehensive reading rate of our citizens has steadily increased year by year. The most important thing is that the fragrance of books can lead to the future, and the atmosphere of loving, reading good books and being good at reading is becoming increasingly strong.

The overall reading level of the nation has continued to improve, and the number of e-book readers has grown rapidly

The results of the 21st National Reading Survey released by the China Press and Publication Research Institute show that in 2023, the comprehensive reading rate of various media, including books, newspapers and digital publications, among adult Chinese will be 81.9%, up 0.1 percentage points from 81.8% in 2022.

With the extensive development of reading activities for all, reading is becoming the daily life style of more and more people. Compared with 2008, the comprehensive reading rate of China's adult citizens rose from 69.7% to 81.9%, an increase of 12.2 percentage points, and the number of readers increased significantly.

The national book reading has developed steadily. The data shows that in 2023, the book reading rate of China's adult citizens will reach 59.8%, up 10.5 percentage points from 49.3% in 2008. In 2023, the average number of paper books read by adult Chinese will be 4.75, 23.38 minutes per day, and 12.3% will read 10 or more paper books per year.

With the advent of the digital era, digital reading has become a new way of reading. The contact rate of digital reading methods (online reading at computer end, mobile reading, e-reader reading, tablet reading, etc.) has become the main growth point. In 2023, the digital reading contact rate of China's adult citizens will be 80.3%, an increase of 0.2 percentage points from 80.1% in 2022.

E-book reading is growing rapidly. In 2023, the average number of e-books read by adult Chinese per capita will be 3.40, higher than 3.33 in 2022 and more than four times that of 0.73 in 2010. In 2023, 9.9% of people will read 10 or more e-books every year.

Analysis shows that new digital reading methods such as listening to books and video lectures are increasingly popular. In 2023, 36.3% of adult citizens will read by listening to books, and 4.4% will read by video lectures.

Reading activities are colorful, and science and technology enable reading methods

On April 22, Yunfei Road Campus of Zhushi School, Nanchang City, Jiangxi Province, a static exhibition of reading works in the "Shuxiang Fair" featured creative theme design of children's reading works, attracting all teachers and students to stop and watch. "Approaching Su Shi, we learned how a literary master faced setbacks, expressed his inner feelings with literature, and actively faced the story of life." Wan Xiaoyan, the school's teaching director, told the story of Su Shi before the students' works.

At Donghua Farmer's Market in Panlong District, Kunming, more than 40 books and cultural tourism life stalls were set up in the reading salon with the theme of "Good Fresh! Book and Vegetable Market", inviting authors and artists to share on site. In recent years, Kunming has carried out a series of popular reading activities with rich content, diverse forms, strong participation, wide coverage and great influence, and the spring city of Kunming is full of books.

At the "Reading and Media" forum of the Third National Reading Conference, more than 100 guests, including representatives of the newspaper media, well-known scholars, teachers and students, gathered together to focus on the theme of "reading newspapers, learning and embracing the future", focus on demonstrating that the newspaper industry actively provides high-quality content supply in the form of all media while building new mainstream media, and cultivates public reading fashion It has played an active role in building social and cultural consensus.

The holding of the National Reading Conference has integrated the advantageous resources of all walks of life, gathered the strength of relevant management departments, people's organizations and industry associations, publishing and distribution units, public welfare people and other forces, and has become an important activity to expand the influence of national reading activities, improve people's reading interests, and lead the social reading trend.

Taking the holding of the National Reading Conference as an opportunity, all parts of the country actively seek and actively close to the interests and concerns of the majority of readers, innovate reading promotion methods, carry out in-depth reading activities, and a large number of grounded, innovative and distinctive reading activities continue to be held.

With the help of modern information technology, new forms of reading promotion are emerging. On the interactive experience booth of China Mobile Migu at the 3rd National Reading Conference · Bookish China Exhibition, the exhibition areas such as the Metauniverse Study showed how to use "5G+technology" to enable national reading. "We adhere to the integrated development of culture and technology, create a digital reading cultural platform, support the transformation of reading from" one book in hand "to" one screen with ten thousand volumes ", and provide more diverse and convenient reading options," said He Biao, general manager of China Mobile.

New reading spaces continue to emerge, and public services for reading for the whole people are becoming increasingly perfect

In Yahuzhai Rural Bookstore, Zhuilijie Town, Wenshan City, Wenshan Zhuang and Miao Autonomous Prefecture, Yunnan Province, more than 2000 books of all kinds are neatly displayed. The QR code logo of the small program "Shuxiang Wenshan Digital Farmhouse Bookstore" is placed on the reading table. Villager Yang Youcai reads with interest with his mobile phone. Volunteers are busy guiding and helping other villagers to register their accounts. "Mobile phone reading has a wide range of books, which are updated quickly. It has not only the function of reading but also the function of listening to books," Yang Youcai said.

In 2022, Wenshan Prefecture will build the first digital rural bookstore in the province, extending the popularity of books to the grassroots. It will not only use online management to improve the circulation efficiency of offline books, but also give play to resource advantages to provide a large number of free and high-quality online books, audio and video services.

The infrastructure of reading for the whole people is increasing. With the strong promotion of various departments around the country, the scale and quantity of the public reading infrastructure, such as physical bookstores, public libraries, community bookstores, staff bookstores, township comprehensive cultural stations, newspaper reading columns, are constantly expanding, the content resources and equipment are constantly upgrading, and the reading public service network has begun to take shape. County level financial media center, new era civilization practice center, physical bookstores expand reading functions, urban book bars and other new reading spaces continue to emerge, and public cultural services continue to improve.

The public service of reading for all is improving day by day. At the Forum for the Protection of Reading Rights and Interests of the Third National Reading Conference, the China Copyright Association organized the People's Health Publishing House and other copyright units to launch the "Consortium for Accessible Reading Copyright Services for Visually Impaired Groups" to promote the establishment of long-term sustainable working mechanisms for copyright provision, content production, publishing services, etc. of accessible reading, It also released the Proposal of "Accessible Reading Copyright Service for Visually Impaired Groups", calling on more publishing institutions to contribute wisdom and strength to the accessibility of reading for visually impaired groups.

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