1、 Overview

In order to adapt to the trend of in-depth development of media integration and give full play to the leading role of 5G and other new round of information technology revolution achievements, on the eve of the National Two Sessions in 2020, Xinhua News Agency New Media Center launched the first 5G holographic interview in different places on the same screen, taking the lead in the industry in using 5G network transmission+holographic imaging technology, so that deputies and journalists from different places can "face to face" tell their performance stories across time and space, It pioneered remote on screen interviews in the 5G era, broke the barriers of epidemic with technology, expanded the innovative application of 5G technology in the media field, and provided an application model for the in-depth integration of media.

2、 Main practices

In the context of COVID-19 outbreak, face-to-face interview has become a difficult problem in news reports. The new media center of Xinhua News Agency innovated the form of reporting. On the eve of the National Two Sessions in 2020, it meticulously planned and organized the launch of 5G holographic remote same screen series interviews, invited deputies of the National People's Congress from the grass-roots level and the front line of the epidemic fighting, Cheng Ju, Luo Aiying, Cai Weiping, to focus on the rural revitalization, poverty alleviation, and the fight against the epidemic, and other content that the audience cared about, Tell their respective performance stories in the form of pictures, texts and videos.

The series reports set up studios in Wuhan, Kunming and Guangzhou respectively, and set up studios in the intelligent editorial department of Xinhua News Agency in Beijing to record 5G holographic interview series in different places and on the same screen. Before recording, the project team tested the presentation effect for many times to get through various technical fortresses, so that "representatives" with equal proportions of real people can be put into the Beijing studio in real time. The voice, expression and action of "representatives" can be presented in real time, and it is very natural to shake hands, talk and interact with reporters. 5G network transmission+holographic imaging technology "seamlessly connects" the Beijing studio with the studios in Wuhan, Guangzhou, and Kunming, allowing the NPC delegates thousands of miles away to communicate with reporters across time and space "face to face", integrating virtual and reality, greatly improving the authenticity and convenience of remote news interviews, reducing the cost of interviews, and shortening the production cycle of interviews, The gigabit bandwidth capability of the 5G network guarantees the "instant access" of remote audio and video. The series of interviews are full of content, with high-definition images, smooth dialogue and natural interaction. While bringing visual enjoyment and fresh experience to the audience, it vividly shows the distinctive image of NPC deputies who shoulder the mission, bear in mind the great trust and fulfill their duties, fully reflects the institutional advantages of socialist democracy with Chinese characteristics, and tells a good story of China in the process of integrity and innovation.

3、 Main achievements

5G transmission has the characteristics of ultra-high bandwidth and millisecond level low delay. Holographic imaging technology uses the principles of interference and diffraction to record and reproduce the real image of the object. The two technologies are organically combined to break the distance limit and achieve the effect of reporting from different places on the same screen. The New Media Center of Xinhua News Agency has built a 5G holographic interview scene in different places and on the same screen, and applied 5G network transmission+holographic imaging technology in the field of news. This is just an important practice and innovation of the concept of "four all media", which has broken through the space-time limitations, physical limitations and media limitations of information dissemination, and has become a useful exploration practice of full process media, holographic media, all member media, and full effect media, Let the news move from "knowable" to "sensible". This is also the latest attempt to apply 5G technology to news reporting and promote the in-depth development of the intelligent editorial department, opening up new ideas and setting a new benchmark for news communication and reporting.

4、 Social evaluation

The 5G holographic interview series articles in different places and on the same screen have seen more than 8 million views on Xinhua News Agency clients, more than 1300 websites and news clients across the network reprinted, and the total number of views has exceeded 120 million. In the second "ministerial channel" interview at the Third Session of the 13th National People's Congress, Miao Wei, Minister of Industry and Information Technology, mentioned three current application scenarios of 5G, one of which was the 5G holographic interview series launched by Xinhua News Agency during the two sessions. He said: "Although the reporter is about 1000 kilometers away from the representative, it seems that they are communicating face to face." Taiwan's United News Network reported that the agenda and press conferences of the two sessions of the NPC and CPPCC this year (2020) were significantly reduced, and members and representatives were not interviewed. In order to adapt to this change, the media (Xinhua News Agency) used 5G technology to make online interviews in the "cloud interview" mode for the first time, so that the audience can experience the new experience of on-site interaction. Netizens commented that "the scenes in American science fiction movies have become a reality in China", "innovative applications in the 5G era make holographic technology unique".

5、 Conclusion

The success of the application and innovation of series of news such as the 5G holographic interview in different places and on the same screen shows that Xinhua News Agency has taken the lead in the world in the integration of 5G technology, information industry and cultural industry, and has demonstrated China's technological and cultural strength to the world. This shows that the new generation of information technology, especially 5G technology, has a new application scenario in the field of news reporting and has broad development prospects. These application innovations have strong operability, reproducibility and extensibility, which will provide useful reference for other media and lead the innovative development of the media industry.

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