1、 Overview

In order to closely follow the national big data strategy and actively respond to the content technology layout plan of People's Daily Online, People's Online has created a one-stop copyright protection management platform - people's copyright by using cutting-edge technologies such as blockchain, artificial intelligence and big data（ https://peoplec.cn/ ）。 The platform covers the full process content protection management of AI automatic right confirmation, whole network infringement monitoring, judicial gradient rights protection and online copyright transaction.

In 2020, People's Copyright will launch AI intelligent rights confirmation, copyright search and other forward-looking functions in the industry. We have improved the business closed loop for image and video business, and created three core functional areas: video registration, original comparison and content review. Establish a copyright revenue sharing mechanism for all network users. Strengthen media influence with copyright influence, help media differentiate positioning, and enable collaborative development of media.

2、 Main practices

The people's copyright platform uses cutting-edge technologies such as blockchain, big data mining, model algorithms, artificial intelligence and so on to provide a series of full link copyright services, including text, pictures, videos and other full content registration, infringement monitoring, originality comparison and so on.

Architecture design of people's copyright platform

The people's copyright platform uses fingerprint gene extraction technology to extract unique DNA from original content, and store hash (HASH) on the chain, so as to make data available and invisible, achieve user privacy protection, complete copyright registration on the chain, and establish an independent original content DNA database.

Based on the information comparison and monitoring of the whole network, the related services of two weight confirmation links are automatically generated. On the one hand, through the NLP technology, we can monitor and disseminate the real-time data of the whole network for the articles that have been confirmed, trace the trusted original information, and find the changes of the content; On the other hand, by using the traceability of digital DNA and the reprint citation relationship on the chain, search on the designated site with keywords and knowledge maps, extract the fingerprint DNA with unique characteristics of the suspected reprint, and find the infringement reprint path and the reprint subject through full comparison with the self owned copyright certificate gene library.

3、 Main achievements

（1） AI power confirmation exceeded 5 million

At present, the people's copyright platform has broken through the dilemma of traditional manual copyright verification through AI copyright recognition algorithm, and supports automatic copyright verification in the form of text, pictures, videos and other media. It has protected the copyright of more than 5 million original news reports; The number of news that the platform can automatically identify exceeds 100 million, equivalent to the total number of news in three years.

Media units can automatically capture all original manuscripts and store copyright certificates by binding their own media matrix. For the media unit itself, the omission or repeated authentication caused by manual submission is eliminated. The platform has been officially connected to the "Balance Chain" electronic evidence platform of Beijing Internet Court, realizing the cross chain storage of copyright registration, and meeting the just need of real-time confirmation of rights in the Internet era.

（2） Covering more than 10 million sites, meeting the whole network monitoring needs of text, pictures and videos

At present, the total number of identification and collection media sites of the platform is up to 12 million, covering almost all electronic newspapers, online media, mainstream clients, WeChat, Toutiao, Baijia, etc. The average daily monitoring amount of the People's Copyright Platform is 150 million yuan, and the total annual monitoring amount is about 54.7 billion yuan.

（3） Online image and video copyright protection business

We have improved the business closed loop for image and video business, and created three core functional areas: video registration, original comparison and content review. Realize image feature gene extraction and copyright database matching, and real-time uplink storage. Using blockchain, video gene extraction and AI image recognition technology, video watermark addition and reading technology, build a video feature DNA fingerprint system, and provide a series of full link video copyright services such as video registration and uplink, video monitoring, and video comparison.

（4） Create industry benchmark: 5 awards and 2 qualifications

As the only media copyright service platform registered through the blockchain information service of the Cyberspace Office in China, the People's Copyright Platform was selected as an excellent case of electronic data storage of blockchain technology by the Ministry of Industry and Information Technology (2020), and won the China Industrial Blockchain Innovation Award in 2020. It further summarized the experience of blockchain application, established the industry benchmark of media+technology, and formed a demonstration and driving role.

In 2020, it was approved the value-added telecommunications business license (EDI qualification), which laid the foundation for copyright trading, made its debut in the 2020 China (Nanjing) Culture and Technology Integration Achievements Exhibition and Trade Fair, and was selected as a typical application textbook in the Central Party School.

4、 Social evaluation

It further helps traditional publishing to realize value management on the knowledge content transmission chain in the process of integrated publishing transformation, ensures the comprehensive utilization of digital copyright, promotes the benign development of copyright ecology, and fully reflects the value of the dual chain integration of publishing industry chain and technology innovation chain.

——Shandong Digital Publishing Media Co., Ltd

In recent years, people's copyright has actively built a platform for communication among rights holders, media, technology and other aspects, and carried out pilot research on infringement warning, copyright protection, media technology application and other aspects at the same time. It has achieved remarkable results in improving the level of copyright management, serving national strategies and strengthening technological innovation, and has provided quality services for the entire industry with its profound influence and innovation. In particular, it has made landmark contributions to the technology empowerment of financial media centers at all levels by using blockchain, artificial intelligence, big data and other emerging media technologies. The in-depth cooperation between Yanqing District, the venue of the 2022 Beijing Winter Olympics, and the people's copyright has set a benchmark for the data connection and copyright protection between the grassroots financial media center and the people's copyright platform, which has far-reaching political significance.

——Yanqing Rong Media Center

Innovation is the first element leading development, and copyright protection is to protect innovation. Copyright work "should be dredged rather than blocked". People's copyright creatively uses the characteristics of blockchain technology, which is difficult to tamper with and polycentric, to build a copyright application and value distribution network between different institutions, and uses smart contract technology to achieve self-help copyright transactions, thus building a multi copyright value distribution system with copyright applications as the main line, whose main functions cover copyright registration Authorization transaction, infringement monitoring and judicial services have opened up the whole chain of copyright creation, application, protection, management and service, and promoted the application of copyright while enhancing the system's protection capability.

——Fun Chain Technology

5、 Conclusion

In the future, people's copyright will further expand C-end users to achieve global development, constantly improve judicial value-added services, and achieve iterative upgrading of the platform. It will take content integration as a new driving force, connect with financial media acquisition, compilation and distribution business, and form a "1+1>2" aggregation effect with matrix services to meet the needs of local financial media centers for public opinion guidance and social governance to the greatest extent.

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