1、 Overview

The Internet era is a technology driven era, and mainstream media must also take the train of technological innovation. In order to better apply new technologies to news content production, People's Daily has developed an AI tool for news production and distribution - "creative brain" to help mainstream value dissemination with technology. On December 24, 2020, at the 2020 Smart Media Summit Forum, the People's Daily Smart Media Research Institute released the blockbuster smart product "creative brain". The People's Daily "creative brain" is developed by the People's Daily Smart Media Research Institute, and Baidu provides technical support. It aims to use AI and other technologies to provide universal creative tools for media organizations and content creators, improve the efficiency of content production and distribution, and empower content creation.

2、 Functional Services

The "creative brain" of People's Daily has 18 key functions, including live broadcast intelligent strip splitting, online video quick editing, image intelligent processing, intelligent caption production, visual big data, real-time news monitoring, etc. It is a one-stop intelligent creative platform integrating light application platform, smart media cloud, knowledge community, and open ecology. Its full media content production tool covers all links and business scenarios such as full media planning, collection, editing, and communication effect analysis, which can greatly improve the production efficiency of news products. It can carry out multiple intelligent production, such as identification of key figures and statements in live video broadcast, customized monitoring and early warning of hot data throughout the network, and batch generation of visual big data reports. It can also comprehensively improve the level of collaborative office work relying on the smart cloud disk system, and effectively solve the "last mile" problem of the application of media intelligent technology.

（1） All media intelligent toolbox

The "creative brain" omnimedia intelligent toolbox provides a tool set to assist the core production process, such as image and text editing, video editing, and material production. Driven by AI algorithm, it is easier to create high-quality content. In addition to high-frequency tools, the tool type also solves the details in the long tail of production, and truly realizes full scene, refined, intelligent, and efficient production.

All media intelligent toolbox of "creative brain"

（2） News big data

Create brain news big data collection website APP、 Media information sources such as WeChat, Weibo and Toutiao account support customized application scenarios; Users can receive real-time data push through big data tools, providing assistance for news planning, in-depth reporting and efficient production.

（3） Smart Media Cloud

Create a brain smart media cloud to collect massive image, text, audio and video resources and successful cases, and create a professional, safe and efficient smart media cloud. A large number of practical functions such as "file collaborative archiving", "batch sharing", "one click encryption sharing link", "file multidimensional AI analysis", "intelligent marking search", "stock material reuse" and "quick editing" are provided to facilitate the efficient production of video content.

（4） Light application operation system

The creative brain light application operation system provides strong support for online and offline media operation activities, including "linkage system", "voting system", "quick response system", "scoring system", "mobile phone interaction" and other forms, and also provides "on-site large screen interaction" and "data display" and other support for the exhibition and exhibition hall related activities.

（5） Audio and video processing

Create brain audio and video processing to build a strong audio and video processing capability from the bottom layer, to ensure the rapid processing of high-definition video materials of 4K and above, real-time video AI analysis, multi person operation live broadcast strip splitting, etc., with a variety of intelligent audio and video processing capabilities such as "video super division", "video dithering" and "subject tracking and clipping".

（6） Knowledge Community

Creative Brain has built an all media talent service community for exchange and learning of all media operation skills, experience acquisition and editing skills, classic case sharing, practical training courses, etc.

（7） Open ecology

Creative Brain adheres to the concept of all media technology co construction and sharing, gathers multiple media technology applications, and jointly promotes the prosperity and development of media technology ecology. Partners in the whole ecosystem include strategic partners, channel partners, technology partners and content partners.

3、 Solution

The creative brain offers four solutions.

（1） All Media Convergence Solution

The intelligent media acquisition and editing platform covers various application scenarios of "policy, acquisition, editing, and distribution", realizes the PaaS service platform of content production aggregation and distribution with the concept of "intelligence+big data+cloud service", and provides customized development of media products and general PaaS capability output. The core solution scenarios of the platform include command screen, mobile editing, media number, intelligent editing, intelligent media resources, intelligent audit, integrated release, etc., which is dedicated to promoting the deep integration of newspapers, radio and television, and provincial and municipal media.

（2） News big data solution

In the era of Internet information explosion, excessive news information makes it difficult for media workers to timely and effectively obtain valuable news clues and sort out the development context of popular events, resulting in the dilemma of low news production efficiency and insignificant improvement of communication effect. The news big data program helps journalists efficiently gather and sort out personalized news materials, assist "intelligent writing", and provide low-cost, short cycle solutions for each media to build a "content central kitchen" by integrating the whole network intelligent collection engine, natural language processing engine, and news big data platform.

（3） Smart Media Solutions

Integrating many advanced artificial intelligence technologies such as natural language processing, computer vision, audio semantic understanding, etc., and using multiple intelligent modules such as online quick editing, live editing, intelligent subtitles, intelligent writing, "video" of graphic and text content, intelligent production of pictures and videos, and intelligent cloud storage, we can achieve human-computer interaction and collaboration, and release the acquisition and editing staff from simple labor, Engage in more ideological and creative intellectual work, release media productivity to a greater extent, and intelligently upgrade the existing financial media center in a modular manner.

（4） Media matrix number solution

Based on the technical capabilities, user base, brand influence, etc. of People's Daily's national mobile new media aggregation platform "People's Number", the "People's Number Plus" plan was launched to provide mainstream media, party and government agencies, public institutions, associations and other organizations with the establishment, operation, content security Comprehensive financial media solutions for services such as content distribution enable the integrated development of provincial media.

4、 Social evaluation

People's Daily is an important partner of Baidu. Together, we have done a lot of exploration and application practice in the integrated development of AI and media. We have jointly developed the "creative brain", a new one-stop intelligent creation platform for media, which meets the actual needs of journalists, empowers media production with technology, and injects new momentum into the integrated development of media.

——Wang Haifeng, Chief Technology Officer of Baidu

5、 Conclusion

The creative brain of People's Daily has applied AI to various scenes of media business "policy, acquisition, editing, publishing and evaluation", creating a one-stop integrated experience that is quantifiable, intelligent and automated in the whole process, making the complicated and tedious news process simple. While enlarging the efficiency of the whole news production line, it also enlarges the value radius of AI in the media industry. The future creative brain will be committed to accelerating the intelligent transformation of the media industry and opening a new era of intelligent media.

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