Brand Profile

Group Profile

CONCEPT

Since its establishment in 1992, Vantage Co., Ltd. has focused on the field of kitchen appliances, always taking product innovation as its strategic focus, and has grown steadily from a well-known listed enterprise in China to a global brand with international influence. With high-quality global supply chain, professional R&D team and intelligent and practical products, Vantage provides consumers in many countries and regions around the world with high-quality services.

In order to fully serve the kitchen, bathroom and home customization needs of more families, Vantage has realized the operation of three major brands: Vantage, Baide and Vantage Home. The products cover integrated cooking centers, range hoods, gas stoves, gas water heaters, electric water heaters, wall hung stoves, dishwashers, all-in-one steaming and baking machines, disinfection cabinets, water purifiers, integrated stoves, integrated dishwashers, and customized whole house products.

In terms of product technology innovation, Vantage has been granted 4124 valid patents (as of December 31, 2022, excluding branches and subsidiaries), ranking first in the industry. Among them, the core technologies applied to the products include: voice control of flue gas turbine (utility model patent: ZL201520355668.8), steaming and washing (invention patent: ZL201510214644.5), flying saucer type overturning stove head of stove (utility model patent: ZL201520969796.1), Juyan burner (practical new patent: ZL201720630409.0), Zero cold water heater (utility model patent: ZL201721072412.1), etc. Among them, the magic dish stove with flying saucer type overturning furnace head won the IDEA Award, the Red Dot Award and the IF Award, the world's three major design awards.

With the improvement of enterprise strength, Vantage has won two honors, namely, the national industrial design center and the national recognized enterprise technology center. At the same time, Vantage has served as the lead writer of two national standards for range hoods and household gas stoves. In 2015, Vantage won the Laboratory Accreditation Service (CNAS) of China National Accreditation Service for Conformity Assessment (CNAS) and the Guangdong Provincial Government Quality Award.

As one of the first batch of 29 national consumer product standardization pilot projects issued by the National Standardization Administration Committee, Vantage has been committed to the preparation of international, national, industrial, local and group standards. Since its establishment, it has participated in the formulation of international standards for cooking appliances, and has spoken for China's gas appliance industry and industry on behalf of China. At the same time, Vantage has led the preparation and revision of 4 national standards, 2 industry standards, 17 group and alliance standards, and participated in 24 national standards, 13 industry standards, and 64 local and group standards. Vantage has always made its own contribution to the development of the industry.

At the same time, Vantage actively responded to the policies on energy conservation and emission reduction, passed the certification of ISO14001:2015 Environmental Management System, built an environment-friendly enterprise, continued to vigorously research and develop stove energy gathering energy-saving and environment-friendly combustion technology in products, improved the relevant requirements of products, and consolidated the research results in the standards.

Looking at the development context of the domestic kitchen appliance industry over the past 40 years and the in-depth understanding of the new generation of consumers, Vantage believes that the kitchen appliance industry has entered the era of scientific brand development of "from simplicity to refinement". The iron triangle, the core demand of the younger generation of consumers for "easy-to-use, good-looking, and clean" kitchen appliances, has been established. In the future, the kitchen appliance industry will focus on high-end, intelligent, integrated Scenarios compete.

As one of the leading brands in the industry, Vantage has laid out in advance, positioned itself as "fashion and scientific kitchen appliances", and advocated "serious life". On the basis of respect and insight into the real needs of consumers, Vantage has created truly worry free, durable and practical products; Follow the design idea of functional aesthetics, pursue the perfect harmony between practicality and beauty, provide timeless product appearance design, and support consumers to create a better life in the kitchen.

At the hardware level, Vantage has put forward two important milestone plans: [home integration, bath customization], to meet consumers' increasingly high requirements for products, not only to make breakthroughs in functions, but also to start from the overall kitchen experience, to achieve a kitchen appliance product that is beautiful, unified and practical.

At the software level, Vantage launched the VCOO Vantage Smart Home intelligent management system with AIOT as the goal. The system not only includes the traditional cooking links, but also includes a full set of life scenes such as meal preparation, cleaning and health. Like the brain, it always thinks, learns and remembers the user's living habits and physical needs, and actively calls various intelligent kitchen products and even the entire kitchen as required to give the best solution. Vantage's future goal is to make the kitchen no longer just a "kitchen", but to break the physical attributes and divisions of the kitchen and achieve harmony between people and space.

Relying on the advantages of professional gas appliance research and development, Vantage has formed ties with major international sports events, and has undertaken the torch research and development and manufacturing tasks for 25 international and domestic large-scale sports games, including the Beijing Olympic Games, the Singapore Youth Olympic Games, the Pan American Games in Mexico, and the Wuhan Military Games, becoming a veritable "torch specialist".

During the Russian World Cup, Vantage became the official sponsor of the French national football team, and successfully planned the marketing campaign of "Vantage returned all the money when the French team won the championship", which greatly improved the brand awareness. Sports marketing has made Vantage a household name and made Vantage more aware of its responsibility as a national brand.

At the same time of developing enterprises, VATTI is more actively engaged in public welfare undertakings. From the establishment of the "1+2 Red Scarf Aid Project" to support nearly 3000 poor children, to the donation of 3 Hope Primary Schools, 1 Love Canteen, 1 Hope Hospital, 7 primary school libraries, to the donation of 150 poor Xinjiang college students, 13 Hope Kitchens, 5 child service stations, and the delivery of "warm packs" to 764 children in need, Participated in Xiaolan Charity 10000 People's Walk to donate Yuanlan Mountain Cultural Park, set up Vantage One Way Peer Public Welfare Scholarship to support Chinese youth football training, etc. Vantage made its own contribution to the society with its actions.

In the future, Vantage will always adhere to the core values of corporate culture of "customer first, forge ahead, share the benefits, efficient cooperation, and craftsmanship", constantly improve the layout of intelligent manufacturing industry, increase product technology research and development innovation and design innovation, strengthen the ability to create and define new categories of kitchen appliances And the ability to lead the trend and trend of kitchen electricity consumption, accelerate the transformation and upgrading to a scientific brand, and commit to becoming the leader of global high-end quality kitchen space.

(Note: The data in this article are obtained from Vantage's internal statistics.)