Growth&Marketing
Intelligent marketing cloud Super data management platform

As of March 2024

  1. thirty Billion
    Data think tank
  2. nine hundred +
    Customer group label
  3. five hundred +
    Characteristic index

They are all using

Smart Marketing Cloud provides you with multi-dimensional target customers

Lookalike build

Using the logic regression algorithm, based on the abstract interest characteristics of the seed population, predict the similar population according to the model, and finally obtain the similar customer group based on the 3 billion data think tank.

TalkingData tag think tank construction

A professional team of scientists, based on 250 million daily live data, has refined six categories and more than 800 labels; It also supports multi-level cross labeling to build target customer groups.

Position construction of longitude and latitude level

Build target customer groups by setting up electronic fences to support the construction of business district communities, hospitals, transportation hubs and other crowd gathering places.

One party ID upload construction

Support the crowd matching of 6 business IDs with different encryption methods, protect data privacy and quickly build a target customer group of one party.

360 ° customer group characteristics analysis

In addition to basic demography, terminal attributes, urban penetration and population migration,
It also provides consumption index, video index, online shopping index, game index, travel index, social index, information index, education index, health index, financial index and life index;
total eleven The quasi life index helps you to effectively analyze the characteristics of customer groups with big data.

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Surrounding marketing reach

Smart Marketing Cloud does not use the traditional single and non serial marketing services, but provides a surrounding marketing touch service; In business, besides the RTB level multimedia mobile advertising service, it also supports traditional SMS, email, message push and other marketing touch services. Surrounding marketing service not only improves the marketing experience, but also greatly improves the marketing effect.

Marketing effect evaluation

How to reasonably evaluate the marketing effect and analyze the behavior feedback of customers is of great value in marketing.
To this end, Smart Marketing Cloud provides the leading domestic marketing analysis service TalkingData Brand Growth; Carry out all-round analysis service for each marketing, and analyze the marketing effect of various marketing channels in real time; From customer group construction to accurate delivery to effect evaluation, build a real data closed-loop.

Cloud system data channel

In order to better provide more comprehensive data marketing services, Smart Marketing Cloud has built a dedicated cloud system data channel. You can freely and flexibly add marketing service modules in Smart Marketing Cloud according to your needs, truly integrate all data sources, make data no longer isolated, and provide powerful data support for data marketing!

In China, understand China better

TalkingData, as a leading independent data service provider in China, can not only provide excellent data services, but also better understand the pattern and direction of China's marketing market,

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Contact us to apply for demo and trial

  1. contact number

    400-870-1230

  2. Official QQ

    four billion eight million seven hundred and one thousand two hundred and thirty

  3. Official Email

    support@tendcloud.com

support@tendcloud.com
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