The effect achieved by the dubbing creativity of the promotional film of Boyang Home Textile
Author: This article was transferred from Internet time: April 13, 2016 Click: 179 times
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Boyang Home Textile Video dubbing The effect of creativity is sorted out by Shengguang Network. Xue Xiaofeng, former general manager, said: "There are countless journalists who interviewed me, but they still failed to express what I wanted to express in large articles.". However, the promotional film expressed my meaning incisively and vividly through a few minutes of copywriting.
If the promotional film of this promotion meeting makes the brand's expression soft landing, then the next image promotional film will make the brand show into a good situation.
Let the words drift away from the edge of the blade -- the image propaganda film of Boyangjiafang
In the process of creation, we often ask ourselves: What is copywriting?
The masters told us that copywriting is not creation, but discovery.
Therefore, how to find selling points has become the thinking of copywriters.
The selling point is like a grain of rice in the crack of the table, which needs you to dig carefully again.
2013 is the first year to vigorously promote the new image of Boyangjiafang after reshaping its brand image. Following the TV commercials, an image promotional film is also needed to fully display its core values.
On the way to the headquarters of the company, I have been thinking about: what different demands do we need for a traditional old brand that incarnates as a trendy brand? In such a bizarre and impetuous era, what needs to be preserved and inherited?
The car crossed a small bridge in a roundabout way and passed through an alley full of hawkers. It was not easy to bring the headquarters of Boyang Home Textile. According to the person in charge, the reason why the headquarters is in a corner is because of good geomancy. Here, Boyangjiafang has created many miracles, and the model of using grand headquarters to show strength is obviously not feasible. At that time, when communicating with the general manager, the topic was still relatively broad, all of which were familiar with the brand, and had not been in-depth. Later, after continuous collision and brainstorming, the other party gradually opened the conversation box and revealed a lot of dry goods. Starting from the inspiration design, we talked about the material, production process, dyeing process, e-commerce, and diversified brands. The highlights came out one by one, which made people get unexpected surprises.
But beyond the surprise, the problem also came out. Too many highlights mean no highlights, and the audience may not remember any of them. For example, the materials include cotton, silk, white goose down, etc., each of which cannot bear to throw away. How can we string each point together without becoming a daily account?
Like pearls. A single pearl does not have much value. It is only valuable to string pearls into a necklace through a line.
So, how to find this line and string many highlights in a short period of five or six minutes?
In the later thinking, I came up with a word: respect.
Respect is an attitude. An attitude of pursuing natural order is also the most unique and valuable attitude of human beings.
Only by this attitude can we discover and restore the beauty of the original world; Only with this attitude can we keep the body and spirit together in a short period of five or six minutes.
Then, let's take this attitude to the pen and cut the softest part of consumers' hearts. (Please watch the effect analysis of the next 13 years' promotional video dubbing creative copywriting of Boyang Home Textile.) This article is organized and provided by the promotional video dubbing network: http://www.sgpeiyin.com/xuanchuanpianpeiyin/65.html
