What should be paid attention to when shooting the promotional film? Dubbing of the promotional film
Author: This article was transferred from Internet time: 2016-06-12 Click: 103 times
There are many manifestations of the promotional film, the so-called "water and moon", but for the brand, there is only one real moon, which is your core value. Only core values are true. If the core value is "1", then any form of expression is the latter "0". "0" can have many, but without "1", everything becomes an illusion. What should be paid attention to when shooting the promotional film? Dubbing the promotional film.
Deliberately pursuing formal creativity is a disaster. It's like a group of blue clothes with phoenix crowns and ancient hair, but they are wearing bikinis on the stage. Although they have earned enough attention, they are divorced from the core value of Beijing Opera. The idea of dominating the competition is to show for the sake of performance, which actually violates the professionalism, resulting in the failure of brand promotion. What should be paid attention to when shooting the promotional film? Dubbing the promotional film.
According to the Film Art Dictionary, film and television advertising must follow two principles: make the audience resonate; Effectively associated with advertising strategies. If the propaganda theme and core values are clearly defined, no matter how many forms and series there are, from concept to behavior to vision, they should run through such a thread, that is, the so-called "form does not disperse, spirit does not disperse". For example, the highly acclaimed "Popular Bank" series of short play promos, although in the form of mother, dream knight, band, etc., are closely around the core value of the brand, that is, extraordinary ordinary people, thus achieving the same line.
On the premise that form serves content, the picture performance should be as informal as possible. However, given the constraints of various systems and frameworks, as well as the limitations of being only positive, promotional films will not be as exaggerated as advertisements, nor as tortuous and changeable as micro films. They are usually well regulated and have no surprises. The so-called "war is changeable, water is changeable" is just a little interlude under the existing theme. What should we pay attention to when shooting the promotional video? This article is written by Shengguang Promotional dubbing Provide you with: http://www.sgpeiyin.com
