The preferred platform for online transformation of small and medium-sized enterprises
Why "Alibaba" is a platform to help SMEs achieve online sales transformation ：
first From the perspective of buyer groups, Alibaba's crowd tags are more concrete than those on the official website of enterprises built on search engines. Their search behavior is based on the needs of their own enterprises or personal development.
secondly Domestic buyers have already had the habit of online shopping, and in the public perception, customized production, enterprise factories, and origin of goods are the public's common sense understanding of 1688, so people with such demand tags will naturally flock to 1688 platform to search and purchase, which is not the ability of other sales platforms.
From the perspective of product and public perception, 1688 is a product with manufacturer attribute on the platform with "factory" attribute tag. Even small batch purchase will give priority to 1688.
For example, if he wants to buy a tractor, he must want to buy it on the 1688 instead of the retail platform.
For example, if our factory wants to produce tea and wants to buy a machine to produce tea, we will want to buy it on 1688. For example, if our company wants to develop a product, we need to buy motors or electronic components. Naturally, we will consider 1688, not the retail platform.
In the past two years, the upsurge of small trade and live broadcast with goods has sprung up, and a large number of individual businesses have begun to look for suitable suppliers on the supply platform, and their size can not be underestimated.
Most enterprise websites do not allow buyers to consume online. Many enterprises that do standard products and have wholesale properties will return to the store to place orders after the transformation of the website. This kind of situation is very common.
Therefore, if an enterprise wants to quickly expand its market customers, it must first promote in the market with a large number of customers, and 1688 is very consistent with this. Traditional enterprises want to transform e-commerce, and it is recommended to start with 1688 as a starting point to open the e-commerce road.
Discussion on the thinking of this course research and development ：
What is positioning ？
Since many enterprises first contacted C-end stores, their daily consumption habits led many enterprises to take the wrong first step in developing B-end stores.
1688 customers have different requirements attributes from the C end.
For example, people who want to customize their products will give priority to the enterprise strength, cooperation process and service content after confirming that the products are their needs, rather than focusing too much on the products themselves, because the transaction of such customers basically needs the communication between the buyer and the seller, and there is no need to place orders silently;
For another example, foreign trade customers and domestic sales customers are both consignment products and small batch purchases. Customers with different identity attributes have different needs. Foreign trade customers pay more attention to product attribute standards, versions and patents, while domestic sales may pay more attention to the source, price, and consignment process;
So the first outline of this course gives a detailed description of enterprise positioning/customer positioning/product positioning.
How to use positioning ？
We have mentioned several positioning before, and we understand that enterprises circle customer groups according to their own conditions. After understanding customer needs, they need to present customer concerns to customers;
So we have the vision of "how to build a marketing store" in the second chapter.
1688 How to get traffic ？
Having laid a good foundation, the store needs traffic injection if it wants to close a deal. Chapter III "Creating blockbusters and interpreting search rules" and Chapter IV "Paid Marketing" describe the methods of obtaining free traffic and paid traffic respectively.
How to carry out the work
With the foundation and traffic, different stores in the same industry will have different results from different operations. The method of consideration is to look at the version with data as the core;
So we have arranged the content of Chapter 5. As for the content of "Data Analysis Management" and the content of Chapter 6, "Operation Work Schedule", the teacher has done 1688 for seven years, specifically arranging the promotion method of the category to the daily work content;
At the same time, there will be some useful tools on the platform, which are suitable for drawing at the initial stage, writing titles and some practical software for store management. We have also planned the functions in Chapter 7, which will be based on the students' questions from time to time.
1688 Alibaba Chengxintong Operation. From Beginner to Proficient
Who is suitable for learning this lesson ？
1688 merchants, promotion and operation assistants, offline salesmen, bosses who are not satisfied with the marketing of stores and who are experiencing bottlenecks in the promotion of 1688 at this stage, and friends who want to engage in the operation of 1688 stores.
What can you learn from this course ？
Understand the significance of 1688 store positioning: one step ahead of the basic starting line
Marketization to create store vision: analyze customer groups and expand the market with clear thoughts
Speaking with data: through data management stores, no better words can compete with the presentation of data
Process oriented work: establish a work flow table and systematically arrange the beginning and end of each work.
Course address ： https://ke.seowhy.com/course/251
