Subdivision fields of industrial planning
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Mobile Internet Industry Planning |
Mobile Internet is the combination of mobile communication and Internet. In recent years, mobile communication and the Internet have become the two fastest growing businesses in the world with the largest market potential and the most attractive prospects. Their growth rate is unexpected by any forecaster. Therefore, what kind of economic myth will mobile Internet create.
Mobile Internet is a nationwide, broadband IP based, new generation open telecommunications infrastructure that can simultaneously provide voice, fax, data, image, multimedia and other high-quality telecommunications services. It is an important part of national informatization construction. As mobile Internet is an emerging industry, many stakeholders are constantly participating in or withdrawing from the market, coupled with the continuous competition and cooperation of stakeholders, so a relatively stable and clear industrial chain has not been formed. However, from the perspective of the industrial chain system, the entire industry is still in a dynamic balance process.
In 2011, China's mobile Internet market reached 39.31 billion yuan, up 97.5% year on year. Among them, mobile e-commerce has exploded, accounting for 30.5% of the overall mobile Internet market, becoming the second largest industry segment; Mobile marketing has developed well. The further recognition of advertisers and the rapid popularization of intelligent terminals have promoted the rapid development of the industry; The vast majority of mobile Internet models are still in the stage of cultivating user habits, and the profit model is still in the process of exploration.
By the first half of 2012, the number of mobile Internet users in China had reached 388 million, and the proportion of Internet users accessing the Internet by mobile phones had risen to 72.2% from 69.3% in the previous year. In the second quarter, the market size of mobile Internet access services reached 12.65 billion yuan, up 108.9% year on year and 18.6% month on month.
In terms of the development of mobile Internet, there are at least three major challenges. First, the accumulation of core technologies is not enough. Second, the understanding of industry development trends is not enough. Third, the monopoly of giants affects industry innovation.
In the face of challenges, the industry is still full of confidence. Lv Wu, vice minister of Huawei's wireless marketing department in China, provided a set of statistical data: by the end of April 2013, the number of mobile phone users in China had exceeded 1.1 billion, twice the number of mobile Internet users& ldquo; That is to say, even if we exclude some users who do not have the ability and conditions to access the Internet, there are still hundreds of millions of user market size to be developed& rdquo;
With the rapid popularization of 3G in recent years, China's mobile Internet industry is gradually ushering in explosive growth. China has also become the world's largest mobile Internet user market. With the development of wireless communication technology and the increase of smart terminal users (especially smart phone users), China's mobile Internet will become a gold mine, which will provide more opportunities and challenges for participants in the entire industry chain.
The Chinese Academy of Mechanical Engineering has focused on the research of major industries for more than 10 years, has a certain scientific method to understand and grasp the market of the mobile Internet industry, collects, collates and analyzes the market information of the mobile Internet industry in the survey activities, grasps the rules and trends of the development and change of the mobile Internet industry market Local governments and investors provide reliable data and information for market forecasting and decision-making in the mobile Internet industry, so as to help them establish correct development strategic plans. |
Investment attraction planning and operation of mobile Internet industry
The purpose of the mobile Internet industry investment attraction planning is to introduce high-end product production technology, expand the technology chain, create a leading industry, realize the suture fault of the industry, fill the gap, adjust the structure, and form a complete industry chain, so as to enhance the comprehensive competitiveness and ensure the effective way of sustainable and rapid economic development.
When planning the industry and the park, the Chinese Academy of Mechanical Engineering focuses on investment attraction: based on the reasonable positioning of the development orientation of the mobile Internet industry, relying mainly on the comparative advantages of the development of the mobile Internet industry, relying on the local comparative advantages and reasonable industrial positioning, focusing on the main products of the industry and its upstream and downstream products, introducing high-end product production technology, and extending the technology chain, Build leading industries, introduce end product manufacturing enterprises, form complete industrial chain merchants, form industrial clusters, further improve the competitiveness of investment attraction, and change "investment attraction" into "business selection".
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Note: The above is just a brief introduction to the business. If you want to have a deeper understanding, you can consult our experts Or call the mobile Internet industry planning expert hotline: 400-666-8495 (Experts one-on-one explain in detail and provide details of the mobile Internet industry planning cases done by our hospital for your reference!) |
Mobile Internet industry planning cases |
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Why choose us?
Data available: CAAC originated from information monitoring and has 13 kinds of authoritative industrial and economic databases
Our hospital has 13 kinds of authoritative industrial and economic databases. Every year, about 300 market response plans, decision-making internal references, industrial early warning and special research reports are provided to the government and enterprises.
Understand industry: with more than ten years of industry research experience, it is an information supplier for many top 500 enterprises.
Good planning: more than 500 classic cases of mobile Internet industry, and proposed a full chain service model for [6+1] regional economic development planning!
The [6+1] consulting mode is an integrated consulting service system formed by the organic integration of six contents of strategic consulting - industrial planning - spatial planning - investment promotion planning - project stability evaluation - project feasibility study. Policy consulting and overall planning run through.
Investment invitation: The big data of the industrial park has been established, And the ability of industry investment attraction, industry introduction and operation consultant is outstanding , close offline resources, a large number of site selection experience, and successful investment cases.
Focusing on practical results: with a solid backing of experts, the model of "CAAC+experts" ensures outstanding consulting effectiveness
CAAMS has accumulated more than 40 industries, with more than 300 well-known experts focusing on industrial economy, regional economy and technological economy. The mode of "Chinese Academy of Engineering+industrial experts+regional economic experts+ministerial experts" provides strong technical support for business such as enterprise strategy, regional strategy, industrial planning, spatial planning, project design, etc.
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Mobile Internet industry planning business cooperation process |
Preliminary telephone communication between both parties (free consultation: 400-666-8495)
Understand the basic situation of the project
Invited by Party A, go to the project site to investigate the basic situation before the start of the project and issue a preliminary work plan
Both parties determine the service price
Reach cooperation intention and sign cooperation agreement
project implementation (Field investigation, first draft writing, expert discussion, mid-term report, report modification, final draft report, project review and acceptance)
after service (Report training, industry introduction, project application, fund application, scientist introduction, project financing, investment promotion, etc.)
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