Overall conceptual planning and land acquisition scheme  The Chinese Academy of Mechanical Engineering is good at multi regulation integration, integrating strategic positioning, industrial planning, spatial planning, development strategy, input-output calculation, etc., and providing various overall conceptual plans, which can provide targeted plans for the land acquisition stage, as well as top-level design, overall development planning and implementation plans, overall optimization plans, etc. for the development stage, Including but not limited to: forward-looking and innovative ideas such as strategic positioning, theme concept, development direction, core ideas, industrial construction, functional positioning, spatial layout, business development, highlight creation, etc. of the project development site, providing overall guidance for detailed planning, architectural design, landscape design, etc. required for the next development of the project.
Why conceptual planning?
Are you worried about getting preferential land, striving for tax relief, looking for financing partners and investment promotion in the early stage? Then, you need to make a concept plan.
Conceptual planning is a kind of pre planned project development scheme with multiple purposes, which is mainly used for demonstration (external demonstration of project advantages) and guidance (internal guidance of project implementation) For example, when an enterprise talks with the government about conditions and land, the government needs to know whether the enterprise's project is a good project, and judge whether it is worth introducing as an investment attraction project; In addition, what kind of preferential conditions should be given if it is introduced ----At this time, if the enterprise can come up with a specific and persuasive plan, it will have more basis for negotiation in the process of negotiation with the government, making the advantages of the project more persuasive, so as to grasp a certain degree of negotiation initiative. In addition, if the enterprise has a very large or very thoughtful investment project, such as the development of tourist attractions, but the enterprise cannot raise investment funds alone, it needs to introduce external investors. At this time, the project sponsor also needs a particularly persuasive scheme. Of course, if the investment amount/scale is relatively small, it may be possible to convince investors with only a business plan. However, if the project is relatively large, the idea is relatively novel (such as plane layout, which must be shown with actual renderings to have visual impact), and the content is relatively complex (a business plan alone cannot convince investors of the actual operating ability of the project initiator), and other reasons; At this time, a concept plan (operational plan) that can be implemented can better explain/present the specific ideas, advantages and values of the project, and also prove the sincerity and strength of the project sponsor. As concept planning is the most advanced preparatory process, including project development direction, creativity, positioning, main content planning, etc., it determines the project development direction and success or failure. Generally, it is necessary to carry out preliminary conceptual planning for the following projects: Generally, projects with large scale, complex industry type or long implementation cycle (such as urban new area, new town, industrial park development, etc.) It is necessary to emphasize diversified and personalized projects (such as cultural and creative industrial parks, large-scale agricultural ecological sightseeing parks, large-scale logistics industrial parks and other industrial parks; most tourism development projects such as large-scale amusement parks or eco-tourism projects; some large-scale commercial real estate development projects such as central villa areas, large-scale commercial complexes, museums, etc.) Proposed development projects that need to be subject to investment attraction, projects with uncertain positioning or development variables, tourist destinations that need to be planned and revised, and other large projects (such as ports, urban parks, ecological protection areas, etc.)
What is the relationship between conceptual planning and general planning, control planning, revision planning?
Conceptual planning is a kind of planning type with both strategic and operational guidance at the meso level. It can study and demonstrate the overall development strategy in the planning area, and carry out a pioneering planning concept for the relevant planning levels, study problems selectively, solve problems pertinently, and provide basis and reference for enterprises to implement decisions. Conceptual planning can not replace the traditional overall planning and detailed planning, but by controlling the theoretical preparation and principles of project development and construction, it can serve as the precursor of overall planning and detailed planning, and provide guidance and reference for the implementation of later planning. Conceptual planning refers to a deliberative planning method in the early stage of project development. It is a forward-looking grasp and innovative idea of the theme concept, development direction, core ideas, key strategies, functional positioning, spatial layout, and future development of commercial formats of the project development site. Its content is mainly structural and overall outline planning, It can provide quantitative shape indicators and design ideas for the detailed construction planning and architectural design of the next development of the project. Compared with the overall planning and design, the conceptual planning emphasizes the simplification of the content, the prioritization, and the long-term and overall benefits.
 The urban master plan is referred to as the "master plan" for short, It refers to the overall planning and comprehensive deployment of the urban people's government according to the national economic and social development plan and the local natural environment, resource conditions, historical situation and current characteristics, in order to determine the size and development direction of the city, achieve the economic and social development goals of the city, and make rational use of urban land, Coordinate the comprehensive deployment and specific arrangement of urban spatial layout within a certain period of time. Urban master plan is the first stage of urban planning preparation, and also the basis for urban construction and management. Regulatory detailed planning is referred to as "regulatory planning" for short, Based on the overall urban planning or zoning planning, determine the control indicators of land use nature and use intensity, the control positions of roads and engineering pipelines, and the planning requirements of space environment control in the construction area. The detailed construction plan is referred to as "revision plan" for short, It is based on the overall urban planning, zoning planning or regulatory detailed planning, and formulated to guide the design and construction of various buildings and engineering facilities. It is a kind of detailed urban planning.
Content and structure of conceptual planning
Conceptual planning is less restricted by the subjective conditions (such as the standard principle, established policies, habitual awareness, etc.) and objective conditions (such as traffic conditions, financial conditions, technical conditions, time conditions, etc.) of the specific implementation of the planning, and it only includes the main structure and key planning contents applied by the planning, It is only required to grasp the creative planning of core projects as a whole, and the unification and integration process of the spatial layout and landscape environment of these projects. It is only a summary without details. In the preparation process, we should pay attention to the use of a large number of charts and some brief text instructions. The content of conceptual planning varies with different project categories. Generally speaking, it includes the following contents: basic analysis, development orientation, conceptual planning (including the design of space layout, plane layout, traffic analysis diagram, landscape effect diagram, etc.), investment calculation, product planning, marketing, customer source analysis, safeguard measures, etc., which are mostly presented in the form of slides.
Final presentation form of conceptual planning The final planning results of the conceptual planning of the Chinese Academy of Mechanical Engineering mainly include two parts 1. Planning text 2. Maps, including location analysis map, market analysis map, status analysis map, functional zoning map, project layout schematic diagram, symbolic landscape and style control schematic diagram, conceptual planning master plan, road traffic system planning map, land use planning map, key project schematic diagram, etc. |
