 Real estate planning can be divided into: real estate investment promotion planning, commercial real estate planning, industrial real estate planning, residential real estate planning, etc. From the content, it can be divided into: marketing promotion, public relations activity planning, sales planning, advertising planning, etc. The system is more complex. With the rapid development of the real estate industry, many new fields will emerge, which also need planning. Real estate planning includes project planning and marketing planning
Planning framework On the basis of thorough market research in the early stage and correct understanding of the project development direction, the project image, function combination, scale and grade, target customers, property value and other core contents are further demonstrated in detail, and the overall framework of commercial real estate positioning and planning project is built to provide the most feasible development scheme for the project. 1. Project Parcel Resolution On the basis of the research on the development trend of the project market, this part will start with the analysis of the project conditions, judge the suitable property form from the perspective of the plot, and study the nature of the surrounding environment of the project plot, and analyze its possible impact on the local plot. 2. Project location analysis It mainly analyzes the current situation and future development of the land around the project to understand the environment and influencing factors of the project development. 3. Project plot condition analysis The development conditions of the project plot are analyzed thoroughly to find out the factors affecting the development of the project. A、 SWOT analysis of the project (strengths, weaknesses, development opportunities, competitive threats): analyze the important and difficult points of the project development, and identify the strengths, weaknesses, development opportunities, competitive threats, etc. of the project itself. B、 Grasping the development direction of the project: on the basis of understanding the market environment, regional development and plot conditions, predict the development direction of the project and possible functional properties, and provide detailed market research directions. C、 Project development image positioning and concept positioning: determine the development image of the project, and provide direction for project positioning, planning and design. D、 Project function combination and business type matching positioning: mainly including the function determination of the main property types within the project, the positioning of the combination scheme, the functional layout and the correlation control between various functions. E、 Project development scale and grade positioning: determine the development scale and grade of the main property types of the project according to the development theme of the project and the market background environment of the project. F、 Target customer orientation of the project: mainly determine the customer class and consumer group of each functional property of the project, and provide the basis for the later development plan of the project. G、 Project value orientation (including financial analysis): determine the price level of each functional property of the project according to the project's own conditions, overall orientation, market supply and demand, existing property supply price level in the market, potential purchase level, future development trend of the project area and other factors. We are committed to:
• Tourism real estate planning• Real estate project operation management
• Real estate project marketing planning• Feasibility analysis of real estate project
• Real estate project market research• Commercial Street Planning
• Urban complex planning• Pension real estate planning
• Commercial real estate planning• Investment analysis and value evaluation of real estate projects |
