Preliminary determination of investment objectives of various industries
Information source: brochures, websites, investment fairs and seminars of various media.
Decision maker: consulting companies, consulates, commercial offices, chambers of commerce and other trade promotion institutions have settled in government institutions such as foreign trade economic commission and China Merchants Bureau.
Key influencing factors: basic information such as popularity of the park, geographical location, and professional degree of market promotion.

　　 Park inspection
Information source: introduction of the Investment Promotion Department of the Park, introduction of settled enterprises, investigation of intermediary agencies, and introduction of government agencies.
Decision makers: investment project team, representatives of all departments of the investor, investment consulting agencies, government agencies.
Key influencing factors: the overall environment of the park, infrastructure construction and supporting facilities construction, preferential policies and services of the park, professional ability of investment attraction personnel, and successful enterprises in the park.

　　 demonstration
Information source: analysis of intermediaries
Decision maker: investment project team, representatives of all departments of the investor, and intermediaries.
Key influencing factors: the comprehensive cost advantage that the park can provide for enterprises, pay attention to the existing upstream and downstream enterprises in the park, pay attention to various comprehensive costs, and select the best scheme.
　　
　　 Key points of investment decision-making
Strengthen popularity and image promotion: When customers understand the basic information of the park, they generally attach more importance to its popularity and image building. When promoting, the park should start from the immediate interests of customers, grasp the main investment risks that customers may encounter in their investment activities, propose the value content that the park can create for them and shape the image of the park.
Strengthen the effectiveness of publicity channels: evaluate the various channels and effectiveness of information received by senior executives of target industries and customers. For example, select the most effective carrier to achieve the best advertising effect, including road signs, TV ads, hotel business centers, business travel sites, etc.
Strengthen the contact with government agencies and intermediaries: When customers invest in site selection, they will have a specific understanding of the park. Various intermediaries such as consulting companies, chambers of commerce, consulates, etc. have played a considerable role in this. For the park, it is necessary to strengthen the contact with such intermediaries.
Strengthen customer relationship management: The park should widely collect customer information, strengthen communication with potential customers in various forms, leave customers a good impression of sincere investment, and strive for future investment opportunities. Key customers should be tracked in real time to manage the relationship with key customers.
Improve the professional quality of investment promotion personnel: from customers to the park to the final settlement, the park mainly provides relevant information through investment promotion personnel, coordinates relevant services and conducts negotiations. The professional quality and investment promotion skills of investment promotion personnel are the key factors for the success of investment promotion.
Improve the professional level of investment attraction in the park: learn about the domestic and international situation, development status, industry technology, general terms, main distribution and representative enterprises of key target industries, introduce and publicize the park to customers in a targeted way, and be able to design targeted investment guides from the perspective of enterprise operation, including fiscal and tax preferential policies, land prices, investment processes, etc.

　　 Develop general outline of marketing plan
Marketing strategy positioning
Research on target customers
Publicity strategy
Marketing means selection
Key target customer management
Regional brand positioning

The basic factors and characteristics of the park image design: shape the park image from the internal environment of the park; Making promotional materials for the park; Expand the popularity of the park through various channels.

　　 Investment promotion action
Establish a database of investment promotion projects
Conduct market, industry and target customer research and analysis
Design and implementation scheme of investment promotion
Maintenance and management of customer relationship