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 Park planning

Planning of modern logistics park

Logistics park planning refers to a comprehensive long-term development plan for the logistics park. It is the reflection, consideration and design of a complete set of future action plans for the future integrity, long-term and basic issues. Logistics park planning is different from national and regional logistics development planning, as well as industrial and real estate park planning. The planning of logistics parks is more focused on the scientific combination of land layout and functional layout within a larger geographical scope, more focused on the planning of the basic conditions for the construction and development of the parks, and more focused on the characteristics of the logistics industry and the coordination of the development of related industries.  
The elements of logistics park planning mainly include:
(1) The economic development and urban development background of the region (such as the current situation and development planning of regional economic development and urban development);  
(2) Development status of logistics industry in the region (such as resource distribution, logistics volume and its distribution, market demand, etc.);  
(3) Construction necessity and feasibility analysis;  
(4) Site selection demonstration;  
(5) Positioning analysis;  
(6) Functional design;  
(7) Layout planning;  
(8) Transportation planning;  
(9) Information system planning;  
(10) Support support system planning;  
(11) Construction and development implementation plan.  

   Logistics Park Planning Status  
According to the Special Investigation Report on China's Logistics Parks Since 2006, most of the logistics parks that have been built or are under construction lack a clear target orientation, and the planners of the parks mostly have unclear answers to similar questions such as who to serve, how to serve, market size, potential service objects, etc. Many logistics parks only put forward vague and non operational goals such as building a certain area with the largest area, the strongest radiation, and driving the new highest, resulting in great blindness. Wang Yaoqiu, director of the Logistics Research Institute of North Jiaotong University, said that many local governments now plan logistics parks as an important part of the development of cities into modern cities, but they have not studied the local economy, market and industrial layout in depth. Modern logistics is formed naturally after the market is highly developed and the industrial layout is adjusted and upgraded, but many places do not have this level of economic development. Therefore, although the government has enthusiasm for planning, no enterprises are willing to participate. Even if they are reluctantly pulled out, enterprises can only operate in debt and cannot carry out business. Wang Yiming, Deputy Director of the Comprehensive Transportation Research Institute of the National Development and Reform Commission, pointed out that there are many problems in the existing logistics development planning, which are mainly reflected in the lack of macro level planning, lack of comprehensiveness, unreasonable layout, etc. At present, the planning subject of the logistics park is limited at first, and the infrastructure planning is led by a department or industry, The logistics infrastructure is often featured with obvious industry and department colors, lacking consideration from the overall perspective of regional logistics facilities. Secondly, it lacks overall consideration.

   Planning type of logistics park
1. According to the content nature, there are comprehensive logistics park planning and professional logistics park planning.  
2. According to jurisdiction, there are national development logistics park planning, regional logistics park planning, and enterprise and public institution logistics park planning.  
3. According to time, there are long-term logistics park planning and short-term logistics park planning.
Functional orientation of logistics park planning
The modern logistics park has two major functions, namely, logistics organization and management function and economic development function relying on logistics services. As an urban logistics functional area, the logistics park includes logistics center, distribution center, transportation hub facilities, transportation organization and management center, logistics information center, and logistics infrastructure to meet the needs of urban logistics management and operation; As an economic functional area, its main role is to carry out enterprise production and business activities that meet the needs of urban residents' consumption, nearby production and regional production organizations. The internal functions of the logistics park can be summarized into eight aspects, namely, comprehensive function, intensive function, information transaction function, centralized warehousing function, distribution and processing function, multimodal transport function, auxiliary service function and parking lot function. Among them, the content of the comprehensive function is: it has the function of integrating various logistics modes and logistics forms, and can comprehensively handle the operation modes such as storage, packaging, loading and unloading, circulation processing, distribution, as well as the mutual conversion between different operation modes.  

   Planning ideas   
Logistics park planning should comprehensively consider several different aspects such as macro layout design, basic strategic positioning, organizational network structure and operation strategy design. In addition to the plane zoning and functional planning of the logistics center, the design should also be carried out from the following levels:
1. Operation level: such as integration and standardization of storage and transportation operations (pallet, container and container integration), distribution and transportation operations integration (vehicle integration), operation information input integration (bar coding), purchase operations and order information transfer (EDI, EOS), etc.     
2. Operation management level: such as planning management of inventory management, inventory management (MRP, ABC classification), marketing information feedback (POS) and analysis, shipment order scheduling, picking assignment and other operations.   
3. Decision support level: such as vehicle distribution system, distribution area planning, logistics cost analysis and billing pricing strategy.     
4. Management level: resource integration among strategic alliances, joint procurement, joint distribution and other operators. It can be carried out by industrial vertical integration, horizontal integration, or integration direction between different industries.  
   Methods and measures  
1. Research on Logistics Market and Competitive Strategy
(1) Analyze the general situation of China's logistics industry (policies, capital, operations, mergers and acquisitions).  
(2) Analyze the potential capacity of the planned logistics park in the local third-party logistics market, as well as the capacity and growth rate of each market segment.
(3) Analyze the operation network of the planned logistics park, the actual and potential logistics customer groups in the location and relevant regions
(4) Combined with the specific situation, analyze and determine the types of services and products provided by the planned logistics park within the effective logistics radius, as well as its development direction and potential.    
(5) Analyze and determine the customer capacity, operation cost and integration value of the planned logistics park for the enterprises
(6) Analyze and determine the possible future business objectives of the planned logistics park based on the advantages of the planned logistics park and the logistics market competition
(7) Assess the potential business risks of the planned logistics park: business risks, technical risks, financial risks and resource risks, and the corresponding countermeasures
2. Strategic analysis
(1) Analyze and evaluate the strategic and competitive strength (SWOT) after the completion of the planned logistics park project, namely: strengths, weaknesses, opportunities and threats
(2) Value contribution and operational capability
3. System design
(1) Transportation system planning
(2) Connection and cooperation of logistics system
(3) Integration of logistics function, business process and information system
(4) Cooperation and competition between enterprises and logistics centers
(5) Information system planning

 

 
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