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Chengdu Laoma Inherits Traditional Sichuan Hot Pot with Craftsmanship

Published on: April 13, 2021

Rongcheng Laoma started in 1986. It is a large-scale catering brand engaged in traditional Sichuan hot pot and innovative hot pot, and is affiliated to Chengdu Rongcheng Laoma Industrial Co., Ltd. There are more than 100 direct and franchise stores in Inner Mongolia, Gansu, Shaanxi, Xinjiang, Chengdu and other regions of China, as well as in South Korea, Japan, Australia and other countries.


Chengdu Laoma is headquartered in Chengdu, Sichuan Province. Its predecessor is the "Laoma Hot Pot" of Banbianqiao, Chengdu in 1986. After years of development, the brand has a complete management system, a strong technical research and development team, a modern logistics distribution base and a base for the production of raw materials (HACCP certification, sc certification and ISO9001 international quality system certification). At present, it has more than ten functional management organizations and subordinate units, including General Manager's Office, Human Resources Department, Operation Department, Finance Department, Design Department, Marketing Department, Public Relations Department, Corporate Planning Department, Construction Department, Business Hotel Management Department, Franchise Management Center, Hot Pot Technology Research and Development Center, Direct Marketing Center, Distribution Center, Food Factory, which can provide "one-stop" services for partners.


For more than 30 years, Chengdu Laoma has pioneered the world, created new heights bravely, adhered to honesty, trustworthiness and excellence, and has formed a strategic pattern with hotpot chain as the leader, food factory as the axis, string chain, Maocai chain, fashion hotpot chain, and business hotel as the flanks, extending vertically and combining horizontally, and coordinated development of diversified industries. The brand scale is growing continuously The development potential has been continuously strengthened, and good economic and social benefits have been achieved.


Rongcheng Laoma Hot Pot has won the first "Bashu Food Expo Gold Award", the first batch of "Sichuan Famous Hot Pot", "National Green Catering Enterprise", "China Famous Hot Pot", "Sichuan Hot Pot Culture Communication Merit Award" and other honors.


"Rongcheng Laoma" hotpot base is made of high-quality Pixian bean paste and 46 kinds of high-quality spices. It is hot but not dry, warm but not hot. After decades of improvement and improvement, it has formed a mixture of spicy, hot, fresh and fragrant, and all tastes are coordinated. The red soup is bright red in color, spicy and delicious in taste, with a long aftertaste, warm but not hot. It has the reputation of "Manjiang Red"; The white soup is white and moist, full of fragrance, has the reputation of "white lotus", and is favored by the majority of diners.


In June 1986, Rongcheng Laoma Hot Pot Store opened in Banbianqiao Street (near the back door of People's Park), Chengdu, with a business area of 600 square meters and more than 300 seats;


In June 1994, it formally applied to the State Trademark Administration to register the trademark of Rongcheng Laoma. In 1995, Rongcheng Laoma was officially established;


In July 1999, Rongcheng Laoma Hot Pot flavoring series was successfully developed and put into production;


In 2001, the brand introduced CI corporate identity system in an all-round way and officially accepted the joining of chain hotpot stores;


In March 2002, the ISO9002 international quality management system was fully introduced, and Rongcheng Laoma Industrial Co., Ltd. was established to operate catering, food retail, wholesale and many other industries;


In January 2006, Chengdu Xindu District Rongcheng Laoma Food Factory was established (now renamed Chengdu Xindu District Rongchu Food Factory);


In April 2007, Chengdu Rongcheng Laoma Catering Culture Co., Ltd. and Rongcheng Laoma Hotel Management Co., Ltd. were established;


At the beginning of 2015, Rongcheng Laoma established three independent brand companies: Chengdu Rongcheng Laoma Brand Management Co., Ltd., Chengdu Shuwei Tianjiao Brand Management Co., Ltd., and Chengdu Jinguan Flavor Brand Management Co., Ltd;


From 2001 to 2015, there were more than 100 hot pot franchises in Chengdu Laoma at home and abroad.


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