Brand advantages

Brand advantage

Rongcheng Laoma is one of the earliest famous hot pot brands in Bashu. "Rongcheng Laoma", with its original hot pot primer, has been constantly improving in its business, "creating the history of Sichuan hot pot and leading the trend of Sichuan hot pot". After winning the first "Bashu Food Expo Gold Award", it has successively won the first "Sichuan Famous Hot Pot", "the first Chinese Famous Hot Pot", "National Green Catering Enterprise", and "the sixth batch of representative intangible cultural heritage projects in Xindu District ”And so on.

Pot bottom advantages

Pot bottom advantage

Rongcheng Laoma Hot Pot Primer Making Technique originated in 1919. With its family secret recipe, unique stir frying technique and stewing process, through the inheritance and development of three generations of the family, it finally formed a unique hot pot primer frying technique, leading the trend of Sichuan hot pot primer and becoming famous at home and abroad. Rongcheng Laoma Hot Pot Primer is made by selecting raw materials, finishing and preliminary processing, frying ingredients, braising and fermentation, filling, cooling, packaging and other links. Its hot pot red soup is bright red, spicy and delicious, with a long aftertaste, warm but not hot, and is famous as "Manjiang Red"; The white soup is white and moist, full of fragrance, and has the reputation of "white lotus".

Food advantages

Dishes advantage

After more than 30 years of hot pot operation, Rongcheng Laoma has formed a complete set of unique dish processing technology and production process, attached importance to the development of green and healthy food, and has formed a series of special dishes represented by "Laoma Beef Slices", "Laoma Handmade Meatballs", and "Laoma Fresh and Crispy Tripe". The company has set up a technology research and development center to collect market information and constantly study new dishes and new dishes to provide follow-up guarantee for franchise stores.

Management advantages

Management advantage

Rongcheng Laoma was the first to introduce one of the modern enterprise management models, and has gradually improved in the course of more than 30 years of operation, forming a management model with its own characteristics, which runs through the franchise operation. In order to implement the above management ideas, the company has set up an ad hoc advisory group to tour and guide each franchise store and operation management. This advisory group is composed of dozens of senior managers and senior technicians, who provide solid assurance in management experience and technology. The company has set up a distribution center to purchase and distribute the hot pot ingredients, various condiments and raw materials of the franchise stores, so as to provide a solid material guarantee for the franchise stores.