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Franchise fee
The brand holder grants the intangible assets of the enterprise brand, such as intellectual property rights (including invention, patent, trademark copyright), organizational management assets, market assets and human assets, to the franchisee in the form of Taitong. The franchisee engages in business activities under the unified business model according to the provisions of Taitong, and pays certain fees to the brand holder.
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bond
Guarantee fund provided to the seller of technology brand according to relevant regulations. Note: The essential difference between the franchise fee and the security deposit is that all the certificates are agreed to be returned to the investor when they are due, but the franchise fee cannot be repaid. Once joining and paying the joining fee, the fee will no longer belong to the investor.
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Investment amount
Investment fund refers to all the funds needed for opening a store. Note: The difference between the investment amount and the franchise fee is that the investment amount includes the franchise fee, which is only a part of the total investment.
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Brand usage fee
Brand usage fee, also called trademark usage fee, refers to the licensing fee for intangible assets such as special trademarks, trade names, brands, etc. It may not necessarily be the commodities of franchisees or dealers, but it can be publicized by the brands of merchants.
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Franchise royalty
Franchise fees refer to the fees paid by franchise stores to use the trademark of the headquarters and enjoy the goodwill rank. This is a continuous charge. As long as franchise stores continue to use the trademark of the headquarters, they must pay regularly.
