Analysis on the Prospect of Men's Underwear Shop

As a close fitting object, underwear is one of the most important clothing accessories for both women and men. However, in the current underwear market, most franchisees pay too much attention to women's underwear, while ignoring the fact that men's underwear also has broad prospects. In our impression, the image of men is always sloppy, but we don't know that more and more men are living a delicate life. Now let's let Xiao Bian show you Analysis on the Prospect of Men's Underwear Shop Come on!

　 1、 Large market demand

With the change of the concept of mass consumption, people no longer pursue the appropriate appearance, and the comfort and health care of underwear are getting more and more attention. This can also be seen from the underwear brands constantly launched. But I don't know whether you have found the underwear stores on the street, Nine and a half of the ten are focused on women's underwear. When men want to buy underwear, either their families help them or they have to go to supermarkets, department stores and other places, because they can't find a shop specializing in men's underwear.

Maybe someone will say that men's underwear is not changed quickly and the price is not expensive. But the data tells us that, In 2016, the consumption expenditure of men's underwear exceeded 800, and the proportion reached 11.6%, which indicates that the market demand is gradually expanding. Therefore, the market space for men's underwear stores is very large.

　　 2、 Purchase frequency and requirements are growing

In the new era, men live as delicate as women. As far as I know, In 2017, the frequency of men buying underwear increased from once every two months to once every three weeks or even once a week, and most men pay more attention to style and comfort when choosing underwear.

Therefore, in recent years, the purchase rate of men's underwear monopoly has increased significantly, and the purchase rate of department stores is also rising steadily.

　 3、 The industry can be operated

We all know the cashier in the clothing industry. Otherwise, there would not be so many franchisees joining in every year without hesitation. The cash collection rate of underwear is actually higher than that of ordinary clothes, reaching 30% to 45%.

If you want to join in and open a men's underwear store, one way is to open your own store and buy some brands of underwear to hang on the store for sale. This can not only reduce the joining cost, but also give customers more choices.

Another is to join well-known brands. In fact, men pay more attention to brands than women. The effect of well-known brands is a way to attract customers, and it is easier for first-time franchisees to succeed.

about Analysis on the Prospect of Men's Underwear Shop That's all I've said. The men's underwear market is like a piece of white paper. Only those people can write on it. Instead of competing for crowded projects, it's better to write your own chapter in men's underwear!