High end catering transformation, there is still room for growth

2014-02-12 10:58:32 Source: 91 Franchise Network read: 685 times Friendly tip: Be cautious when joining in because of investment risks!

Riverside fishing fire

Brand name: Riverside Fishing Fire
Industry: Restaurant > roast fish
Number of stores: 200
Investment amount: 10000~50000 yuan

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Stop selling high-grade shark fin and bird's nest, launch low price dishes, sell subway meals and fast food. Under the trend of strict economy across the country, the high-end catering industry, which bears the brunt of the setback, has to put down its position and make a living through transformation

Yesterday, the Beijing Municipal Commission of Commerce announced at the high-end catering enterprises transformation and development exchange meeting that monitoring 15 catering enterprises mainly engaged in business meals found that from January to May this year, the turnover fell by 36.4% year on year. Affected by this, the city's catering goals fell by 5.6%, the lowest point in recent years

According to the relevant person in charge of the Municipal Commission of Commerce, the growth rate of Beijing's catering industry in achieving the goal has been higher than the growth rate of social retail sales over the years, but the goal of Beijing's catering industry has been reversed, and the goal of catering industry has declined for the first time. Business has declined. In order to avoid closing stores, Beijing's high-end catering industry has begun to seek transformation and upgrading, multi brand operation Multi industry consumption is the best choice for business catering at present

Although the catering industry has not yet reversed the declining trend of turnover, the person in charge said that from the current point of view, the transformation was successful, and the second quarter was slower than the first quarter. From the current situation, there is still much room for growth in the mass catering market this year

The Municipal Commission of Commerce said that the promotion activities such as the Beijing Food Festival and the Western Food Cultural Festival were held to stimulate the growth of catering consumption. Catering enterprises should also respond to the changes in the market situation, actively adjust the target customers, food structure and service mode, and carry out various forms of promotional activities in order to make a living and save themselves

The Municipal Commission of Commerce will also successively launch measures to promote consumption, including launching a three-month click consumption online shopping feast, introducing several shopping festivals for imported goods from Italy, the United Kingdom and other countries, so that citizens can buy favorite and preferential goods without exporting or clicking the mouse, thus boosting overall consumption in Beijing