How does the Nanjing 37 ° Love Women's Clothing Franchise Store achieve better business?

2018-03-02 17:35:10 Source: 91 Franchise Network read: 573 times Friendly tip: Be cautious when joining in because of investment risks!

Nowadays, many entrepreneurs want to engage in the women's clothing industry and open a brand women's clothing franchise store. However, it is a certain thing to open a women's clothing franchise store. Not everyone's store will succeed. So how can opening a women's clothing franchise store make the store business better and better?

37°love

Brand name: 37 ° love
Industry: Clothes & Accessories > Women's wear
Number of stores: 100
Investment amount: 100000~200000 yuan

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　　 The way to make the brand women's clothing franchise store do well: do better than the store next door

The shop business is a business of clustering. Consumers enter a specific business circle to buy goods they are satisfied with, which is mainly the result of comparison and selection. Keep in mind that consumers can only make direct commodity comparisons within a very limited range. Therefore, as long as it is slightly better than the store next door, it can significantly improve the business performance of the store.

Good and bad are the relative results after comparison. Some special stores, such as those in tourist resorts, are still crowded with customers and have a thriving business, even though the goods are ordinary, the service level is difficult to praise, and the price is still high. The fundamental reason is that consumers can only choose within a limited range, or even have no choice.

In fact, the same is true of the commercial street with many stores. Consumers only make consumption choices from limited information and their own direct view. The store competition is all business with limited competition, and the competition mainly comes from the "next door" store. The next door here refers to a limited area, usually within a walking distance of 500 meters.

According to this principle, if your shop is a little worse than the next one, even if it does well, it is also not good. It is impossible for your shop to prosper.

37 ° Love is a women's wear brand of Eaton Trading (Guangzhou) Co., Ltd., which was founded in 2005. After 13 years of establishment and development, 37 ° Love has become one of the influential brands in the women's wear industry. Women's wear, shoes and bags, jewelry one-stop fast fashion business, together with zara H&M and other popular brands were selected into Baidu Fast Fashion, and won honorary titles such as "brand", "top ten influential brands in women's wear industry", and "best-selling brand". 37 ° Love provides one-stop fashion enjoyment for modern urban women with fashionable styles and cost-effective products.

　 Women's clothing franchise brand 37 ° Love - the leading brand of fast fashion women's clothing

37 ° Love is the advocator and leader of the "minimalist fashion" in the fashion women's wear industry. It pursues elegance and simple matching with good tailoring, and pays attention to exquisite texture and simple curves. 37 ° Love's main categories include clothing - fashionable women's clothing, shoes, hats, bags, fashion accessories... All of them continue the fashionable personality revealed in the washing style, providing modern urban women with one-stop fashion enjoyment.

　 37 ° Love "trinity" full category one-stop cross-border business model

Since its establishment in 2005, 37 ° Love has always regarded the establishment as the source power of enterprise development. Combining the development trend of the world clothing industry, according to the current situation, it has created a business model integrating fashion ready to wear, shoes and bags, and accessories, which is unique in the domestic clothing industry.

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