Introduction to Michelin Chiga's franchised brands

Michelin Chijia is a global automotive after-sales service brand launched by Michelin Group in 2002. Since Michelin established a Michelin Chiga automobile service center in February 2003, Michelin Chiga automobile service network has developed rapidly. As of the end of February 2016, the number of Michelin Chiga stores has exceeded 1300, which are located in all provinces, major cities and municipalities directly under the Central Government.

At present, Michelin Chijia has become an influential automotive after-sales service brand and has been widely recognized by the market. The main service items of Michelin Chiga are tires, tire related, maintenance and quick repair, and car washing and beauty. Michelin Chiga has broken the car maintenance practice of "repairing the broken car", promoted the forward-looking maintenance concept, carried out in-depth vehicle inspection, timely maintenance reminders, and completed vehicle condition records to provide customers with proactive maintenance for their cars.

Michelin Chiga has carried out multi-level cooperation with Bosch, Total, Castrol, Shell, Trina Solar, Henkel, Tiptop, Teck, Basbat and other famous spare parts and equipment manufacturers. At the same time, it comprehensively manages the store operation, from process, source of goods to technician training, to provide customers with trustworthy products and services.

In order to promote/upgrade the national customers with a unified standardized service project, Michelin has strict and consistent regulations on the hardware environment of Michelin Chiga. Each technician in the store has received more than 100 hours of closed learning training to improve/enhance the service level. In addition, Michelin Chijia has a friendly and optimistic staff elite team, beautiful and comfortable indoor space in the store, and creates a completely transparent and clear feeling of service projects, making every stage a standard, and cherishing consumers and their beautiful cars.

Michelin Chiga is the leader of the tire industry all over the world. The maintenance and replacement of tyres and brake systems, as well as the replacement of automobile oil, are the key services of Michelin Chiga. In order to ensure that nationwide customers have uniform and standardized service projects, Michelin has strict and consistent regulations on the hardware environment of Michelin Chiga. Each technician in the store has received more than 100 hours of closed learning and training to ensure the service level. From entering the store to leaving, all the service specifications of customers are put into practice in every position, and Michelin Chijia Head Office clearly proposes the unified standards that can be followed for employees.

How about joining the Michelin Chiga store

Michelin Chiga has carried out multi-level cooperation with global spare parts and machine equipment manufacturers such as Total, Castrol, Shell, BOSCH, Tiptop, Basbat, Hera, Tec, Avandi, which shows strong applicability for Michelin Chiga to provide high-quality and considerate services. "Chi" means the carriage goes fast, and "Jia" means giving. Michelin Chijia, a well-known brand, introduced the perfect modern automobile maintenance methods into China, and adjusted the travel habits of Chinese car buyers in order to provide reliable guarantee for customers' driving. The Zhoudao system of system software also presents a new coordinate for the domestic automobile after-sales service manufacturing industry.

Advantages of joining Michelin Chiga

Create advantages

Michelin Chiga has rich and colorful work experience in guiding franchisees from zero development to rapid maintenance. To show the franchised stores the experience of on-site service, including site selection, market research, overall planning of business scope, store decoration design, decoration supervision, staff skills training, opening activity planning, commodity delivery, and the appointment of highly skilled and experienced assistant store managers and elite team of technicians for on-site service and operation, Michelin Chiga allows franchisees to copy more quickly.

Management method advantages

Michelin Chijia (China) Chain Franchise Head Office, relying on the management experience accumulated in the automotive service industry for many years and the management method of employment of high paid positions, has established a golden elite team, produced store management mobile phone software and accounting software for free, created a "Michelin Chijia" system for management, and copied it to the franchise stores reasonably, In turn, franchise stores can conduct more scientific research and efficient operation.

Learning and training advantages

Michelin Chijia's diversified learning and training include professional technical training, management knowledge training, marketing management training, etc. All are carried out by the case teaching method, which dissolves the complicated basic theories into the key points of beauty and skin care decoration design technology, commodity window display, shopping guide mode, consumer psychology, management and service. Franchise stores will also give away the Operation Guide, which is used to manage stores at ordinary times, free of charge, so as to learn and train the useful operation mode and make the franchisee become the god of operation in a short time.

Marketing and promotion advantages

Michelin Chiga has successful store operation experience and replicability, and employs technical professional marketing consulting organizations to develop a suitable management system for marketing promotion. Its media public relations program and advertising words program have been implemented nationwide. In the early stage of sales market launch, development and maturity, show the franchise stores specific guidance on market research, news media selection, local marketing strategy, promotion advertising plan, advertising words plan and specific guidance on implementation, as well as hundreds of media PR promotion soft articles and complete equipment promotion videos.

Advantages of freight logistics

Michelin Chijia relies on a strong logistics distribution system, and its e-commerce information management system has a high speed of freight logistics. It can immediately stock up goods, reduce the working capital problem of franchise stores due to inventory backlog, further improve the circulation rate of market sales land, and promote the initiative of customers to purchase. The head office will cooperate with each other in the marketing situation of the franchise stores and always consider the delivery requirements of the franchisees.

Opening advantages

"Michelin Chiga" only knew that the opening of the franchise store was half the success, and the opening that the head office would show for the franchise store was applicable. From the location of the store, the research on the consumption power of the sales market, to the specific guidance of interior decoration, opening marketing programs and other thoughtful applications.

Reward advantage

Michelin Chijia has formulated perfect current reward policies, such as franchise fee return, interior decoration return, year-end return, market sales return and other current policies, to give more concessions to franchisees.

Conditions for joining Michelin Chiga

1. Have a sense of responsibility and team execution, and have some team management experience

2. General partners with mutual operation and management concepts or people's organizations with independent subject qualification

3. Have a clear sense of self entrepreneurship

4. Honesty, friendliness, credibility and high credibility

5. The essence of cooperation spirit and certain market development ability

6. Strong team execution, able to implement the current marketing promotion policies, service specifications, and business management concepts of the company headquarters

7. Have certain operation ability and long-term vision, and recognize the "Michelin Chiga" commercial style

8. According to the different business scale of vehicles in the economic camp, a relatively total number of daily tasks of vehicle care are required every year

Michelin Chiga joining process

Application for cooperation: send a fax, the Internet or immediately communicate with the smart consultant by phone to communicate and exchange information, clarify the basic project cooperation, and book the quota of licensed dealers.

On the spot investigation: take your ID card and go to Mickey Lynch Canada Head Office to visit, investigate and negotiate on the spot, and grasp the actual matters of cooperation.

Signing a contract: after reaching an agreement, it will be announced that it will clearly cooperate with single men and women, sign a contract, pay relevant expenses in time, and the agent or regional agent's material enterprises will file for filing, and will develop according to the regional agent's standard quota.

Accompanying training: go to the enterprise training school to receive training on simple commodity installation and marketing management, and learn 1-2 days of training.

Planning link: After students return home, the enterprise's marketing manager will immediately follow up and give reasonable suggestions and assistance to market expansion and marketing promotion. If necessary, they can go to the company to give specific guidance, and show a complete set of "Michelin Chijia" national unified promotional products, outdoor promotional posters and relevant technical documents.

Logistics and transportation: according to your smart choice plan, smart choice types and relative delivery policies, the Marketing Department and the Enterprise Freight Logistics Department will immediately distribute delivery to you and arrive on time and on time.

Grand opening: according to the opening plan and scheme planned by the enterprise, appropriate publicity and advertising should be invested before the opening, a more appropriate opening time should be selected, a certain celebration ceremony should be held to build the opening atmosphere and announce the opening.

After the event application: After the opening, after-sales maintenance services and operation specific guidance will follow closely, and one-on-one tracking of continuous service projects, product upgrading learning training, marketing training and other regular events will be held, which will remove the concerns of each licensed agent and regional agents and show them continuous driving force.