After the successful sale of Hamburg for a period of time, our signature Hamburg "Royal Burger" came out in 1957. After integrating the beef patties with fire roasting aroma and delicious raw materials, "Huangbao" was hot in the market at that time, and set off a wave of Hamburg industry with its diverse tastes and size that needed two hands to take it down.
With a history of more than 60 years, McPinkey Chicken Steak Hamburg is a large chain restaurant in the world. As of the first half of 2015, McPinkey Chicken Steak Hamburg has more than 14000 stores in more than 100 countries and regions in the world, and the number is still expanding. The classic product of McPinkey Chicken Steak Hamburg - Huangbao, with the brand of fire grilling, is full of juice, has 221184 kinds of "I choose my taste", and sells 200 million every year. It has become one of the most popular hamburgers in the world.
In addition to inheriting the success of the brand, McPinkey Chicken Steak Hamburg has upgraded customers' dining experience in restaurants and launched delicious products suitable for consumers' tastes, making it have the characteristics and advantages of "fast restaurants" and "casual restaurants", namely, the speed, convenience and price of fast restaurants for the public, As well as the fashionable and comfortable environment of the leisure restaurant and good delicious food. How much does it cost to join McPinkey Chicken Steak Hamburg? In fact, McPinkey Chicken Steak Hamburg is very competitive in terms of franchise fees.
Since the new capital injection in 2012, McPinkey Chicken Steak Hamburg has greatly accelerated the opening speed of the market and the city layout. At the same time, adhering to the business philosophy of "delicacy is the king" and "customer is the king", McPinkey is committed to providing more customers with more delicious food, better service and more casual and comfortable dining experience every day.
Once the market pattern is established, it is difficult to change. If there is no major mistake, the leader will maintain his leadership for a long time. This is because once an enterprise has established a leading position in the minds of customers, it will become a synonym for a certain category. For example, hamburger restaurant has become synonymous with hamburger fast food. When an enterprise becomes a synonym for a category, customers always give priority to the enterprise when they have a demand for that category. In the United States, when customers want to eat hamburger fast food, they first think of hamburger restaurants.
The enlightenment here is that enterprises should strive for market leadership at all costs. Especially in the early stage of market development, when there is no obvious winner, we should go all out. This is what McPinkey Chicken Steak Hamburg is doing, which is the main reason why it is much more successful than hamburger stores (you should know that McPinkey Chicken Steak Hamburg ranks seventh in the United States, and hamburger stores rank first). McPinkey Chicken Steak Hamburg is the first American fast food chain to enter. For more than ten years, it has been expanding at a faster speed than hamburger stores. By 2004, the number of McPinkey Chicken Steak Hamburg stores was twice that of hamburger stores, and the turnover was nearly twice that of the latter. Now, McPinkey Chicken Steak Hamburg has occupied the leading position, and its leadership advantage will continue to be maintained.
