Dream House brand story
·Brand prototype description: Unconditional devotion to family members, transmission of mutual love energy, and the emergence of optimistic and comfortable self at any time.
Caregiver Prototype – Unconditional Giving
·Caregiver archetypal description: Caregivers often take care of children or other half unconditionally. The meaning of life comes from giving gifts to each other, often expressed in the image of maternal caretakers. Help people take care of themselves and provide support from their families, as if they can be relied on and warm home.
·Caregiver archetypal trait: full of generosity and enthusiasm, eager to take care of and help others to achieve their own aspirations, uncomfortable when they see others hurt, and do everything possible to avoid others being hurt.
·The prototype picture of the carer: the warm picture of the hardworking housewife just getting off work, feeding the children, comforting the lovelorn friends, preparing dinner for the other half, rewarding her own hard work, etc.
·Caregiver prototype appeal: empathize with consumers' hard work and efforts, listen to each other, and really help them realize their wishes. For example, extraordinary services, unconditional returns, courtesy and consideration to consumers, and listening to the voice of consumers (in-depth consumer interviews).
The archetype of lover - only you/you are in my heart
·Lover prototype description: hope to be satisfied from the love of parents, friends and romantic love, emphasizing the senses, elegance and lust, sexy and intoxicated in it, emphasizing enthusiasm. The deep desire for true love is like the plot of a romantic novel.
·Lover archetypal traits: passion, lust, and hope to work and live together with loved ones. They can grow together physically and mentally to create mutual attraction.
·The prototype picture of lovers: take a romantic walk with their lovers, increase their beauty to please others, support each other for intimate dialogue, passion for love at first sight, love story of growing old together, intimate dialogue with sisters over afternoon tea, etc.
·Lover prototype appeal: help people find friendship or love, increase beauty, enhance intimacy, increase lust and love, and convey feelings by positive emotional appeal. Life style is full of aesthetic appreciation, low-key luxury taste, food, aromatherapy SPA, red wine, music, beauty, and shared with close lovers or family and friends.

Channel advantages that cannot be simulated
The manufacturer directly attracts investment from large, medium and small cities (cities and counties) across the country. The flat channel and zero intermediate link enable the franchisees to have a broader cashier space.
Zero inventory operation
Choose the Four Seasons Interchange Terms, unconditionally exchange unsatisfied goods, zero franchise fee and provide various marketing training and guidance.
dealership
Within the cooperation limit, the authorized franchisee has the agency right in the designated area.
Rich cashier to achieve the goal
The one-stop supply of ultra-low price, whose supply price is 10% - 30% lower than that of similar products, ensures that dealers have a large cashier space and market competitive advantage, and does not use the false increase preferential method of increasing the tag price to subsidize customers.
1. [Zero franchise fee]: no franchise fee and increase/increase fee will be charged.
2. [Prop support]: just pay a deposit for the props (20000 yuan/60 square meters), and return the deposit after 2 years of continuous operation.
3. [Free design]: The company designs a full set of drawings of the store for free, and customers can decorate according to the drawings.
4. [Ladder preference]: the preferential policy of ladder ordering encourages customers to place orders in a planned way and increases the cash register space.
5. [Exchangeable]: For inexperienced customers, you can choose the sales policy of exchange without inventory.
6. [Store A project]: The incentive policy will be adopted for the franchised stores in the pedestrian streets of major business circles in various regions or in KA stores.
Franchise conditions
1. Recognize the company's business philosophy and brand culture, strictly abide by the regulations and requirements formulated by the headquarters, and be willing to accept the company's supervision and management;
2. Have certain economic strength and management ability, and be able to invest corresponding start-up and working capital;
3. Understand the consumption structure, market business environment and sales of women's wear brands in your city, and have certain market observation, judgment and reaction ability.