To open a shop online, first of all, there must be goods suitable for online sales. Not all goods suitable for online sales are suitable for individual store sales. The author's three major competitive strategies will help you choose a good product. When choosing goods, you must not choose those goods that can be bought everywhere. Since those goods can be bought everywhere, why do buyers want to buy yours? Plus the postage, they must be more expensive than those elsewhere. Even if it can be sold, it will not make money. You need to find some rare goods, so naturally someone will spend a lot of money to buy your goods. This is where differentiated competitive strategies are applied. The second is to use regional price differences to operate. Many commodities in different regions have different prices. For example, electrical appliances, Guangdong and other coastal cities are much cheaper than inland ones, while collectibles in ancient capital cities (Beijing, Xi'an, Luoyang) are much cheaper than coastal ones. So you should look around yourself to find the commodities that are abundant around you but not available in other places, so that you can sell at a good price! The cost advanced strategy is also applied here. If you love handwork, cross stitch, hand painting and creative things, you may want to open a DIY shop. Specialty stores are popular everywhere. Because there are few special things, it is easy to attract people. If you are good at photography and like digital products, you can try this aspect no matter whether you have a physical store or not. It is important to work hard to become in this field. Take the initiative to answer members' questions, and provide members with relevant knowledge of the products you sell. After a long time, the word of mouth effect is good. When people think about shopping in this area, they will think of you first. In short, everyone has his own specialty. At any time, it is important to learn to give full play to your own strengths. Don't use your own weaknesses to compete with others' strengths. This is where the relative creation strategy of specialization is applied. According to the suggestions of the industry insiders, we found that the products suitable for online sales generally have the following characteristics: (1) Small size: it is mainly convenient for transportation and reduces transportation costs. (2) High added value: single goods with lower value than freight are not suitable for online sales. (3) Unique or fashionable: The products that sell well in online stores are often characteristic or very fashionable. (4) The price is reasonable: if you can buy it offline at the same price, no one will buy it online. (5) Understanding the website can stimulate the purchase desire of the visitors: if the product can only be trusted to purchase if it must be seen in person, then it is not suitable to open a shop online for sales. (6) No offline, only online can buy: such as foreign trade order products or products directly brought back from abroad. When you have selected one or several types of products, you should start to carry out market research to understand customers and competitors to determine whether your choice is correct. Because most of the time your choice is based on your own experience or asymmetric information, so this judgment is often wrong, which may later lead to your entrepreneurial failure. We provide some basic market research methods for small businesses such as opening online stores: (1) You can take out your ideas or samples to listen to the opinions of relatives or friends around you. Because many of them may be your potential customers, you can also consult some industry people and listen to their opinions. During the investigation, it is wrong to think that some people can't access the Internet, so they are not my customers, so I don't need to investigate them. This idea is wrong, because opening online stores is just a marketing channel, and it does not mean that no one wants products. If someone wants products online, they will want them. Only products that are wanted offline can be sold online with good cost performance. (2) You can go online to see if there are such products for sale in other people's online stores. If so, it means that there is a market for such products, but whether such a market is your market depends on whether your products have competitive advantages. If it is the same brand, it depends mainly on whether the price has advantages. If it is different brands, it depends on the influence of your brand and the cost performance ratio of the products. If not, you should do offline research at this time. If you can form a certain purchase market, you should be congratulated. If you open an online store, you will have something good that no one else has. This will form differentiated competition and form your core competitiveness. Maybe the price is a little higher, and some people will flock to it.
